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I am a dynamic and accomplished project manager with over 3 years of hands-on experience managing projects across various industries. I have a proven track record of successfully orchestrating project lifecycles from initiation to completion. I excel at leading diverse teams to achieve project goals on time and within budget. I thrive in fast-paced environments that require adaptability and effective communication. My strengths include leadership, strategic planning, and problem-solving, and I am passionate about implementing data-driven social media and marketing strategies to increase brand awareness and engagement.…I am a dynamic and accomplished project manager with over 3 years of hands-on experience managing projects across various industries. I have a proven track record of successfully orchestrating project lifecycles from initiation to completion. I excel at leading diverse teams to achieve project goals on time and within budget. I thrive in fast-paced environments that require adaptability and effective communication. My strengths include leadership, strategic planning, and problem-solving, and I am passionate about implementing data-driven social media and marketing strategies to increase brand awareness and engagement.

Amber Shams

Social Media Manager, Project Manager, Performance Marketer, +2

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I am a dynamic and accomplished project manager with over 3 years of hands-on experience managing projects across various industries. I have a proven track record of successfully orchestrating project lifecycles from initiation to completion. I excel at leading diverse teams to achieve project goals on time and within budget. I thrive in fast-paced environments that require adaptability and effective communication. My strengths include leadership, strategic planning, and problem-solving, and I am passionate about implementing data-driven social media and marketing strategies to increase brand awareness and engagement.…I am a dynamic and accomplished project manager with over 3 years of hands-on experience managing projects across various industries. I have a proven track record of successfully orchestrating project lifecycles from initiation to completion. I excel at leading diverse teams to achieve project goals on time and within budget. I thrive in fast-paced environments that require adaptability and effective communication. My strengths include leadership, strategic planning, and problem-solving, and I am passionate about implementing data-driven social media and marketing strategies to increase brand awareness and engagement.

Available to hire

I am a dynamic and accomplished project manager with over 3 years of hands-on experience managing projects across various industries. I have a proven track record of successfully orchestrating project lifecycles from initiation to completion. I excel at leading diverse teams to achieve project goals on time and within budget.

I thrive in fast-paced environments that require adaptability and effective communication. My strengths include leadership, strategic planning, and problem-solving, and I am passionate about implementing data-driven social media and marketing strategies to increase brand awareness and engagement.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Urdu

Fluent

English

Advanced

Chinese

Intermediate

Work Experience

Social Media and Performance Marketing Manager at Patriot Military Automobiles

January 13, 2024 - Present

Developed and executed data-driven social media strategies across multiple platforms (Facebook, Instagram, LinkedIn, etc.) to drive brand awareness and engagement. Managed paid advertising campaigns via Meta Ads Manager and Google Ads, optimizing for lead generation, conversions, and ROI. Analyzed campaign performance metrics to refine targeting, creative, and bidding strategies for maximum effectiveness. Created monthly performance reports with insights and actionable recommendations for senior leadership. Collaborated with content creators and design teams to produce compelling visuals and copy aligned with brand voice. Oversaw audience segmentation and retargeting efforts to improve customer acquisition and retention rates. Monitored trends, competitor activity, and platform updates to adapt strategies.

Personal Branding and Social Media Manager at UK Social Media and Performance Agency

November 9, 2022 - July 18, 2025

Managed effective collaboration with other departments including media team, paid social, creative and production to ensure brand KPIs were met. Managed the CEO's profile across all social media platforms and increased the listenership of the podcast 'The Sound of Social'. Created content, managed all social media of the agency, and led the team. Developed and implemented social media strategies for paid and organic channels aiming to increase brand awareness and customer engagement. Led day-to-day running of accounts, including all paid and organic social campaigns, managing social playbooks, content calendars, producing and publishing content.

Creative and Strategy Associate at Starcrest Communications

October 31, 2022 - July 18, 2025

Created, developed, and executed PR marketing plans for company clients including online and offline campaigns. Stayed up-to-date with the latest social media trends and adapted content and posting strategies to maximize engagement. Managed delivery of projects according to plan and developed monthly trend reports accordingly. Monitored social media KPIs, managed the brand’s account, and sought new ways to increase engagement through creative content. Analyzed short-term to long-term brand social media needs and offered quarterly performance reports, suggesting necessary changes. Wrote copy for marketing and communication for social media posts.