Marketing Operations Specialist at Samsung Food (formerly Whisk)

Led multi-channel growth initiatives and brand operations, social-led acquisition, and data-driven optimization across NA, EMEA, and APAC. Drove cross-functional collaboration to optimize product feature lifecycles and marketing programs; supported ROI-driven initiatives and co-created a global creator program.

Creator Outreach & Influencer Marketing Specialist at Samsung Food (formerly Whisk)

Owned global creator partnerships, scaled a creator program to 150+ creators, and led ecosystem growth (11k creator-generated recipes). Executed localization and quality control for the French market and built cross-functional collaboration to maximize partner retention and long-term program value.

Category Manager — Trade Marketing & Brand Growth at Transmed

Owned pricing, trade marketing, and growth strategy for a multi-brand FMCG portfolio; delivered revenue growth and improved retail execution across 30+ accounts; fostered retailer relationships and achieved KPIs in volume, availability, and visibility.

Key Account Executive — Modern Trade at Transmed

Supported forecasting, pricing strategy, and promotional calendars aligned with revenue targets; built long-term retailer partnerships and consistently delivered against volume, availability, and visibility KPIs.

Campaign & Creator Project Coordinator at Zoomaal

Advised creators on campaign positioning, audience growth, and fundraising optimization; managed creator onboarding, social promotion, and live campaign execution for high-visibility campaigns.

Category & Growth Strategist at TransMed

Owned pricing, trade marketing, and growth strategy across a multi-brand FMCG portfolio (Pringles, Dr. Oetker, Jacobs, Bahlsen, Hain Celestial). Primary ownership of Pringles and Dr. Oetker (Ristorante). Delivered +39% YoY sales growth for Pringles in 2019 and reached $11.7M in annual sales; +112% YoY growth for Dr. Oetker Ristorante after local market entry. Led shelf optimization and in-store execution across 30+ key accounts, driving +7% sales uplift and +5% category share growth. Aligned integrated trade and consumer activations across in-store, digital, and other channels.