With nearly 5 years of experience in the digital marketing, web analytics space and post graduation in Consumer Analytics and Marketing Strategy from University of Leeds , I have grown from a digital marketing executive in 4 team start up to a Web Analyst in the digital team of Alzheimer’s Research UK. I have specialized in investigating web journeys and marketing data into actionable recommendations for campaign and fundraising teams. I use a wide array of web analytical tools like Google Analytics 4, Power BI, Looker Studio, Microsoft Clarity, and A/B testing tool (WebTrends Optimize) to help the charity realize it’s digital potential by identifying hot-spots for improvement and create a meaningful experience for the supporters.
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