Hi, I’m Nicola, a freelance web-marketing designer, SEO consultant, and web developer based in Barcelona, working globally with companies, freelancers, agencies, and startups. My work focuses on the technical and strategic side of digital communication, with strong expertise in WordPress and WooCommerce, e-commerce development, SEO (technical and on-page), and conversion rate optimization. I design, develop, and optimize websites and e-shops with the goal of improving performance, usability, and the conversion of users into clients. I am not a social media manager: my strength lies in web architecture, development, SEO strategy, analytics, and digital communication applied to business growth. I have more than 15 years of experience and hold a Master’s degree in Digital Marketing from LaSalle Ramon Llull University (2017), a Master’s degree in Institutional Communication and Political Marketing from Università degli Studi Guglielmo Marconi in Rome (2025), and a degree in Electronic Engineering (2010). Besides speaking Italian, Spanish, English, German, and Catalan, I am also a bike lover and an excellent Italian food chef.…

Nicola Mostallino

Hi, I’m Nicola, a freelance web-marketing designer, SEO consultant, and web developer based in Barcelona, working globally with companies, freelancers, agencies, and startups. My work focuses on the technical and strategic side of digital communication, with strong expertise in WordPress and WooCommerce, e-commerce development, SEO (technical and on-page), and conversion rate optimization. I design, develop, and optimize websites and e-shops with the goal of improving performance, usability, and the conversion of users into clients. I am not a social media manager: my strength lies in web architecture, development, SEO strategy, analytics, and digital communication applied to business growth. I have more than 15 years of experience and hold a Master’s degree in Digital Marketing from LaSalle Ramon Llull University (2017), a Master’s degree in Institutional Communication and Political Marketing from Università degli Studi Guglielmo Marconi in Rome (2025), and a degree in Electronic Engineering (2010). Besides speaking Italian, Spanish, English, German, and Catalan, I am also a bike lover and an excellent Italian food chef.…

Available to hire

Hi, I’m Nicola, a freelance web-marketing designer, SEO consultant, and web developer based in Barcelona, working globally with companies, freelancers, agencies, and startups. My work focuses on the technical and strategic side of digital communication, with strong expertise in WordPress and WooCommerce, e-commerce development, SEO (technical and on-page), and conversion rate optimization.

I design, develop, and optimize websites and e-shops with the goal of improving performance, usability, and the conversion of users into clients. I am not a social media manager: my strength lies in web architecture, development, SEO strategy, analytics, and digital communication applied to business growth. I have more than 15 years of experience and hold a Master’s degree in Digital Marketing from LaSalle Ramon Llull University (2017), a Master’s degree in Institutional Communication and Political Marketing from Università degli Studi Guglielmo Marconi in Rome (2025), and a degree in Electronic Engineering (2010).

Besides speaking Italian, Spanish, English, German, and Catalan, I am also a bike lover and an excellent Italian food chef.

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Skills

Experience Level

SEO
Expert
WordPress
Expert
PHP
Expert
CSS
Expert
HTML5
Expert
JavaScript
Expert
Facebook Ads
Intermediate
Google Ads
Intermediate
MySQL
Intermediate
WooCommerce
Intermediate
Shopify
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent
German
Advanced
Italian
Fluent
Catalan; Valencian
Advanced

Work Experience

Freelance Web Developer / SEO / Marketing at Alocin.org
October 1, 2011 - Present
Alocin.org focuses on creation and restyling of web pages, online marketing, SEO, programming, and digital graphics. The role covers web page creation, SEO strategy, code experience, and graphic design for diverse clients.
Web Developer / UX / Conversion / Lead Generation at Bande à Part Escuela de Cine
January 1, 2021 - Present
Development and optimization of the school's website, user experience (UX), conversion strategies, and lead generation through digital marketing.
SEO Expert & UX at Tourbit
February 1, 2022 - Present
SEO and UX support for the EU-funded Tourbit Digital Acceleration Programme, helping urban tourism SMEs improve visibility and competitiveness.
SEO Expert & UX at Yumpa Digital S.L
March 1, 2019 - Present
SEO and UX focus within a digital marketing agency serving startups in Barcelona.
Senior Software Developer at SlashMobility
August 1, 2018 - Present
Web/mobile systems development, including WordPress plugins, marketplaces, and B2B solutions.
Comunicació gràfica / Digital Strategy at Eva Gutenberg. Comunicació gràfica
January 1, 2019 - Present
Strategy and digital development for graphic and communication projects.
Dreamer / Personal Project at Send Back Sand Sardinia Dreamer
July 1, 2020 - Present
Personal/project work in Sardinia, Italy.
Co Founder at YaYaClick
October 1, 2016 - Present
Co-founded a platform connecting neighbors for ironing services within the Barcelona area.
Web Developer / Marketing / SEO / Graphic at The Marketing Cloud
December 1, 2013 - March 1, 2018
Web development, online marketing, and SEO, including graphic work and social media integration.
Webmaster, Technical and SEO Development at Oxford House
February 1, 2013 - June 1, 2015
Webmaster duties, technical development, and SEO for various sites.
Webmaster and SEO consultant at TAS s.l.
January 1, 2012 - December 31, 2012
SEO, Google Analytics, web design, marketing and social media.
Web Developer and SEO Specialist at SEO Group Consulting Barcelona
January 1, 2011 - December 31, 2012
Web development and SEO specialization for clients in Barcelona.

Education

Máster en Marketing Digital at La Salle BCN
January 1, 2016 - January 1, 2017
Internship, control system and electromagnetics fields at Fachhochschule Frankfurt am Main
January 1, 2008 - January 1, 2009
Master, Marketing Politico e Comunicazione Istituzionale at Università degli Studi 'Guglielmo Marconi'
June 1, 2024 - October 1, 2025
Electronic Engineer at Università di Cagliari
January 1, 2001 - January 1, 2010

Qualifications

English certificate
January 11, 2030 - December 18, 2025
ACTIC - Certificat d'acreditació de competències en tecnologies de la informació i la comunicació
January 11, 2030 - December 18, 2025
Spanish Certificate B2 Usos del panel de control de G Suite
January 11, 2030 - December 18, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Travel & Hospitality
    paper Komuniki: the opportunity to communicate

    Komuniki is a digital service focused on helping businesses grow online by improving their WordPress and e-commerce (WooCommerce/Shopify) websites. It offers SEO optimization, user experience (UX) and conversion improvements, AI-powered multilingual website translations, and strategic support to increase visibility, reach new markets, and convert visitors into customers.

    The platform aims to enhance both the technical performance and global communication of web projects.

    https://www.twine.net/signin