Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
UI & Visual Designer at Freelance (International)
January 1, 2018 - PresentGraphic Designer / Brand Designer at NODO
January 1, 2020 - January 1, 2022Worked as a design professional providing brand identity development, graphic design, and visual systems while collaborating with cross-functional teams in Havana.
UI Designer / Marketing Team at AVANGENIO
January 1, 2022 - January 1, 2025UI designer and marketing team member developing digital assets and brand identities for Spain, USA and Canada; built interactive prototypes and scalable design systems in Figma; focused on brand consistency and multi-channel design.
Senior UI Designer & Marketing Strategist at Avangenio
January 1, 2025 - PresentLed digital visuals strategy; built a full web ecosystem in Figma; achieved a 200% increase in organic reach with performance-based content; developed TikTok/Reels-ready assets and end-to-end branding systems for international markets; collaborated with media buyers to optimize campaigns and maintain consistent brand voice across digital touchpoints.
Branding & Visual Designer at Nodo (Freelance)
January 1, 2022 - January 1, 2025Provided branding and visual design for freelance projects; created brand identities, visual systems and packaging for international consumer brands; ensured brand consistency across communications and digital channels.
Senior UI Designer & Marketing Strategist at El Palacio de los Jugos
January 1, 2025 - PresentLed the digital visuals strategy for El Palacio de los Jugos (USA), driving a 200% increase in organic reach through performance-based content. Designed and maintained the full web ecosystem in Figma, optimizing for SEO and UX to boost sales. Conceived and produced high-impact video ads for TikTok and Reels, while managing a 100k+ follower community. Developed actionable briefs to align brand voice with performance marketing goals. Built end-to-end branding assets and packaging for international consumer brands; translated complex business requirements into simple, effective visual storytelling. Established comprehensive design systems to ensure brand consistency across all digital touchpoints.
Senior UI Designer & Marketing Strategist at Avangenio (Spain/USA)
January 1, 2022 - January 1, 2025Led UI design and marketing strategy across multiple channels for Avangenio. Drove UX improvements and visual design systems to enhance cross-border brand coherence. Implemented SEO-driven design and CRO-focused workflows, contributing to improved engagement and conversions. Collaborated with cross-functional teams to optimize campaigns and assets across digital channels.
Branding & Visual Designer at Freelance / NODO
January 1, 2018 - January 1, 2022Provided branding, packaging, and visual design services for international clients. Built comprehensive brand identities, design systems, and packaging solutions for consumer brands. Translated complex business needs into clear visual narratives; produced digital assets for web and social campaigns; delivered high-contrast visuals that support conversions.
Senior UI Designer & Marketing Strategist at Avangenio
January 1, 2022 - January 1, 2025Lead the digital visual strategy, achieving a 200% increase in organic reach through performance-based content. Designed the full web ecosystem in Figma, optimized for SEO and UX. Built end-to-end brand identities and packaging for international consumer brands. Translated complex business requirements into simple, effective visual storytelling. Created comprehensive design systems to ensure brand consistency across digital touchpoints.
Branding & Visual Designer at NODO (Freelance)
January 1, 2018 - January 1, 2022Specialized in building scalable brand identities and high-converting funnels for U.S. and international markets. Developed end-to-end branding and packaging for consumer brands, and produced conversion-focused assets.
UI & Visual Designer at Freelance / Self-employed
January 1, 2018 - PresentInterface design and visual assets for international health, tech and ecommerce clients.
Graphic Designer at Nodo
January 1, 2020 - January 1, 2022Branding, visual identities and content for digital media.
UI Designer / Content Designer at AVANGENIO
January 1, 2022 - January 1, 2025Visual content and UI for international ecommerce campaigns.
Social Media Strategist at Palacio de los Juegos
October 1, 2025 - January 1, 2026Viral Instagram/TikTok strategy; growth 80.6% followers and 2.3M views in 90 days.
Education
Bachelor's Degree at University of Havana
September 5, 2016 - October 5, 2020Bachelor in Industrial Design at Madrid, Spain
January 1, 2016 - January 1, 2020Bachelor in Industrial Design at Madrid, Spain
January 1, 2018 - January 1, 2022Bachelor in Industrial Design at Madrid, Spain
January 11, 2030 - February 10, 2026Qualifications
Graphic Design
January 1, 2016 - January 1, 2020EF SET Certificate
January 11, 2030 - March 19, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods, Education, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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