I am a dedicated marketing professional with extensive experience in digital marketing, client management, and media planning. With a strong background in managing and optimizing programmatic campaigns across major social platforms like Meta, TikTok, and Snapchat, I continuously drive maximum ROI for my clients through strategic planning and creative content development. I thrive on collaborating with cross-functional teams and testing new opportunities to enhance campaign effectiveness and scale results. Passionate about learning and professional growth, I am currently pursuing an MBA in Marketing while expanding my expertise through certifications in TikTok and Meta media buying. I bring creativity, efficiency, and a strong analytical mindset to every project, ensuring timely delivery and insightful decision-making to exceed performance goals.

Altamash Rajput

I am a dedicated marketing professional with extensive experience in digital marketing, client management, and media planning. With a strong background in managing and optimizing programmatic campaigns across major social platforms like Meta, TikTok, and Snapchat, I continuously drive maximum ROI for my clients through strategic planning and creative content development. I thrive on collaborating with cross-functional teams and testing new opportunities to enhance campaign effectiveness and scale results. Passionate about learning and professional growth, I am currently pursuing an MBA in Marketing while expanding my expertise through certifications in TikTok and Meta media buying. I bring creativity, efficiency, and a strong analytical mindset to every project, ensuring timely delivery and insightful decision-making to exceed performance goals.

Available to hire

I am a dedicated marketing professional with extensive experience in digital marketing, client management, and media planning. With a strong background in managing and optimizing programmatic campaigns across major social platforms like Meta, TikTok, and Snapchat, I continuously drive maximum ROI for my clients through strategic planning and creative content development. I thrive on collaborating with cross-functional teams and testing new opportunities to enhance campaign effectiveness and scale results.

Passionate about learning and professional growth, I am currently pursuing an MBA in Marketing while expanding my expertise through certifications in TikTok and Meta media buying. I bring creativity, efficiency, and a strong analytical mindset to every project, ensuring timely delivery and insightful decision-making to exceed performance goals.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate

Work Experience

Senior Performance Executive at BMW Group Publicis Groupe
June 1, 2025 - Present
Currently managing and executing programmatic campaigns across major social platforms including Meta, TikTok, and Snapchat. Responsible for campaign planning, setup, optimization, and reporting to ensure alignment with client KPIs and performance goals. Lead budget management and continuously optimize media spend to maximize ROI. Collaborate with cross-functional teams to implement dynamic creatives, advanced audience targeting, and multi-platform measurement strategies. Identify and test new opportunities to improve campaign effectiveness and scale results. Create and share performance insights and reports to guide strategic decision-making. Coordinate with platform partners and publishers to stay up to date with best practices and new features.
Account Executive at Intellexal Solutions
December 1, 2022 - August 6, 2025
Determined and communicated clients’ wants and needs. Planned and implemented digital strategies for clients and always worked towards those goals. Presented and trained clients on social media strategies. Analyzed the effectiveness of digital campaigns and recommended, designed, and implemented digital projects to increase ROI. Set up lists of KPIs to track for clients and presented reports on their progress. Managed portfolio brands including Bank Alfalah.
Media Planner at Dingus and Zazzy
July 1, 2025 - August 6, 2025
Developed and implemented media plans in alignment with campaign objectives, audience insights, and budget ensuring timely execution and effective delivery. Conducted in-depth audience research analyzing demographic profiles, market trends, and competitive activities to optimize media targeting and placements. Collaborated closely with creative and media teams to ensure seamless ad content development and accurate campaign launches. Monitored and analyzed KPIs and client reports, providing actionable insights and recommendations for campaign optimization. Created and maintained accurate media flow charts and client files to support media planning and reporting. Mentored and guided junior team members while managing workflow, quality, and professional development. Ensured financial accuracy and maintained process compliance across all ongoing campaigns.
Senior Performance Executive at BMW Group Publicis Groupe
June 1, 2025 - Present
Currently managing and executing programmatic campaigns across major social platforms including Meta, TikTok, and Snapchat. Overseeing campaign planning, setup, optimization, and reporting to ensure alignment with client KPIs and performance goals. Leading budget management and continuously optimizing media spend to drive maximum ROI. Collaborating with cross-functional teams to implement dynamic creatives, advanced audience targeting, and multi-platform measurement strategies. Identifying and testing new opportunities to improve campaign effectiveness and scale results.
Media Planner at Dingus and Zazzy
July 31, 2025 - August 26, 2025
Developed and implemented media plans aligned with campaign objectives, audience insights, and budget, ensuring timely execution and effective delivery. Conducted in-depth audience research analyzing demographic profiles, market trends, and competitive activities to optimize media targeting and placements. Collaborated closely with creative and media teams to ensure seamless ad content development and accurate campaign launches. Monitored and analyzed KPIs and client reports, providing actionable insights and recommendations for campaign optimization. Created and maintained accurate media flow charts and client files to support media planning and reporting. Coordinated with platform partners and publishers to stay up to date with best practices and new features. Mentored and guided junior team members while managing workflow, quality, and professional development. Ensured financial accuracy and maintained process compliance across all ongoing campaigns.
Account Executive at Intellexal Solutions
December 31, 2022 - August 26, 2025
Determined and communicated clients’ wants and needs. Planned and implemented digital strategies for clients and always worked towards those goals. Presented and trained clients on social media strategies. Analyzed the effectiveness of digital campaigns. Recommended, designed, and implemented digital projects to increase their ROI. Set up a list of KPIs to track for clients and presented reports on their progress. Managed the portfolio of brands including Bank Alfalah.

Education

BBA (Hons), Marketing at SZABIST University
September 1, 2018 - December 1, 2021
MBA, Marketing at Iqra University
September 1, 2023 - August 6, 2025
BBA (Hons) Marketing at SZABIST University
September 1, 2018 - December 31, 2021
MBA Marketing at Iqra University
September 1, 2023 - August 26, 2025

Qualifications

TikTok Media Buying Certification
July 1, 2025 - July 1, 2027
Stack Adapt Advanced Programmatic Course B2B Certification
January 1, 2025 - February 28, 2025
Stack Adapt Advanced Programmatic Course
January 1, 2025 - February 28, 2025
B2B Certification Course
January 1, 2025 - February 28, 2025
TikTok Media Buying Certification
January 1, 2025 - August 26, 2025
Meta Media Buying Certification
July 1, 2025 - December 31, 2027

Industry Experience

Media & Entertainment, Consumer Goods, Financial Services, Professional Services, Education, Retail