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I'm Amanda Dharmadi, a marketing leader and creative strategist who blends data-driven insights with storytelling to craft brand narratives that resonate. I’ve spent 5+ years guiding growth through innovative campaigns and strategic partnerships, delivering measurable impact and stronger customer connections. I thrive at the intersection of creative vision and rigorous analytics, driving end-to-end campaigns across sales, partnerships, and marketing while keeping customers at the center. I excel in cross-functional collaboration, scalable programs, and brand storytelling that moves people to act. If you want to see my work in action, check out my portfolio to explore the creative range and impact I’ve brought across campaigns, brands, content, and more.…I'm Amanda Dharmadi, a marketing leader and creative strategist who blends data-driven insights with storytelling to craft brand narratives that resonate. I’ve spent 5+ years guiding growth through innovative campaigns and strategic partnerships, delivering measurable impact and stronger customer connections. I thrive at the intersection of creative vision and rigorous analytics, driving end-to-end campaigns across sales, partnerships, and marketing while keeping customers at the center. I excel in cross-functional collaboration, scalable programs, and brand storytelling that moves people to act. If you want to see my work in action, check out my portfolio to explore the creative range and impact I’ve brought across campaigns, brands, content, and more.

Amanda Dharmadi

Marketing Strategist, Creative Director, Brand Strategist, +2

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I'm Amanda Dharmadi, a marketing leader and creative strategist who blends data-driven insights with storytelling to craft brand narratives that resonate. I’ve spent 5+ years guiding growth through innovative campaigns and strategic partnerships, delivering measurable impact and stronger customer connections. I thrive at the intersection of creative vision and rigorous analytics, driving end-to-end campaigns across sales, partnerships, and marketing while keeping customers at the center. I excel in cross-functional collaboration, scalable programs, and brand storytelling that moves people to act. If you want to see my work in action, check out my portfolio to explore the creative range and impact I’ve brought across campaigns, brands, content, and more.…I'm Amanda Dharmadi, a marketing leader and creative strategist who blends data-driven insights with storytelling to craft brand narratives that resonate. I’ve spent 5+ years guiding growth through innovative campaigns and strategic partnerships, delivering measurable impact and stronger customer connections. I thrive at the intersection of creative vision and rigorous analytics, driving end-to-end campaigns across sales, partnerships, and marketing while keeping customers at the center. I excel in cross-functional collaboration, scalable programs, and brand storytelling that moves people to act. If you want to see my work in action, check out my portfolio to explore the creative range and impact I’ve brought across campaigns, brands, content, and more.

Available to hire

I’m Amanda Dharmadi, a marketing leader and creative strategist who blends data-driven insights with storytelling to craft brand narratives that resonate. I’ve spent 5+ years guiding growth through innovative campaigns and strategic partnerships, delivering measurable impact and stronger customer connections. I thrive at the intersection of creative vision and rigorous analytics, driving end-to-end campaigns across sales, partnerships, and marketing while keeping customers at the center.

I excel in cross-functional collaboration, scalable programs, and brand storytelling that moves people to act. If you want to see my work in action, check out my portfolio to explore the creative range and impact I’ve brought across campaigns, brands, content, and more.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director of Customer Marketing (Contract) at Pareto Health

September 1, 2024 - Present

Redesigned the customer onboarding experience, launching a Member Kickoff webinar series, new onboarding milestones, and an Implementation Roadmap to streamline workflows and boost engagement (80%+ Member attendance; 71% confidence in next steps). Led a strategic renewal communications overhaul, developing a complete suite of standardized tools (messaging guide, proposal deck, email templates, 1-pager, training module) that strengthened value messaging and improved the renewal experience. Built competitive messaging analysis across eight key competitors to inform positioning, sharpen differentiation, and support front-line storytelling. Improved scalability and alignment across Sales, Implementation, and Account Management through unified communications and self-service enablement tools.

Marketing & Creative Strategist at Studio Dharmadi

June 1, 2025 - Present

Partnered with emerging F&B, apparel, and lifestyle brands to develop brand identity, messaging, and creative direction that drove growth and built emotional connections. Led visual content production and photo shoot direction—owning concept development, styling, and execution to elevate brand presence across digital and physical channels.

Partnerships Marketing Manager at Hinge Health

February 1, 2020 - April 1, 2024

Spearheaded marketing strategy and go-to-market programs for the Partnerships channel (Hinge Health’s top revenue stream), driving a 2x increase in partner acquisition across 40+ national and regional health plans. Customized sales enablement materials, messaging, and engagement campaigns, resulting in a 50% boost in top-of-funnel activity and a 20% increase in email engagement. Developed go-to-market playbooks that streamlined partner onboarding and reduced time-to-launch by 25%, enhancing scalability. Led cross-functional collaboration across Sales, Partnerships, and Marketing, contributing to a 20% improvement in partner satisfaction year over year.

Business Development Rep, Market Research at Upwave

August 1, 2019 - December 1, 2019

Sourced 100+ MQLs through LinkedIn Sales Navigator, leading to a 10% increase in lead generation in the first quarter. Built and optimized drip campaigns with A/B testing to prospect and engage new leads. Drove high attendance for networking events by developing an email outreach campaign and social media posts.

Sales Associate at Nordstrom

December 1, 2013 - August 1, 2019

Exceeded sales targets by 150% consistently, earning recognition as a top-performing associate. Provided personalized service and built relationships with customers to ensure repeat business. Demonstrated strong product knowledge and fashion trend understanding to drive sales and upsell/cross-sell. Played a key role in helping the department achieve the #1 ranking in sales for the region.

Research Assistant at Comparative Cognition Lab

January 1, 2017 - April 1, 2018

Recruited and conducted studies with 300+ participants, ensuring high-quality data collection and research outcomes. Maintained detailed records of research activities, methodologies, and findings.