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Hi, I'm Aly X Lloyd, a Brand Strategist and Social Media Specialist with agency and in-house experience across multiple clients. I excel at building content strategy, managing multi-brand accounts, and translating performance insights into clear creative direction that drives growth and engagement. I collaborate closely with content creators and creative directors to plan campaign direction, develop content pillars, and maintain a consistent brand voice across channels. I love turning data into story-led insights and delivering monthly performance reports with practical recommendations to optimize engagement and storytelling.…Hi, I'm Aly X Lloyd, a Brand Strategist and Social Media Specialist with agency and in-house experience across multiple clients. I excel at building content strategy, managing multi-brand accounts, and translating performance insights into clear creative direction that drives growth and engagement. I collaborate closely with content creators and creative directors to plan campaign direction, develop content pillars, and maintain a consistent brand voice across channels. I love turning data into story-led insights and delivering monthly performance reports with practical recommendations to optimize engagement and storytelling.

Aly X Lloyd

Brand Strategist, Content Creator, Marketing Strategist, +5

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Hi, I'm Aly X Lloyd, a Brand Strategist and Social Media Specialist with agency and in-house experience across multiple clients. I excel at building content strategy, managing multi-brand accounts, and translating performance insights into clear creative direction that drives growth and engagement. I collaborate closely with content creators and creative directors to plan campaign direction, develop content pillars, and maintain a consistent brand voice across channels. I love turning data into story-led insights and delivering monthly performance reports with practical recommendations to optimize engagement and storytelling.…Hi, I'm Aly X Lloyd, a Brand Strategist and Social Media Specialist with agency and in-house experience across multiple clients. I excel at building content strategy, managing multi-brand accounts, and translating performance insights into clear creative direction that drives growth and engagement. I collaborate closely with content creators and creative directors to plan campaign direction, develop content pillars, and maintain a consistent brand voice across channels. I love turning data into story-led insights and delivering monthly performance reports with practical recommendations to optimize engagement and storytelling.

Available to hire

Hi, I’m Aly X Lloyd, a Brand Strategist and Social Media Specialist with agency and in-house experience across multiple clients. I excel at building content strategy, managing multi-brand accounts, and translating performance insights into clear creative direction that drives growth and engagement.

I collaborate closely with content creators and creative directors to plan campaign direction, develop content pillars, and maintain a consistent brand voice across channels. I love turning data into story-led insights and delivering monthly performance reports with practical recommendations to optimize engagement and storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Specialist at Urban Barn

January 1, 2024 - June 20, 2024

Strategically planned and executed year-round social media campaigns aligned with seasonal product launches, brand initiatives, and marketing objectives. Developed content strategies weaving storytelling, community engagement, and promotional efforts to create a seamless brand narrative across Instagram, Facebook, and Pinterest. Led influencer partnership initiatives collaborating with local and national influencers to amplify brand reach and engagement. Fostered long-term relationships with content creators and brand ambassadors, optimized campaign performance through continuous analysis, and stayed current on digital marketing trends.

Social Media + Brand Strategist at Cherry Creative Group + Social Solutions

January 1, 2024 - June 20, 2024

Designed and executed tailored brand and social media strategies for diverse clients to align with business goals and market trends. Managed client relationships as primary strategist, delivering high-quality results that enhanced brand visibility. Developed detailed 55-page brand strategy blueprints with audience segmentation, competitive analysis, brand positioning, and growth recommendations. Oversaw content strategy and production across digital platforms including copywriting, graphic design, and video content creation. Conducted performance audits and leveraged analytics to optimize campaigns and build influencer marketing initiatives.

Social Media Content Creator + Coordinator at Oak + Fort

December 31, 2021 - December 31, 2023

Developed and executed social media strategies to boost brand presence on Instagram, TikTok, and other platforms. Created high-quality visual content including photography, videography, and short-form video editing. Managed content calendar ensuring consistent posting and campaign alignment with seasonal marketing initiatives. Analyzed metrics such as engagement, reach, and conversions to refine strategies and collaborated with marketing, design, and e-commerce teams for cohesive brand storytelling.

Social Media Specialist at Funday Agency

October 27, 2025 - January 29, 2026

Managed 4 client accounts across social platforms, supporting strategy, content planning, community management, and performance reporting Collaborated closely with the Content Creator and Creative Director to plan campaign direction, content priorities, and full-scale brand moments Built 3-month content calendars aligned with product launches, seasonal campaigns, and trend-based opportunities to maintain consistent publishing Developed persona and brand strategy decks to guide messaging, tone of voice and content pillars across each client Delivered monthly performance reports with insights and recommendations to optimize engagement, creative direction and content consistency Maintained brand voice through daily community engagement, comment moderation, and response workflows