Hi, I’m Asaf Meisels, a software engineer and web developer based in the Los Angeles area. I specialize in building high-performing Shopify and WordPress sites with strong HTML, CSS, JavaScript, PHP, and SQL skills, along with solid database design. I enjoy turning complex requirements into clean, responsive user experiences and collaborating with designers and marketing teams to deliver on brand and conversion goals. Over the years I’ve led Shopify theme development, integrated third-party apps and APIs, and helped clients optimize site speed, SEO structure, and mobile performance. I’m a proactive problem-solver who thrives in fast-paced environments, values clear communication, and am committed to ongoing learning and code quality.

Asaf Meisels

Hi, I’m Asaf Meisels, a software engineer and web developer based in the Los Angeles area. I specialize in building high-performing Shopify and WordPress sites with strong HTML, CSS, JavaScript, PHP, and SQL skills, along with solid database design. I enjoy turning complex requirements into clean, responsive user experiences and collaborating with designers and marketing teams to deliver on brand and conversion goals. Over the years I’ve led Shopify theme development, integrated third-party apps and APIs, and helped clients optimize site speed, SEO structure, and mobile performance. I’m a proactive problem-solver who thrives in fast-paced environments, values clear communication, and am committed to ongoing learning and code quality.

Available to hire

Hi, I’m Asaf Meisels, a software engineer and web developer based in the Los Angeles area. I specialize in building high-performing Shopify and WordPress sites with strong HTML, CSS, JavaScript, PHP, and SQL skills, along with solid database design. I enjoy turning complex requirements into clean, responsive user experiences and collaborating with designers and marketing teams to deliver on brand and conversion goals.

Over the years I’ve led Shopify theme development, integrated third-party apps and APIs, and helped clients optimize site speed, SEO structure, and mobile performance. I’m a proactive problem-solver who thrives in fast-paced environments, values clear communication, and am committed to ongoing learning and code quality.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

Shopify Developer at The Starters
January 1, 2025 - Present
Developed and customized Shopify themes using Liquid, HTML, CSS, and JavaScript to deliver high-performing, user-friendly e-commerce experiences. Built custom sections, templates, and reusable components aligned with brand and conversion goals, integrated third-party apps and APIs to enhance functionality, and optimized site speed, SEO structure, and mobile responsiveness. Collaborated closely with designers and marketing teams to implement new features and campaign assets, while troubleshooting technical issues and managing deployments to ensure a seamless and reliable online shopping experience.
Frontend Web Developer at GemFind Digital Solutions
January 1, 2021 - January 1, 2024
Created responsive Shopify and WordPress websites for jewelry store clients, collaborating with design and marketing teams. Managed pre- and post-launch tasks including blog migrations, setting up newsletter campaigns, connecting with a custom app to contact vendors and sync products, and integrating Google Analytics and vendor widgets (e.g., Rolex).
Frontend Web Developer at Cadence Labs
January 1, 2018 - January 1, 2020
Created new eCommerce websites from scratch and edited existing ones, primarily using Shopify and Magento, with some WordPress sites. Worked in a small team to provide full-stack web development services to clients, collaborating with designers and strategists to deliver polished eCommerce solutions.
Shopify Expert at REVO Designs
February 1, 2016 - January 1, 2017
Led design and project management for dozens of client projects as part of one of the top Shopify Expert teams. Responsibilities included client communications, design and development of websites, custom HTML/CSS/JavaScript, and asset creation using Photoshop/Illustrator. Delivered sites from client mockups, ensuring a modern, brand-consistent design.
Software Engineer/Website Developer at CRS Consulting
February 1, 2015 - August 1, 2015
Worked on multiple websites connected to SAP Business Management Software, enabling customers to place and edit orders. Fixed bugs, added features requested by customers, cleaned up GUI, and implemented integrations to improve usability and workflow.
Senior Software Engineer/Web Developer at Integrate It Media Group
August 1, 2013 - August 1, 2014
Built and maintained WordPress, Magento, Joomla, and other CMS-based websites; managed blog content; assisted with Facebook contests and related integrations.
Software Engineer at Dynamic Sciences International, Inc
November 1, 2009 - August 1, 2013
Debugged and improved Windows programs in C++ and C# used on EMI receivers for frequency measurements; led a programming team and ensured network reliability and office IT readiness.

Education

Bachelor of Science (BS), Computer Science at Cal Poly San Luis Obispo
January 1, 2003 - January 1, 2009

Qualifications

Shopify Expert
February 1, 2016 - January 1, 2017

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment