Hi there! I’m a Marketing & Events Manager with international experience across Italy and Australia, shaping and executing integrated campaigns for B2B and B2C audiences. I specialise in blending digital and traditional channels, managing high-profile events, and building strong brand experiences. I thrive in multicultural teams under pressure, love turning ideas into measurable results, and enjoy collaborating with partners, sponsors, and clients to deliver engaging stories and successful outcomes.…

Althea Cini

PRO

Hi there! I’m a Marketing & Events Manager with international experience across Italy and Australia, shaping and executing integrated campaigns for B2B and B2C audiences. I specialise in blending digital and traditional channels, managing high-profile events, and building strong brand experiences. I thrive in multicultural teams under pressure, love turning ideas into measurable results, and enjoy collaborating with partners, sponsors, and clients to deliver engaging stories and successful outcomes.…

Available to hire

Hi there! I’m a Marketing & Events Manager with international experience across Italy and Australia, shaping and executing integrated campaigns for B2B and B2C audiences. I specialise in blending digital and traditional channels, managing high-profile events, and building strong brand experiences.

I thrive in multicultural teams under pressure, love turning ideas into measurable results, and enjoy collaborating with partners, sponsors, and clients to deliver engaging stories and successful outcomes.

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Language

Italian
Fluent
English
Fluent

Work Experience

Marketing & Events Manager at Lario Marketing
January 1, 2024 - Present
I founded Lario Marketing in 2024 to support small to medium businesses with tailored digital and strategic solutions. I work in traditional and digital marketing as well as events, adopting a results-driven approach. Main clients: Wine Yarra Valley Association – Event management and integrated marketing campaigns, focusing on planning, communication, and coordination of members. The Boot Factory – Full management of marketing, communication activities, and events for a café and restaurant. www.lariomarketing.com.au
Event Communication & Marketing Specialist at Prime Creative Media
April 17, 2023 - May 1, 2024
Management of integrated marketing campaigns for trade fairs and gala events, focusing on engagement and sales (B2B/B2C). Communication management for events such as the Melbourne Coffee Expo, with targeted messaging and partner activations. Full organisation of gala dinners and industry awards, coordinating venues, programmes, guests, and suppliers.
Digital Marketing & Events Coordinator at Italian Chamber of Commerce and Industry in Melbourne
July 12, 2019 - March 30, 2023
Events: Organisation and coordination of institutional and promotional events, including festivals, gala dinners, networking events, and fashion shows. Collaboration with Italian brands such as Max Mara, Lavazza, Stellantis, and Birra Moretti. Full event management—from logistical planning to managing relationships with partners, suppliers, and guests. Marketing: Design and management of promotional campaigns for Made in Italy events, targeting both local and international audiences. Use of CRM platforms, email marketing, social media, and websites. Development of media partnerships and sponsorship strategies for key projects.
Marketing & Events Manager at Lario Marketing
January 1, 2024 - Present
Manage integrated marketing campaigns for trade fairs and gala events, focusing on engagement and sales (B2B/B2C). Communication management for events such as the Melbourne Coffee Expo, including targeted messaging and partner activations. Full organization of gala dinners and industry awards, coordinating venues, programs, guests, and suppliers.
Event Communication & Marketing Specialist at Prime Creative Media - Melbourne
December 31, 2024 - August 12, 2025
Organised and coordinated institutional and promotional events such as festivals, gala dinners, networking events, and fashion shows. Collaborated with Italian brands including Max Mara, Lavazza, Stellantis, and Birra Moretti. Managed full event logistics and relationships with partners, suppliers, and guests. Designed and managed promotional campaigns for Made in Italy events targeting local and international audiences. Developed media partnership and sponsorship strategies for key projects using CRM platforms, email marketing, social media, and websites.
Digital Marketing & Events Coordinator at Italian Chamber of Commerce in Melbourne
December 31, 2023 - August 12, 2025
Organised guest reception, front desk management, and provided organisational support during corporate events, conferences, and trade fairs. Demonstrated excellent interpersonal skills, professionalism, and ability to work effectively in teams and dynamic environments. Key events included Milan Design Week for Cassina and Poltrona Frau, MICAM 2017 for Tod’s, and Kering Eyewear 2015-2018 events in Milan.
Event Hostess at Various events and fairs in Milan
December 31, 2018 - August 12, 2025
Provided guest reception, front desk management, and assisted during corporate events and fairs including Milan Design Week and MICAM.
Marketing & Events Manager at Lario Marketing – Melbourne
January 1, 2024 - Present
Management of integrated marketing campaigns for trade fairs and gala events, focusing on engagement and sales (B2B / B2C).
Event & Marketing Manager at Lario Marketing – Melbourne
December 31, 2024 - October 4, 2025
Organization and coordination of institutional and promotional events including festivals, galas, networking events, and fashion shows; collaboration with Italian brands such as Max Mara, Lavazza, Stellantis, Birra Moretti; full event management from logistics to guests and suppliers; marketing campaigns for Made in Italy events.
Marketing Consultant / Digital Marketing Specialist at Self-employed / Freelance
December 31, 2021 - October 4, 2025
Supported SMEs across various sectors with customized digital and strategic solutions (branding, web design, content creation, events). Led B2B/B2C digital campaigns; +30% lead generation; launched new products and brand identities; organized corporate and promotional events with wide media coverage.
Marketing & Events Consultant at Self-employed / Freelance
December 31, 2023 - October 4, 2025
Provided marketing and events consultancy for SMEs across various sectors; engaged in branding, content creation, events, and digital marketing strategies; established media partnerships and sponsorships.

Education

Bachelor's Degree in Public Relations and Corporate Communications at IULM University
September 1, 2015 - November 14, 2018
Academic programme focused on the dynamics of corporate communication, public relations, and marketing. The course provided a solid theoretical and practical foundation in areas such as communication strategy, media relations, event organisation, advertising, digital marketing, and corporate image management, with a focus on innovation and new communication technologies.
Diploma in Digital Marketing at The Left Bank
April 1, 2020 - February 1, 2021
Intensive course focused on the main areas of digital marketing, including social media strategy, content marketing, email marketing, SEO, online advertising, and performance analysis. The programme provided practical, up-to-date skills for operating in dynamic, international digital environments.
Bachelor’s Degree in Public Relations and Corporate Communication at IULM University, Milan
January 1, 2015 - December 31, 2018
Diploma in Digital Marketing at The Left Bank, Melbourne
January 1, 2020 - December 31, 2021
Bachelor’s Degree in Public Relations and Corporate Communication at IULM University, Milan
January 11, 2030 - October 4, 2025
Diploma in Digital Marketing at The Left Bank, Melbourne
January 11, 2030 - October 4, 2025

Qualifications

Intensive course in digital marketing
January 11, 2030 - October 4, 2025

Industry Experience

Non-Profit Organization, Media & Entertainment, Travel & Hospitality, Retail, Healthcare, Professional Services, Consumer Goods, Education
    paper Social Media Management For Melbourne-based café

    Activities:

    • Content Creation: Produced engaging visuals and copy to showcase menu items, seasonal specials, and the café’s unique atmosphere.
    • Community Engagement: Managed comments, DMs, and local audience interactions to build brand loyalty.
    • Campaigns & Promotions: Designed and executed social campaigns to promote events, offers, and collaborations.
    • Growth & Strategy: Developed a posting schedule aligned with peak customer times and trending content, increasing reach and engagement.

    Results:

    • Achieved a 40% increase in follower growth within 6 months.
    • Boosted average post engagement by 65%, with strong traction on reels and video content.
    • Successfully promoted seasonal menus and special events, leading to a measurable increase in foot traffic and bookings.
    • Built a consistent brand presence, positioning The Boot Factory Café as a go-to local dining spot online.
    paper Valentine’s Day Dinner – Event Marketing & Branding

    Valentine’s Day Dinner – Event Marketing & Branding
    📍 Client: The Boot Factory | 🍷 Industry: Hospitality & Events

    For this exclusive Valentine’s Day Dinner, Lario Marketing provided a full-suite marketing and branding service, ensuring a seamless and engaging event experience for both the client and their guests.

    My Role & Contributions:

    • Website Page & Event Registration Setup – Created a dedicated event page with a smooth booking experience to drive attendance.
    • Social Media Promotion – Designed and scheduled engaging posts to generate excitement and increase bookings.
    • Graphic Design & Branding – Developed eye-catching visuals, including the event menu, promotional materials, and social media assets.
    • On-Site Photography – Attended the event to capture high-quality professional images, providing the client with content for future marketing use.

    Results:

    • Increased event visibility through strategic marketing efforts
    • Seamless guest registration experience with a well-structured website page
      -Captured professional event photos for post-event marketing and social media
      -A cohesive, elegant branding experience that matched the event’s theme

    This project highlights my expertise in event marketing, social media strategy, visual branding, and event photography - helping hospitality businesses create memorable experiences that attract and engage their audience.

    paper Wine Event Marketing

    For PULP: People’s Wine Show 2025, I collaborated with the company to develop and execute a comprehensive marketing strategy, ensuring strong brand visibility and audience engagement across both digital and traditional channels.

    My Role & Contributions:
    -Marketing Strategy Development – Created a tailored marketing plan integrating digital and traditional strategies.
    -Social Media Management – Developed and implemented a content calendar with engaging posts, reels, and carousels.
    -Graphic Design – Designed eye-catching visuals for both online promotion and physical event materials.
    -Event Coverage – Provided real-time social media updates throughout the event.
    -Event Promotion – Implemented targeted promotional strategies to increase event visibility and attract attendees.
    -Professional Photography – Captured high-quality images using a professional camera for post-event marketing.

    Results:
    -Increased event awareness through strategic social media and marketing efforts.
    -Streamlined content execution with a structured and well-planned social media calendar.
    -Delivered high-quality professional photos for future promotions and brand storytelling.
    -Ensured a visually cohesive brand experience across all marketing materials.

    paper Essendon Cricket Club - Website Rebuild

    Scope:
    Full website strategy, redesign, and development for Essendon Cricket Club, a community-based sporting organisation in Melbourne.

    What I did:

    • Website Structure: Planned a clear, easy-to-navigate site map showcasing the club’s news, fixtures, player information, and history.
    • Design: Created a modern, sport-focused aesthetic that reflects the club’s heritage and community spirit, using ECC logo colours and recent imagery.
    • Content Migration: Transferred and reformatted existing content to the new platform while ensuring accuracy and consistency.
    • Mobile Optimisation: Ensured the site is fully responsive and accessible across all devices.
    • SEO Foundations: Set up meta titles, descriptions, alt text, and keyword implementation for improved local search visibility.

    Outcome:
    A refreshed, engaging online hub that strengthens community connection, promotes activities, and makes it easy for members, players, and supporters to access the latest club updates.

    Website: https://www.twine.net/signin

    paper Francesco Cataldo – Psychologist Website

    Scope:
    Full website strategy, design, and development for a Melbourne-based psychologist.

    What I did:

    • Brand Strategy: Defined tone of voice and brand messaging to reflect a warm, professional, and trustworthy presence.
    • Website Structure: Designed a clear, user-friendly site map highlighting key areas of support, session options, and contact pathways.
    • Copywriting: Wrote and optimised all content for clarity, empathy, and SEO. Special focus on presenting psychological services in an approachable and ethical way.
    • Design: Developed a calming, minimalist aesthetic that aligns with the mental health field, using a soft colour palette and clean layouts.
    • Mobile Optimisation: Ensured the website is fully responsive and accessible across all devices.
    • SEO Foundations: Set up meta titles, descriptions, alt text, and basic keyword implementation for local search visibility.

    Outcome:
    A professional, welcoming online presence that builds trust and encourages clients to reach out for support.

    Website: https://www.twine.net/signin

    paper Website Homepage Café Website Redesign & Ongoing Maintenance

    Scope:
    For this café website redesign, our team delivered a comprehensive digital transformation, ensuring an enhanced user experience, improved performance, and long-term website stability.

    What we did:

    • Website Redesign & Development – Created a modern, user-friendly site with seamless navigation and improved responsiveness.
    • Performance Optimisation – Enhanced website speed, accessibility, and SEO to improve visibility and user engagement.
    • Mobile & Cross-Device Compatibility – Ensured a flawless browsing experience across all devices for maximum reach.
    • Ongoing Maintenance & Security – Provide continuous updates and security measures to keep the site running smoothly.

    Outcome:

    • Enhanced User Experience – A sleek, intuitive design that simplifies navigation and boosts customer interaction.
    • Optimised Performance – Faster load times and improved SEO for better search engine rankings.
    • Reliable & Secure – Ongoing updates and maintenance to ensure long-term stability and protection.
    • Modernised Digital Presence – A visually appealing, brand-aligned website that strengthens the café’s online identity.

    Website: https://www.twine.net/signin