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I am a senior brand and creative leader with 15+ years of experience building, directing and delivering brand identities, multi-channel campaigns, product launches and creative systems across agency and in-house environments. I combine creative direction with operational leadership to turn ambitious brand thinking into consistent, high-quality work across digital, print, retail, packaging and experiential touchpoints. I excel at leading and mentoring designers, shaping briefs with senior stakeholders, improving creative workflows, managing budgets and suppliers, and protecting brand consistency through clear guidelines, governance and scalable ways of working.\n\nI thrive on turning ideas into practical, measurable outcomes and mentoring teams to grow their craft. My approach balances creative risk with commercial realities, ensuring outputs are coherent, impactful and delivered on time.…I am a senior brand and creative leader with 15+ years of experience building, directing and delivering brand identities, multi-channel campaigns, product launches and creative systems across agency and in-house environments. I combine creative direction with operational leadership to turn ambitious brand thinking into consistent, high-quality work across digital, print, retail, packaging and experiential touchpoints. I excel at leading and mentoring designers, shaping briefs with senior stakeholders, improving creative workflows, managing budgets and suppliers, and protecting brand consistency through clear guidelines, governance and scalable ways of working.\n\nI thrive on turning ideas into practical, measurable outcomes and mentoring teams to grow their craft. My approach balances creative risk with commercial realities, ensuring outputs are coherent, impactful and delivered on time.

Amanda Baker

Creative Director, Brand Designer, Project Manager, +3

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I am a senior brand and creative leader with 15+ years of experience building, directing and delivering brand identities, multi-channel campaigns, product launches and creative systems across agency and in-house environments. I combine creative direction with operational leadership to turn ambitious brand thinking into consistent, high-quality work across digital, print, retail, packaging and experiential touchpoints. I excel at leading and mentoring designers, shaping briefs with senior stakeholders, improving creative workflows, managing budgets and suppliers, and protecting brand consistency through clear guidelines, governance and scalable ways of working.\n\nI thrive on turning ideas into practical, measurable outcomes and mentoring teams to grow their craft. My approach balances creative risk with commercial realities, ensuring outputs are coherent, impactful and delivered on time.…I am a senior brand and creative leader with 15+ years of experience building, directing and delivering brand identities, multi-channel campaigns, product launches and creative systems across agency and in-house environments. I combine creative direction with operational leadership to turn ambitious brand thinking into consistent, high-quality work across digital, print, retail, packaging and experiential touchpoints. I excel at leading and mentoring designers, shaping briefs with senior stakeholders, improving creative workflows, managing budgets and suppliers, and protecting brand consistency through clear guidelines, governance and scalable ways of working.\n\nI thrive on turning ideas into practical, measurable outcomes and mentoring teams to grow their craft. My approach balances creative risk with commercial realities, ensuring outputs are coherent, impactful and delivered on time.

Available to hire

I am a senior brand and creative leader with 15+ years of experience building, directing and delivering brand identities, multi-channel campaigns, product launches and creative systems across agency and in-house environments. I combine creative direction with operational leadership to turn ambitious brand thinking into consistent, high-quality work across digital, print, retail, packaging and experiential touchpoints. I excel at leading and mentoring designers, shaping briefs with senior stakeholders, improving creative workflows, managing budgets and suppliers, and protecting brand consistency through clear guidelines, governance and scalable ways of working.\n\nI thrive on turning ideas into practical, measurable outcomes and mentoring teams to grow their craft. My approach balances creative risk with commercial realities, ensuring outputs are coherent, impactful and delivered on time.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Creative Operations & Project Manager at SPACE

January 1, 2021 - Present

Lead the delivery of complex creative projects across brand, digital, and campaign work, acting as the bridge between creative vision and execution. Oversee end-to-end creative delivery from concept through to final execution. Collaborate with creative, content, and development teams to ensure high-quality output. Manage multiple concurrent projects, balancing timelines, budgets, and resources. Work closely with senior stakeholders to shape briefs and align creative output with business objectives. Drive improvements to internal processes and workflows, increasing efficiency and consistency. Support creative direction by ensuring ideas are translated into clear, deliverable outputs.

Creative Consultant at FREELANCE

January 1, 2018 - Present

Partner with clients across branding, digital, campaign and experiential projects, bringing together creative direction, strategic thinking and hands-on delivery. Develop brand identities, visual systems and creative concepts across digital, print, social, OOH and experiential touchpoints.

Creative Studio Manager at Vivona Brands

January 1, 2018 - December 31, 2020

Led a global in-house creative team delivering campaigns, product launches, and brand experiences across multiple markets. Managed and developed a team of designers, fostering a collaborative and high-performing environment. Led creative delivery across product launches, campaigns, and brand initiatives.

Creative Consultant (Freelance) at Freelance

January 1, 2018 - Present

Deliver branding, digital, and campaign projects for a range of clients, combining creative direction with hands-on delivery. Lead development of brand identities and visual systems. Create multi-channel campaign assets across digital and print. Collaborate with clients, developers, and stakeholders to deliver cohesive solutions. Provide strategic input to elevate brand presence and consistency. Manage projects from concept through to final delivery.

Senior Designer at Vivona Brands

January 1, 2012 - December 31, 2018

Played a key role in developing brand identities and delivering creative across multiple product lines and campaigns. Designed and delivered brand assets across digital, print, and retail channels. Collaborated with stakeholders to develop and refine creative concepts. Supported the creation of brand guidelines and visual systems. Managed multiple projects simultaneously while maintaining high creative standards. Mentored junior team members and supported their development.

Head of Design at Only 4 U Ltd

January 1, 2009 - December 31, 2012

Led the design function across product ranges, overseeing creative direction and delivery. Managed the design team and overall creative output. Developed product concepts and visual direction across multiple ranges. Worked with licensors, buyers, and global suppliers. Oversaw the design-to-production process, ensuring quality and consistency. Contributed to business growth through strong creative and commercial alignment.