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I'm Amanda Bergman, a senior brand designer and art director focused on clear, differentiated brand identities. I led a major rebranding for Coffee Meets Bagel to prepare for new markets, defining the brand expression, visual identity, and design systems, and I guided the brand through testing, iteration, and cross-functional rollout. Earlier in my career at IPSY and Glossybox, I built and led design teams on ecommerce platforms and multi-channel campaigns, helping grow revenue and shape brand voice. I enjoy collaborative, data-driven design, and I’m passionate about blending strategy with bold visuals—and I’ve even explored integrating AI into my workflows.…I'm Amanda Bergman, a senior brand designer and art director focused on clear, differentiated brand identities. I led a major rebranding for Coffee Meets Bagel to prepare for new markets, defining the brand expression, visual identity, and design systems, and I guided the brand through testing, iteration, and cross-functional rollout. Earlier in my career at IPSY and Glossybox, I built and led design teams on ecommerce platforms and multi-channel campaigns, helping grow revenue and shape brand voice. I enjoy collaborative, data-driven design, and I’m passionate about blending strategy with bold visuals—and I’ve even explored integrating AI into my workflows.

Amanda Bergman

Art Director, Brand Designer, Creative Director, +2

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I'm Amanda Bergman, a senior brand designer and art director focused on clear, differentiated brand identities. I led a major rebranding for Coffee Meets Bagel to prepare for new markets, defining the brand expression, visual identity, and design systems, and I guided the brand through testing, iteration, and cross-functional rollout. Earlier in my career at IPSY and Glossybox, I built and led design teams on ecommerce platforms and multi-channel campaigns, helping grow revenue and shape brand voice. I enjoy collaborative, data-driven design, and I’m passionate about blending strategy with bold visuals—and I’ve even explored integrating AI into my workflows.…I'm Amanda Bergman, a senior brand designer and art director focused on clear, differentiated brand identities. I led a major rebranding for Coffee Meets Bagel to prepare for new markets, defining the brand expression, visual identity, and design systems, and I guided the brand through testing, iteration, and cross-functional rollout. Earlier in my career at IPSY and Glossybox, I built and led design teams on ecommerce platforms and multi-channel campaigns, helping grow revenue and shape brand voice. I enjoy collaborative, data-driven design, and I’m passionate about blending strategy with bold visuals—and I’ve even explored integrating AI into my workflows.

Available to hire

I’m Amanda Bergman, a senior brand designer and art director focused on clear, differentiated brand identities. I led a major rebranding for Coffee Meets Bagel to prepare for new markets, defining the brand expression, visual identity, and design systems, and I guided the brand through testing, iteration, and cross-functional rollout.

Earlier in my career at IPSY and Glossybox, I built and led design teams on ecommerce platforms and multi-channel campaigns, helping grow revenue and shape brand voice. I enjoy collaborative, data-driven design, and I’m passionate about blending strategy with bold visuals—and I’ve even explored integrating AI into my workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Swedish

Fluent

Work Experience

Art Director at Coffee Meets Bagel

June 1, 2021 - October 30, 2025

Revitalized Coffee Meets Bagel's brand as the most senior creative, leading a comprehensive rebrand to define a clear, differentiated brand expression. Responsibilities included market research, competitive analysis, user interviews, project framing, design execution, and building a brand book and design system. I also incorporated generative AI into workflows and oversaw implementation of the new brand across the company, contributing to the app's acquisition in 2024.

Design Manager at IPSY

May 1, 2021 - May 1, 2021

Elevated the Shopper e-commerce platform and managed a small design team. Led creative strategy and execution for weekly flash sales and large seasonal omnichannel campaigns, collaborating with photographers, retouchers, stylists, producers, editors, copywriters, and cross-functional teams. Shopper shifted from red to profitability, achieving over $10M in monthly revenue.

Art Director at Glossybox

May 1, 2016 - May 1, 2016

Directed campaigns for Nordic markets, tailoring global strategy to local needs and creating country-specific 360 campaigns and content. Responsibilities included overseeing packaging, celebrity shoots, and overall creative direction and execution.

Graphic Designer at IPSY

December 1, 2014 - December 1, 2014

Joined as the first designer and helped shape IPSY's voice and visual profile from scratch. Gained startup experience working with autonomy and ambiguity, focusing on delivering scrappy, solution-oriented design in a fast-paced environment.

Art Director at Coffee Meets Bagel

June 1, 2021 - November 24, 2025

Led an extensive rebranding to clearly define and differentiate the brand ahead of market launches, including market research, competitive analysis, user interviews, and the development of a new brand expression, visual identity, design systems, and a brand book. Integrated generative AI into workflows and oversaw brand rollout across the company; project contributed to the app's acquisition in late 2024.