I am a multidisciplinary designer, illustrator, and creative director with 7+ years of experience creating brand identities, illustration systems, and visual storytelling for consumer brands, publishers, and creative businesses. Founder of Cleo Creative Co., I lead a practice spanning brand, packaging, editorial, and children's book illustration. Based in New Orleans, I collaborate with beauty, wellness, fashion, education, and lifestyle brands; I lead end-to-end creative projects, art direction for photo and video shoots, and develop illustration-led visual systems for brands and editorial platforms. I also provide outsourced design support for agencies and in-house teams, integrating into existing workflows.

Amelie Gelpi Lyles

I am a multidisciplinary designer, illustrator, and creative director with 7+ years of experience creating brand identities, illustration systems, and visual storytelling for consumer brands, publishers, and creative businesses. Founder of Cleo Creative Co., I lead a practice spanning brand, packaging, editorial, and children's book illustration. Based in New Orleans, I collaborate with beauty, wellness, fashion, education, and lifestyle brands; I lead end-to-end creative projects, art direction for photo and video shoots, and develop illustration-led visual systems for brands and editorial platforms. I also provide outsourced design support for agencies and in-house teams, integrating into existing workflows.

Available to hire

I am a multidisciplinary designer, illustrator, and creative director with 7+ years of experience creating brand identities, illustration systems, and visual storytelling for consumer brands, publishers, and creative businesses. Founder of Cleo Creative Co., I lead a practice spanning brand, packaging, editorial, and children’s book illustration.

Based in New Orleans, I collaborate with beauty, wellness, fashion, education, and lifestyle brands; I lead end-to-end creative projects, art direction for photo and video shoots, and develop illustration-led visual systems for brands and editorial platforms. I also provide outsourced design support for agencies and in-house teams, integrating into existing workflows.

See more

Language

English
Fluent

Work Experience

Founder & Creative Director at Cleo Creative Co.
January 1, 2020 - Present
Founded and lead a multidisciplinary creative studio delivering brand identity, illustration, packaging, and creative direction for clients across beauty, wellness, fashion, education, and lifestyle. Lead end-to-end creative for brand identities, illustration systems, packaging, merchandise websites, and campaigns. Art direct photo and video shoots, manage client relationships, proposals, timelines, pricing, and project delivery.
Designer/Illustrator at Freelance
January 1, 2014 - Present
Create custom and commissioned illustrations, portraits, and artwork. Work across digital and traditional media including watercolor, acrylic, pencil, and ink. Provide live fashion illustration for events and brand activations; develop and sell original merchandise.
Graphic Designer at OrthoSynetics
January 1, 2018 - January 1, 2020
Designed brand assets, packaging, motion graphics, web layouts, and print campaigns for a national network of practices. Created custom illustrations and visual systems for large-scale marketing initiatives. Collaborated with clients and internal teams to refine creative direction and execution.

Education

Bachelor of Arts in Mass Communication at Louisiana State University
January 11, 2030 - May 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Consumer Goods, Professional Services, Retail