I am a dedicated social media strategist and creative with over 5 years of experience in audience growth and content production. I love combining data-driven strategies with engaging storytelling to foster community and engagement. Based in Berlin and Hamburg, I thrive in dynamic environments and enjoy collaborating with brands and creators to tell compelling stories.…

Alyssa Uecker

I am a dedicated social media strategist and creative with over 5 years of experience in audience growth and content production. I love combining data-driven strategies with engaging storytelling to foster community and engagement. Based in Berlin and Hamburg, I thrive in dynamic environments and enjoy collaborating with brands and creators to tell compelling stories.…

Available to hire

I am a dedicated social media strategist and creative with over 5 years of experience in audience growth and content production. I love combining data-driven strategies with engaging storytelling to foster community and engagement. Based in Berlin and Hamburg, I thrive in dynamic environments and enjoy collaborating with brands and creators to tell compelling stories.

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Language

German
Fluent
English
Advanced
French
Intermediate

Work Experience

Founder at Alyy Space
January 1, 2020 - Present
Built Alyy Space into a creative hub for culture, fashion, music, and digital storytelling. Produced high-frequency short-form content for own projects and brand collaborations, including campaigns for global brands. Managed community engagement and performance analysis.
Music Curator at Alyy Space
September 1, 2022 - Present
Crafted immersive music experiences for events, aligning with brand identity. Curated music to reflect trends, boost engagement, and strengthen cultural relevance.
Social Media Manager/ Freelance at Unilever
July 1, 2019 - May 1, 2020
Led content and community strategy for Breyers Germany’s Instagram, emphasizing visual storytelling and trend-driven campaigns. Strengthened brand identity through consistent tone-of-voice and visual engagement.
HR-Marketing/ Social Media at Smaato
February 1, 2018 - February 1, 2019
Launched Instagram as a brand communication channel for a global tech company. Developed engaging digital content to enhance company culture and coordinated events across global teams.
Content Marketing at Effektor
September 1, 2016 - December 1, 2021
Built and managed Instagram account, developed editorial plans aligned with digital trends and audience behavior, and enhanced online visibility through SEO-driven, story-led content.
IT-Telecommunications Intern at Lufthansa
February 1, 2017 - August 1, 2017
Managed communications between US, Mexico, and Germany in a fast-paced setting, strengthening cross-cultural collaboration and technical problem-solving skills.
Social Media Manager / Freelance at Unilever
July 1, 2019 - May 1, 2020
Led content and community strategy for Breyers Germany's Instagram, enhancing brand identity and engagement through visual storytelling.
HR-Marketing / Social Media at Smaato
February 1, 2018 - February 1, 2019
Launched Instagram as a brand communication channel for a global tech company, developing content that reflected company culture and engaging audiences.

Education

Bachelor of Science at Hamburg University of Applied Sciences
March 1, 2014 - June 1, 2021
Bachelor of Science at Hamburg University of Applied Sciences
March 1, 2014 - June 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services
    paper Founder & Social Media/ Content Manager @ Alyy Space

    Founded Alyy Space. Blending fashion, music, and digital culture
    into immersive, campaigns and experiences from beginning to end.
    Translating emerging trends into authentic, visually-driven content
    and brand narratives that resonate with global audiences.
    https://www.instagram.com/alyyspace/

    FASHION BRAND COLLABORATIONS:
    Nike
    Diesel
    Givenchy
    Zalando
    Kenzo
    H&M
    Lacoste
    Highsnobiety
    Mozilla Firefox
    Hypebae
    Highsnobiety
    Han Kjobenhavn
    Adidas
    Shiatzy Chen
    About You
    Maison Mihara Yasuhiro
    Dr. Martens
    Desigual
    Windowsen
    Camper
    Chimi
    Vitaly
    Wrangler

    paper Social Media Manager @ Unilever

    Led content strategy for Breyers DE Instagram
    Blended strategy and creativity to shape Unilever Breyers Instagram,
    crafting visually driven content that connected culture, community, and
    brand storytelling. Developed campaigns that boosted engagement,
    strengthened brand voice, and resonated with target audiences.
    https://www.instagram.com/breyers_offiziell/

    What I’ve done

    • Developed strategic content plans
    • Conducted audience & trend research
    • Produced content (visual direction, photography, editing)
    • Wrote engaging captions and other social copy
    • Managed community interactions and engagement
    • Coordinated influencer communications and collaborations
    paper Launched Instagram for a global tech company Smaato

    Launched and managed Smaato’s Instagram as a new communication
    channel, turning it into a vibrant showcase of company culture and
    employer branding. Created content that highlighted the brand’s
    personality, strengthened internal and external engagement, and built a
    cohesive, authentic digital presence.
    https://www.instagram.com/smaato/

    What I’ve done

    • Developed strategic content plans
    • Produced content (visual direction, photography, editing)
    • Wrote engaging captions and other social copy
    • Managed community engagement and interactions
    • Organized internal and external brand events