Duration: June 2022 (1 week) Role: Social Media Manager Platforms: LinkedIn, Facebook, Instagram, Threads, X The Challenge: Mencap aimed to raise national awareness for Learning Disability Week by highlighting the voices and experiences of people with a learning disability, while also engaging key external organisations to amplify the campaign’s reach. Strategy & Approach: As Social Media Manager, I developed a clear, thematic strategy built around the overarching question: “Do You See Me?” This theme was broken down into daily sub-themes addressing policy, employment, inclusion, and health — such as “Do You Hear Me?” and “Will You Work With Me?” to ensure consistent messaging throughout the week. To deepen impact, I designed bespoke graphics and curated content in various formats including blogs, Reels, carousels, and infographics. Each day began with compelling statistics relevant to the day’s theme to ground the conversation in fact and drive engagement. Partnerships played a crucial role. Collaborating with Shelter, The Eve Appeal, and Big Issue, we coordinated shared content, Instagram collaborations, cross-posting, and blog shares to maximise reach and authenticity. Paid ads were strategically used to boost key posts, ensuring the message reached beyond existing followers. Results Reached over 3 million people across multiple platforms Achieved 100,000+ engagements (likes, shares, comments, saves) Grew followers by 2,000+ across channels in just one week Secured collaborations with major organisations and shared numerous news articles that further amplified the campaign Tools Used: Canva, Meta Business Suite, Sprout Social, Paid Ads Key Takeaway: This campaign reinforced the importance of forward planning and building strong collaborations with both internal teams and external stakeholders to create authentic, wide-reaching social media campaigns.
- Social Media Manager