I'm Amal Ihlal, a proactive marketing professional-in-progress with hands-on experience in digital marketing, brand analysis, and campaign support. I have contributed to launching marketing initiatives for hospitality experiences and managing brand projects, complemented by an ongoing Master’s in Marketing & Brand Management at Oxford Brookes University. I’m motivated by turning data-driven insights into creative, practical brand actions and thrive in collaborative, fast-paced environments. I speak Arabic (native), English (advanced), and French (advanced), and I’m passionate about applying analytics to growth opportunities across education, hospitality, and consumer brands. I enjoy cross-functional teamwork, continuous learning, and delivering value through thoughtful communication and execution.

I'm Amal Ihlal, a proactive marketing professional-in-progress with hands-on experience in digital marketing, brand analysis, and campaign support. I have contributed to launching marketing initiatives for hospitality experiences and managing brand projects, complemented by an ongoing Master’s in Marketing & Brand Management at Oxford Brookes University. I’m motivated by turning data-driven insights into creative, practical brand actions and thrive in collaborative, fast-paced environments. I speak Arabic (native), English (advanced), and French (advanced), and I’m passionate about applying analytics to growth opportunities across education, hospitality, and consumer brands. I enjoy cross-functional teamwork, continuous learning, and delivering value through thoughtful communication and execution.

Available to hire

I’m Amal Ihlal, a proactive marketing professional-in-progress with hands-on experience in digital marketing, brand analysis, and campaign support. I have contributed to launching marketing initiatives for hospitality experiences and managing brand projects, complemented by an ongoing Master’s in Marketing & Brand Management at Oxford Brookes University. I’m motivated by turning data-driven insights into creative, practical brand actions and thrive in collaborative, fast-paced environments.

I speak Arabic (native), English (advanced), and French (advanced), and I’m passionate about applying analytics to growth opportunities across education, hospitality, and consumer brands. I enjoy cross-functional teamwork, continuous learning, and delivering value through thoughtful communication and execution.

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Language

Arabic
Fluent
English
Fluent
French
Fluent

Work Experience

Marketing Coordinator Intern
December 1, 2022 - January 1, 2023
Supported marketing initiatives and launch activities for new hospitality experiences and brand projects. Assisted in campaign preparation, event coordination, and guest engagement initiatives. Analyzed customer engagement insights to support marketing decision making.
Marketing Intern
June 1, 2025 - July 1, 2025
Contributed to the launch of the second phase and opening of the Botanical Garden. Collaborated with a UK marketing company for the project. Analyzed marketing data using Excel and CRM tools to assess customer engagement. Proposed strategies to improve brand communication and visibility.
Freelance Marketing Analyst at Branding and Marketing Association (BCMA)
June 1, 2026 - August 1, 2026
Conducted digital marketing analysis for brands, identifying performance trends and providing strategic recommendations to improve engagement and visibility. Analyzed campaign performance data and competitor activity to identify growth opportunities. Supported content and campaign planning aligned with brand positioning. Assisted with marketing reports and performance insights to support decision making.

Education

Bachelor in Management and Marketing at Oxford Brookes University
September 1, 2020 - December 1, 2024
Exchange Semester at Carlos III University, Madrid
September 1, 2023 - December 1, 2023
Master’s in Marketing and Brand Management at Oxford Brookes University, United Kingdom
September 1, 2025 - May 30, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Travel & Hospitality, Other