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I’m a Singapore-based content producer and journalist who loves turning research and interviews into compelling, human stories for digital audiences. From profiling emerging voices and preserving heritage art forms to reporting across culture, technology, business, and current affairs, I focus on making stories feel native to mobile-first platforms while staying editorially sharp. I’ve developed and produced short-form video packages that perform—using audience insights, trend research, and story packaging to guide scripting and production decisions. Along the way, I’ve also supported brand storytelling through PR work and cross-platform digital production, and I bring a collaborative, research-led approach to every stage from pitch to final cut.…I’m a Singapore-based content producer and journalist who loves turning research and interviews into compelling, human stories for digital audiences. From profiling emerging voices and preserving heritage art forms to reporting across culture, technology, business, and current affairs, I focus on making stories feel native to mobile-first platforms while staying editorially sharp. I’ve developed and produced short-form video packages that perform—using audience insights, trend research, and story packaging to guide scripting and production decisions. Along the way, I’ve also supported brand storytelling through PR work and cross-platform digital production, and I bring a collaborative, research-led approach to every stage from pitch to final cut.

Amber Tay

Content Producer, Copywriter, Writer, +1

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I’m a Singapore-based content producer and journalist who loves turning research and interviews into compelling, human stories for digital audiences. From profiling emerging voices and preserving heritage art forms to reporting across culture, technology, business, and current affairs, I focus on making stories feel native to mobile-first platforms while staying editorially sharp. I’ve developed and produced short-form video packages that perform—using audience insights, trend research, and story packaging to guide scripting and production decisions. Along the way, I’ve also supported brand storytelling through PR work and cross-platform digital production, and I bring a collaborative, research-led approach to every stage from pitch to final cut.…I’m a Singapore-based content producer and journalist who loves turning research and interviews into compelling, human stories for digital audiences. From profiling emerging voices and preserving heritage art forms to reporting across culture, technology, business, and current affairs, I focus on making stories feel native to mobile-first platforms while staying editorially sharp. I’ve developed and produced short-form video packages that perform—using audience insights, trend research, and story packaging to guide scripting and production decisions. Along the way, I’ve also supported brand storytelling through PR work and cross-platform digital production, and I bring a collaborative, research-led approach to every stage from pitch to final cut.

Available to hire

I’m a Singapore-based content producer and journalist who loves turning research and interviews into compelling, human stories for digital audiences. From profiling emerging voices and preserving heritage art forms to reporting across culture, technology, business, and current affairs, I focus on making stories feel native to mobile-first platforms while staying editorially sharp.

I’ve developed and produced short-form video packages that perform—using audience insights, trend research, and story packaging to guide scripting and production decisions. Along the way, I’ve also supported brand storytelling through PR work and cross-platform digital production, and I bring a collaborative, research-led approach to every stage from pitch to final cut.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Producer, Researcher (On The Red Dot) at CNA

June 1, 2026 - Present

Produce an episode profiling young Singaporeans preserving traditional, heritage, and lesser-known art forms. Conduct research and develop human-interest stories from early leads through interviews, scripting, and production. Synthesize research into editorial insights that shape story development and production decisions, and collaborate with producers and stakeholders to carry stories from research to final output.

Journalist/Content Producer (Social Media) at Mothership

November 1, 2023 - January 1, 2026

Reported and wrote digital stories spanning human interest, current affairs, business, technology, and culture. Identified newsworthy angles and packaged stories for mobile-first platforms, generating 2M+ views in three months. Scripted and produced short-form videos, with individual pieces reaching up to 60M views. Created social-first visuals and editorial packages supporting growth beyond 1M followers, adapting storytelling across articles, video, social copy, and visuals using audience trends and performance insights.

Public Relations Intern at Golin

May 1, 2022 - August 1, 2022

Conducted competitor research and media analysis for multinational brands, including Disney+, Unilever, and Uniqlo, to inform campaign positioning and messaging. Pitched content ideas for social and integrated campaigns tailored to local lifestyle audiences. Supported influencer coordination and media outreach, contributing to brand partnerships and campaign execution, and assisted in crafting brand-aligned narratives across digital platforms and live events.

Digital Content Intern (Creative Lab) at Mediacorp

January 1, 2022 - May 1, 2022

Edited promotional video content for TV series, podcasts, and radio using Adobe Premiere Pro and Photoshop. Storyboarded and scripted branded content for cross-platform digital distribution. Assisted in content shoots and supported end-to-end production for broadcast and online platforms.