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I'm a multi-disciplinary designer with 6+ years of experience building visual brand systems, executing multi-channel marketing campaigns, and designing across digital and physical touchpoints. I'm skilled at translating business strategy into scalable design solutions spanning websites, mobile apps, social media content, campaign collaterals, and brand merchandise. I have led cross-functional creative initiatives and delivered polished assets from concept through launch.…I'm a multi-disciplinary designer with 6+ years of experience building visual brand systems, executing multi-channel marketing campaigns, and designing across digital and physical touchpoints. I'm skilled at translating business strategy into scalable design solutions spanning websites, mobile apps, social media content, campaign collaterals, and brand merchandise. I have led cross-functional creative initiatives and delivered polished assets from concept through launch.

Alyssa Go

Designer, Brand Designer, Graphic Designer, +2

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I'm a multi-disciplinary designer with 6+ years of experience building visual brand systems, executing multi-channel marketing campaigns, and designing across digital and physical touchpoints. I'm skilled at translating business strategy into scalable design solutions spanning websites, mobile apps, social media content, campaign collaterals, and brand merchandise. I have led cross-functional creative initiatives and delivered polished assets from concept through launch.…I'm a multi-disciplinary designer with 6+ years of experience building visual brand systems, executing multi-channel marketing campaigns, and designing across digital and physical touchpoints. I'm skilled at translating business strategy into scalable design solutions spanning websites, mobile apps, social media content, campaign collaterals, and brand merchandise. I have led cross-functional creative initiatives and delivered polished assets from concept through launch.

Available to hire

I’m a multi-disciplinary designer with 6+ years of experience building visual brand systems, executing multi-channel marketing campaigns, and designing across digital and physical touchpoints.
I’m skilled at translating business strategy into scalable design solutions spanning websites, mobile apps, social media content, campaign collaterals, and brand merchandise. I have led cross-functional creative initiatives and delivered polished assets from concept through launch.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Management Trainee at China Banking Corporation

September 1, 2023 - May 1, 2024

Configured and executed 39 targeted marketing campaigns across three business units within a compressed one-month timeline, including campaign setup, automated journey inputs, AB testing configuration, and performance monitoring. Traced and analyzed campaign KPIs – engagement metrics, conversion rates, and AB test results – vendor capability fit, functional requirements coverage, and platform limitations to support Phase 2 expansion. Developed a business case for full platform adoption, including a use-case prioritization matrix, alignment with the bank’s strategic needs, and a cost-benefit assessment.

Intern – Payments Team at Lazada Philippines

September 1, 2022 - December 1, 2022

Executed B2B and B2C digital marketing strategies across in-app and social media platforms, leading product promotion during 11.11 and 12.12 mega sales campaigns. Supported Lazada Gift Cards operations by identifying partnership opportunities, product pitches, and transaction processing.

Vice President for Communications at Ateneo Management Information Systems Association (MIS A)

June 1, 2021 - June 1, 2022

Directed a team of 26 designers and content managers to maintain the organization’s visual identity and branding across platforms; oversaw communications, assets, and public-facing materials for the academic year.

Org Merch – End-to-End Marketing Strategy & Brand Design at Ateneo MIS Association (MIS A)

October 1, 2021 - May 1, 2022

Led the full marketing execution in a three-person team, including campaign setup, use-case prioritization, product pitch, merch design (tote bags, lanyards), content calendar, and influencer coordination.

UX/UI Designer – Main Website Redesign at Ateneo Management Information Systems Association (MIS A)

September 1, 2022 - May 1, 2023

In a team of designers and developers, created high-fidelity Figma wireframes for website pages and assets; audited legacy site structures and consolidated three sites into a centralized platform.