Trent Jackson

Led digital marketing strategy and day-to-day account operations for 35+ established and emerging music artist clients across social media, streaming, ads, websites, direct-to-fan channels, and other digital touch-points. Liaised directly with artists, managers, and label teams to create release and video rollout plans, identifying specific features to lean into on each platform to increase the likelihood of platform support. Oversaw and mentored 15+ coordinators and assistants, delegating creative tasks, reviewing deliverables, and maintaining alignment across client campaigns. Developed competitive content strategies, calendars, and shotlists informed by online trends, fan engagement, cultural moments, and new social media features. Utilized Adobe Photoshop, Premiere Pro, After Effects, CapCut, and Canva to edit short-form video content, long-form video content, graphics, tour ad mats, and other digital marketing materials optimized for social platforms. Analyzed content and audience

Produced 100+ takeover segments for Trap Nation's electronic radio and live programming airing on TikTok (4.5M+ followers); walked 50+ creators through the takeover process, educated them on TikTok LIVE best practices, and provided feedback to optimize their live content; protected brand reputation by enforcing TikTok trust and safety policies.