I’m Álvaro Benedito Martínez, a marketing and communications professional with over 9 years of experience shaping and executing marketing, social media, and brand strategies across B2B and B2C. I excel in creativity, social media management, and KPI tracking, with hands-on experience using HubSpot to drive lead generation, analyze reports, run email marketing campaigns, and build automated workflows and forms. I’ve presented at public universities and regularly collaborate with cross-functional teams to align communications with KPIs and business goals. I’ve led brand and content strategies with notable growth, including organic LinkedIn community growth of over 4.5k followers in three years without paid advertising. My background spans copywriting, SEO, and link-building, plus campaign planning and content production for marketing initiatives. I’m eager to help brands in technology, HR, beauty, legal, and beyond elevate their digital presence, always focused on results and user experience.

Álvaro Benedito Martínez

I’m Álvaro Benedito Martínez, a marketing and communications professional with over 9 years of experience shaping and executing marketing, social media, and brand strategies across B2B and B2C. I excel in creativity, social media management, and KPI tracking, with hands-on experience using HubSpot to drive lead generation, analyze reports, run email marketing campaigns, and build automated workflows and forms. I’ve presented at public universities and regularly collaborate with cross-functional teams to align communications with KPIs and business goals. I’ve led brand and content strategies with notable growth, including organic LinkedIn community growth of over 4.5k followers in three years without paid advertising. My background spans copywriting, SEO, and link-building, plus campaign planning and content production for marketing initiatives. I’m eager to help brands in technology, HR, beauty, legal, and beyond elevate their digital presence, always focused on results and user experience.

Available to hire

I’m Álvaro Benedito Martínez, a marketing and communications professional with over 9 years of experience shaping and executing marketing, social media, and brand strategies across B2B and B2C. I excel in creativity, social media management, and KPI tracking, with hands-on experience using HubSpot to drive lead generation, analyze reports, run email marketing campaigns, and build automated workflows and forms. I’ve presented at public universities and regularly collaborate with cross-functional teams to align communications with KPIs and business goals.

I’ve led brand and content strategies with notable growth, including organic LinkedIn community growth of over 4.5k followers in three years without paid advertising. My background spans copywriting, SEO, and link-building, plus campaign planning and content production for marketing initiatives. I’m eager to help brands in technology, HR, beauty, legal, and beyond elevate their digital presence, always focused on results and user experience.

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Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Intermediate
French
Advanced

Work Experience

Account Executive at Agencia de comunicación y medios
January 1, 2018 - January 1, 2022
Gestión integral de la comunicación de una cartera de 6 clientes de múltiples sectores (belleza, salud, legal, mobiliario de oficina e ingenierías), incluyendo redes sociales, eventos, marketing de contenidos y relaciones con medios de comunicación. Colaboré con equipos internos y externos para planificar y ejecutar campañas, mantuve la relación con medios y presupuestos, y supervisé el cumplimiento de KPIs para campañas multidepartamentales.
Redactor Linkbuilding at Agencia de marketing digital
January 1, 2016 - January 1, 2022
Redactor de contenidos orientados a linkbuilding y SEO. Gestión de estrategia de reputación de marca, creación de contenidos para diversos sectores, desarrollo de campañas de social media y optimización de presencia en WordPress, con foco en funnel de ventas y generación de backlinks de referencia.

Education

Add your educational history here.

Qualifications

Posgrado en marketing digital
January 1, 2017 - January 1, 2018
Máster en Artes Gráficas
January 1, 2016 - January 1, 2017
Grado en Periodismo
January 1, 2012 - January 1, 2016

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail