Available to hire
I’m a creative thinker who likes solving product and technical issues and turning the impossible into possible. I thrive at the intersection of design, merchandising, and operations, always pursuing ways to enhance customer experience and brand success.
Over the years I’ve built a diverse track record across jewellery design, luxury retail, and brand campaigns, leading projects from concept to campaign shoots, influencer collaborations, and hands-on store operations. I’m passionate about crafting visually compelling presentations, merchandising strategies, and efficient processes that empower teams and delight customers.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Chinese
Fluent
French
Beginner
Work Experience
Part-time Operation Specialist at Apple South Asia Pte Ltd
March 15, 2022 - January 31, 2026Identify and report patterns of suspicious returns or product tampering to leadership. Use a keen eye for details to ensure store success including fixing store nuisances such as replacing damaged displays. Assist Technical & Merchandising Pro in troubleshooting and setting up our in-store and demos devices.
Full-time Specialist at Apple South Asia Pte Ltd
January 1, 2022 - March 15, 2022Engaged with customers to build brand loyalty and supported backstage operations including visuals setups.
Digital Merchandiser (Full-time) at Apple South Asia Pte Ltd
March 15, 2021 - December 31, 2021Coordinate merchandising plans and new updates for AOS and Tmall platforms; manage merchandising plans for new productions and campaigns; provide solutions when Marcom cannot deliver media on short notice; coordinate with legal on website details; manage up to 6 projects simultaneously with tight timelines.
Part-time Specialist at Apple South Asia Pte Ltd
August 31, 2020 - March 14, 2021Engaged with customers to build brand loyalty and create owners of Apple products; provided 126 business leads and assisted the business team to grow S$99K spending accounts for SG market for Q4 2020.
Part-time Call & Chat Specialist (Sales) at Apple South Asia Pte Ltd
April 1, 2020 - August 30, 2020Provided solutions for customers’ enquiries online and taking down orders on Chat for ANZ, SG, MY and PH markets; generated business leads for AUS, SG, MY and PH authorised retailers.
Part-time Specialist at Apple South Asia Pte Ltd
October 1, 2019 - March 31, 2020Engaged with customers to build brand loyalty, successfully converting them to business clients; contributed to store sales and lead generation.
Entrepreneur & Designer at AELVCO Singapore
January 1, 2013 - PresentOversee design and manufacturing process of jewellery collections and campaign shoots; collaborate with influencers to build content for @AELVCO; review orders to identify potential fraud or suspicious activity; organize campaigns shoots by coordinating models, photographer, and makeup artists.
Store Manager & Designer at Goldlink Asia Distribution Pte. Ltd.
December 1, 2011 - December 1, 2012Managed store operations, provided styling services, stock-taking, and window displays; recruited and trained new employees about menswear accessories.
Assistant Designer (Project-Basis) at Perlota Pte. Ltd.
January 1, 2011 - January 1, 2012Designed jewellery brochures and e-newsletters; served as an event photographer for Perlota’s events.
Assistant Pattern Maker and Sales Assistant at Loui Hemas
October 1, 2010 - December 1, 2010Gained exposure to the end-to-end process from design to pattern making and buyer conferences in China.
Education
Master of Arts in Fashion Marketing and Management at Esmod, ISEM PARIS
January 1, 2010 - December 1, 2010Bachelor of Design in Jewellery Design at Raf Eles Design Institute Singapore
January 1, 2009 - December 1, 2009Advanced Diploma in Jewellery Design at Raf Eles Design Institute Singapore
January 1, 2007 - December 1, 2008Qualifications
Industry Experience
Retail, Manufacturing, Media & Entertainment, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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