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I'm an Account Manager with experience improving customer journeys, coordinating multi-channel marketing and supporting growth across digital, CRM, organic and paid activity. I'm organised, people-focused and confident working across multiple brands at once. I enjoy understanding how users move through journeys, spotting friction points and helping creative, paid and technical teams make meaningful improvements. I bring calm problem-solving, clear communication and strong ownership to every project.…I'm an Account Manager with experience improving customer journeys, coordinating multi-channel marketing and supporting growth across digital, CRM, organic and paid activity. I'm organised, people-focused and confident working across multiple brands at once. I enjoy understanding how users move through journeys, spotting friction points and helping creative, paid and technical teams make meaningful improvements. I bring calm problem-solving, clear communication and strong ownership to every project.

Amelia Metcalfe

Growth Marketer, Marketing Strategist, Marketing Analyst, +2

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I'm an Account Manager with experience improving customer journeys, coordinating multi-channel marketing and supporting growth across digital, CRM, organic and paid activity. I'm organised, people-focused and confident working across multiple brands at once. I enjoy understanding how users move through journeys, spotting friction points and helping creative, paid and technical teams make meaningful improvements. I bring calm problem-solving, clear communication and strong ownership to every project.…I'm an Account Manager with experience improving customer journeys, coordinating multi-channel marketing and supporting growth across digital, CRM, organic and paid activity. I'm organised, people-focused and confident working across multiple brands at once. I enjoy understanding how users move through journeys, spotting friction points and helping creative, paid and technical teams make meaningful improvements. I bring calm problem-solving, clear communication and strong ownership to every project.

Available to hire

I’m an Account Manager with experience improving customer journeys, coordinating multi-channel marketing and supporting growth across digital, CRM, organic and paid activity.

I’m organised, people-focused and confident working across multiple brands at once. I enjoy understanding how users move through journeys, spotting friction points and helping creative, paid and technical teams make meaningful improvements. I bring calm problem-solving, clear communication and strong ownership to every project.

Skills

CRM

Experience Level

CRM

Expert

Language

English

Fluent

Work Experience

Account Manager at Favoured

January 1, 2023 - Present

Manage a mixed portfolio of DTC, wellness, lifestyle and tech brands across CRM, organic, creative and paid media workstreams. Collaborate with performance marketers, designers and developers to support continuous improvements across customer journeys and overall marketing activity. Review landing pages, funnels and onboarding flows to identify blockers and areas for optimisation. Support A/B test planning by shaping ideas, reviewing results and sharing insights with teams. Oversee CRM journeys within Klaviyo, Customer.io and CleverTap, ensuring messaging consistency and improving engagement. Brief designers and content creators on assets needed for testing and campaign delivery. Coordinate multi-team workflows, maintain clear communication and manage expectations with stakeholders. Provide structured reporting and insights for weekly client calls.