I'm a creative and results-driven Social Media Manager with over 6 years experience. I am highly skilled at managing and growing social media communities and I have a proven track record of owning social strategies, driving brand engagement, and scaling audiences through impactful storytelling and influencer partnerships. I am social media obsessed and know the latest trends and have worked on many influencer campaigns. I enjoy collaborating across departments, working with many internal and external stakeholders from designers, SEO managers to policy leads, fundraising teams, and external agencies but also can project manage and self-drive campaigns.…

Amber Hemming

PRO

I'm a creative and results-driven Social Media Manager with over 6 years experience. I am highly skilled at managing and growing social media communities and I have a proven track record of owning social strategies, driving brand engagement, and scaling audiences through impactful storytelling and influencer partnerships. I am social media obsessed and know the latest trends and have worked on many influencer campaigns. I enjoy collaborating across departments, working with many internal and external stakeholders from designers, SEO managers to policy leads, fundraising teams, and external agencies but also can project manage and self-drive campaigns.…

Available to hire

I’m a creative and results-driven Social Media Manager with over 6 years experience.

I am highly skilled at managing and growing social media communities and I have a proven track record of owning social strategies, driving brand engagement, and scaling audiences through impactful storytelling and influencer partnerships.

I am social media obsessed and know the latest trends and have worked on many influencer campaigns. I enjoy collaborating across departments, working with many internal and external stakeholders from designers, SEO managers to policy leads, fundraising teams, and external agencies but also can project manage and self-drive campaigns.

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Skills

Experience Level

Instagram
Expert
Tiktok
Expert
Facebook
Expert
Facebook Ads
Expert
Canva
Expert
Social Media Design
Expert
Twitter
Expert
YouTube
Intermediate
Branding
Intermediate
Adobe Premiere Pro
Intermediate
Jira
Intermediate
Adobe Photoshop
Intermediate
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Language

English
Fluent

Work Experience

Social Media Manager at Mencap
May 1, 2022 - August 23, 2024
Compiled monthly stats and campaign and team-specific reports; created monthly and yearly social media calendar; wrote and published social media campaigns (paid and organic); shot and edited UGC content; launched TikTok and Threads; managed community for channels with over 350,000 followers; created social media guidelines and policies; collated case studies and wrote blogs; collaborated with external organisations and influencers.
Content and Comms Executive at Rainbow Trust Children’s Charity
August 24, 2020 - May 20, 2022
Launched TikTok; collated, published and scheduled social media content; wrote blogs and case studies and updated the website; compiled monthly stats and created reports; compiled content for four monthly email newsletters; worked with external agencies and freelancers for photoshoots.
Marketing & Comms Executive at Wooden Spoon Charity
August 1, 2020 - July 22, 2025
Redesigned the website and updated SEO keywords; managed and planned social media posts & reporting statistics; handled corporate marketing and maintained relationships with partners; liaised with digital agencies to create graphics and videos.
Media Publisher at FIFA World Cup
June 30, 2018 - July 22, 2025
Media publishing role during FIFA World Cup in Moscow, Russia.
Media Publisher at FIFA Women’s World Cup
June 30, 2019 - July 22, 2025
Media publishing role during FIFA Women’s World Cup in Paris, France.
SOCIAL MEDIA MANAGER at LEOVEGAS GROUP LTD
August 27, 2024 - Present
Develop and execute organic and paid social media strategies for 6 markets in 4 countries (Canada, Denmark, New Zealand, Finland). Manage community by working with Customer Service to provide meaningful interactions. Create monthly content calendars using trends and mentor Junior Social Media Managers. Collaborate with creative teams to produce engaging, shareable content specific to campaigns. Build weekly and monthly reports to assess effectiveness of campaigns and content. Coordinate with CRM and SEO to align campaigns across app, website, social media, and email newsletters.

Education

BA Hons Sport Journalism at Southampton Solent University
September 7, 2015 - July 4, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Media & Entertainment, Gaming
    uniE621 Case Study 1: Learning Disability Week Campaign for Mencap
    Duration: June 2022 (1 week) Role: Social Media Manager Platforms: LinkedIn, Facebook, Instagram, Threads, X The Challenge: Mencap aimed to raise national awareness for Learning Disability Week by highlighting the voices and experiences of people with a learning disability, while also engaging key external organisations to amplify the campaign’s reach. Strategy & Approach: As Social Media Manager, I developed a clear, thematic strategy built around the overarching question: “Do You See Me?” This theme was broken down into daily sub-themes addressing policy, employment, inclusion, and health — such as “Do You Hear Me?” and “Will You Work With Me?” to ensure consistent messaging throughout the week. To deepen impact, I designed bespoke graphics and curated content in various formats including blogs, Reels, carousels, and infographics. Each day began with compelling statistics relevant to the day’s theme to ground the conversation in fact and drive engagement. Partnerships played a crucial role. Collaborating with Shelter, The Eve Appeal, and Big Issue, we coordinated shared content, Instagram collaborations, cross-posting, and blog shares to maximise reach and authenticity. Paid ads were strategically used to boost key posts, ensuring the message reached beyond existing followers. Results Reached over 3 million people across multiple platforms Achieved 100,000+ engagements (likes, shares, comments, saves) Grew followers by 2,000+ across channels in just one week Secured collaborations with major organisations and shared numerous news articles that further amplified the campaign Tools Used: Canva, Meta Business Suite, Sprout Social, Paid Ads Key Takeaway: This campaign reinforced the importance of forward planning and building strong collaborations with both internal teams and external stakeholders to create authentic, wide-reaching social media campaigns.…
    uniE621 Case Study 2: Social Media Manager – LeoVegas
    Timeframe: August 2024 – Present Role: Social Media Manager Brands: LeoVegas, Expekt, Royal Panda Markets: Ontario (Canada), Denmark, Finland, New Zealand Verticals: Sports, Casino, Live Casino Platforms: Facebook + Instagram The Challenge: LeoVegas brought me in to manage and transform six brand-specific social media accounts across four international markets. The objective was to localise content effectively for each audience while adhering to strict gambling and advertising regulations. Strategy & Approach: My first move was to assess content performance and regional expectations. I replaced outdated content formats like wordsearches and “spot the difference” posts with platform-native, culturally relevant content designed to resonate with each market. Key actions included: Localisation via Search & Trend Analysis: Leveraged Google search, news trends, and local sports talking points to build regionally relevant calendars Custom Strategy Per Market: Aligned content plans with each country team’s priorities Cross-Team Collaboration: Worked closely with SEO, CRM, Design, and Sportsbook to ensure consistency, compliance, and creative execution Agency Collaboration (Ontario): Partnered with a local agency to develop sports-focused content for NFL, NBA, and NHL audiences Content Types & Highlights Shifted toward Reels, memes, influencer collaborations, and “brainrot” video formats Focused on UGC/EGC and non-promotional content, which consistently performed best Prioritised relatability and platform-native trends over traditional brand promotion Results (Oct 2024 – Present, Organic Only) LeoVegas NZ: +60% follower growth (8.5k → 13.67k) +35% engagement increase (6.66k → 9.03k) +94% impressions increase (90k → 176k) Tools Used: Sprinklr, Meta Business Suite + Paid Ads, Adobe Express Key Takeaway: Cross-team communication and hyper-localised content strategies are essential when managing regulated, multi-market social media, especially for brands operating at scale. Tailoring content to cultural nuance and platform expectations consistently drove stronger engagement and audience growth.…