I'm Amaia, a multidisciplinary creative director and illustrator focused on branding, visual storytelling, and product design. I enjoy shaping brand identities, crafting engaging campaigns, and guiding teams through creative processes from concept to delivery. I love leveraging new technologies and AI-assisted tools to push creative boundaries, streamline workflows, and deliver compelling visuals for clients across hospitality, health, and culture sectors. I’m collaborative, curious, and always eager to explore new ways to tell a story through design.

Amaia Zaitegi

I'm Amaia, a multidisciplinary creative director and illustrator focused on branding, visual storytelling, and product design. I enjoy shaping brand identities, crafting engaging campaigns, and guiding teams through creative processes from concept to delivery. I love leveraging new technologies and AI-assisted tools to push creative boundaries, streamline workflows, and deliver compelling visuals for clients across hospitality, health, and culture sectors. I’m collaborative, curious, and always eager to explore new ways to tell a story through design.

Available to hire

I’m Amaia, a multidisciplinary creative director and illustrator focused on branding, visual storytelling, and product design. I enjoy shaping brand identities, crafting engaging campaigns, and guiding teams through creative processes from concept to delivery.

I love leveraging new technologies and AI-assisted tools to push creative boundaries, streamline workflows, and deliver compelling visuals for clients across hospitality, health, and culture sectors. I’m collaborative, curious, and always eager to explore new ways to tell a story through design.

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Language

English
Advanced
Spanish; Castilian
Advanced

Work Experience

Art Director at Ibili Household Goods
August 31, 2023 - October 3, 2025
Led branding, brand strategy, corporate identity, content creation, and project management for a household goods brand. Directed graphic design, animation and digital illustration; developed advertising campaigns; supported wellness, education and cultural sector projects; produced social media visuals and reels.
Art Director, Illustrator, Motion Graphic Designer at Amaia Zaitegi Studio
April 1, 2013 - Present
Lead creative for branding, corporate identity, and advertising campaigns across clients. Responsible for Brand Strategy, content creation, project management, and asset production including graphic design, animation, and motion graphics. Created advertising campaigns and social media visuals, coordinated multidisciplinary teams, and delivered compelling visual narratives for clients such as Amaia Catering / Petit Goxo, Bizi Chiropractic, and others.

Education

Master’s Degree in Generative AI at RBG School, Kiron Group
January 1, 2023 - January 1, 2025
Advanced Module in Advertising Graphics at Kunsthalm
January 1, 2020 - January 1, 2021
Advanced Degree in Personal Image Consulting at Labasa D (BCN)
January 1, 2002 - January 1, 2004
Higher School of Design at BCN
January 11, 2030 - October 3, 2025
Master's Degree in Generative AI at RBG School, Kiról Group
January 1, 2023 - January 1, 2025
Master in Motion Graphics at Kunsthal Malmö
January 1, 2020 - January 1, 2021
Advanced Degree in Personal Image Consulting at Labasad (BCN)
January 1, 2002 - January 1, 2004
Higher School of Design at BCN
January 11, 2030 - October 3, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services