Senior Womenswear Designer at David Lawrence

Responsible for the design and management of categories across David Lawrence Weekend Range, Denim, Main Range Knitwear and Sleepwear. Provided guidance and mentorship to design assistants and junior designers. Conducted market research and colour & trend analysis to identify opportunities and differences within the market. Conceptualized and developed designs across all categories that are commercially viable and align with the brand’s identity, consumer audience and current trends; inclusive of fabric meetings and selections. Collaborated with the Creative Director to create seasonal design collections. Produced detailed tech packs for prototypes and production, and managed sampling and development based on a critical path. Liaised with offshore factories regarding sourcing and production; inclusive of overseas factory visits and inspirational trips. Attended fit sessions to resolve any fit or construction issues during the development process.

Freelance Senior Womenswear Designer at Coca & Lola

Strategically analyzes the market and trend services to keep designs on trend; Curates material direction with an emphasis on innovation and advanced material concepts. Conceptualizes and develops designs across all categories that are commercially viable and align with the brand’s identity, consumer audience and current trends; inclusive of fabric meetings and selections. Responsible for ensuring the design integrity is met throughout the entire product development process from concept through manufacturing, including overseeing fit from sample through pre-production. Liaises with offshore factories regarding sourcing and production. Actively participates in meetings with partners to ensure high quality execution of the product and creative vision.

Director at A*WIP

Dynamic Creative Director leveraging a strong design background to inspire and lead creative teams in crafting innovative concepts. Develops compelling design narratives that resonate with audiences and enhance brand engagement. Curates trend direction with an emphasis on innovation and differences within the market. Designs, sketches and develops styles of the product groups in collaboration with clients. Develops and manages the critical path for local CMT production, workroom and local product manufacturers. Ensures that all designs meet high-quality standards and adhere to client fit and sizing guidelines. Collaborates with external cross-functional teams, including merchandisers and suppliers, and liaises with offshore factories regarding sourcing and production. Actively participates in meetings with clients to ensure high-quality execution of the product and creative vision.

Freelance Garment Technician at Marcs

Managed fittings to resolve design and fit changes and updated technical specifications for approval. Provided suggestions on the best construction methods or adjustments to garments and resolved potential style and fit issues. Approved grade presets to production files for suppliers. Worked closely with the design team to ensure accurate understanding and translation of the intended design; supported Buying and Production.