Amalia Riol

UI & Visual Designer at Freelance (International)

Graphic Designer / Brand Designer at NODO

Worked as a design professional providing brand identity development, graphic design, and visual systems while collaborating with cross-functional teams in Havana.

UI Designer / Marketing Team at AVANGENIO

UI designer and marketing team member developing digital assets and brand identities for Spain, USA and Canada; built interactive prototypes and scalable design systems in Figma; focused on brand consistency and multi-channel design.

Senior UI Designer & Marketing Strategist at Avangenio

Led digital visuals strategy; built a full web ecosystem in Figma; achieved a 200% increase in organic reach with performance-based content; developed TikTok/Reels-ready assets and end-to-end branding systems for international markets; collaborated with media buyers to optimize campaigns and maintain consistent brand voice across digital touchpoints.

Branding & Visual Designer at Nodo (Freelance)

Provided branding and visual design for freelance projects; created brand identities, visual systems and packaging for international consumer brands; ensured brand consistency across communications and digital channels.

Senior UI Designer & Marketing Strategist at El Palacio de los Jugos

Led the digital visuals strategy for El Palacio de los Jugos (USA), driving a 200% increase in organic reach through performance-based content. Designed and maintained the full web ecosystem in Figma, optimizing for SEO and UX to boost sales. Conceived and produced high-impact video ads for TikTok and Reels, while managing a 100k+ follower community. Developed actionable briefs to align brand voice with performance marketing goals. Built end-to-end branding assets and packaging for international consumer brands; translated complex business requirements into simple, effective visual storytelling. Established comprehensive design systems to ensure brand consistency across all digital touchpoints.

Senior UI Designer & Marketing Strategist at Avangenio (Spain/USA)

Led UI design and marketing strategy across multiple channels for Avangenio. Drove UX improvements and visual design systems to enhance cross-border brand coherence. Implemented SEO-driven design and CRO-focused workflows, contributing to improved engagement and conversions. Collaborated with cross-functional teams to optimize campaigns and assets across digital channels.