French-American Senior Product Manager with 7+ years of experience in fashion, beauty, and tech across the US and France. Expert in high- impact digital products, leading cross-functional teams, and designing e-commerce experiences that generate tens of millions in incremental revenue.

Amélie Ocana

French-American Senior Product Manager with 7+ years of experience in fashion, beauty, and tech across the US and France. Expert in high- impact digital products, leading cross-functional teams, and designing e-commerce experiences that generate tens of millions in incremental revenue.

Available to hire

French-American Senior Product Manager with 7+ years of experience in fashion, beauty, and tech across the US and France. Expert in high-
impact digital products, leading cross-functional teams, and designing e-commerce experiences that generate tens of millions in incremental
revenue.

See more

Language

French
Fluent
English
Fluent

Work Experience

Senior Product Manager at Christian Dior
September 1, 2025 - November 3, 2025
Lead and mentor a team of Product Owners; strengthen skills and alignment to ensure a strong roadmap delivery. Launched an omnichannel Gift Card program in partnership with CRM, Digital & Marketing teams (new loyalty and acquisition lever).
Senior Product Manager - Freelance at Christian Dior
September 1, 2025 - Present
Led the complete redesign of the Dior.com checkout experience and launched an omnichannel Gift Card program with CRM, Digital & Marketing teams, driving a new loyalty and acquisition lever. Collaborated cross-functionally with global teams to align the product vision and ensure scalable ecommerce experiences.
Senior Product Manager at Freelance
September 1, 2025 - Present
Led and mentored a team of Product Owners, strengthening skills and aligning to ensure strong road map delivery. Led the complete redesign of the Dior.com checkout experience, contributing to a +$60M incremental revenue expected in 2026. Launched an omnichannel Gift Card partnership with CRM, Digital & Marketing teams (new loyalty and acquisition lever).
Senior Product Manager - Freelance at Christian Dior
September 1, 2025 - Present
Manage and mentor a team of Product Owners; strengthen skills and align to ensure strong roadmap delivery. Led the redesign of the Dior.com checkout experience (+$60M incremental revenue expected in 2026). Launch an omnichannel Gift Card partnership with CRM, Digital & Marketing teams; orchestrated cross-channel experiences.
Senior Product Manager at Freelance
September 1, 2025 - Present
Manage and mentor a team of Product Owners; lead the complete redesign of Dior.com checkout experience (+$60M incremental revenue expected in 2026); launch Omni-channel Gift Card partnership with CRM, Digital & Marketing teams.
Senior Product Manager - Freelance at Parfums Christian Dior
September 1, 2025 - Present
Lead high-impact development of digital product experiences for Dior's e-commerce channel, including end-to-end redesign of the Dior.com checkout experience (+60M incremental revenue expected in 2026). Oversaw multi-disciplinary teams and aligned product with marketing, CRM and digital partners. Launched omnichannel Gift Card partnership with CRM, digital and marketing teams; new loyalty and acquisition lever.
Senior Product Manager - Freelance at Dior
September 1, 2025 - Present
Led the complete redesign of the Dior.com checkout experience and guided cross-functional teams to deliver a high-impact e-commerce experience. Launched an omni-channel gifting strategy in collaboration with CRM, Digital & Marketing teams; supported a +$60M incremental revenue target for 2026.
Product Manager at Urban Outfitters / Anthropologie / Free People
June 1, 2025 - June 1, 2025
Manage a cross-functional team of 10+ engineers and UX designers on international expansion and customer journey optimization. Developed high-impact Product Details Page features, contributing to a +35% increase in CVR and +$30M in revenue. Championed a Purchase Mindset strategy to tailor the user entry experience across acquisition channels (social, search, etc.), resulting in a +7% CVR lift. Led the re-platform of the Terrain site (Home & Garden), delivering +16% in sales and -7% in bounce rate. Collaborated with cross-functional teams in the US and Europe.
Product Manager at URBN (Urban Outfitters, Anthropologie, Free People)
June 1, 2025 - October 13, 2025
Managed a cross-functional team of 10+ engineers and UX designers on international expansion and customer journey optimization. Developed high-impact features for the Product Details Page, contributing to a +35% increase in VR and +$30M incremental revenue. Championed a Purchase Mindset strategy to tailor user entry experience and led a re-platform of the Terrain site. Collaborated with cross-functional teams in the US and Europe to improve sales performance.
Product Manager at URBN (Urban Outfitters, Anthropologie, Free People)
June 1, 2025 - October 13, 2025
Managed a cross-functional team of 10+ engineers & UX designers on international expansion and customer journey optimization. Developed high-impact features for the Product Details Page, contributing to a +35% increase in CVR and +$30M in revenue. Championed and implemented a Purchase Mindset strategy to tailor the user entry experience to brand sites across acquisition channels (social, search, etc.), resulting in a +7% increase in CVR. Led the re-platform of the Terrain site (home & garden), leading to +16% increase in sales and a -7% reduction in bounce rate. Collaborated with cross-functional teams (Tech, UX, Marketing, SEO) in both the US and Europe.
Product Manager at URBN (Urban Outfitters, Anthropologie, Free People)
June 1, 2025 - October 13, 2025
Led a cross-functional team of 10+ engineers & UX designers on international expansion and customer journey optimization. Developed high-impact features for the Product Details Page, contributing to a +35% increase in CVR and +$30M in revenue. Championed and implemented a Purchase Mindsets strategy to tailor user entry experiences, resulting in a +7% increase in CVR. Led the re-platforming of the Terrain site (home & garden), yielding a +16% increase in sales and a -7% reduction in bounce rate. Collaborated with cross-functional teams (Tech, UX, Marketing, SEO) in the US and Europe.
Product Manager at URBN (Urban Outfitters, Anthropologie, Free People)
June 1, 2025 - October 13, 2025
Manage cross-functional team of 10+ engineers & UX designers on international expansion and customer journey optimization. Drove +35% increase in CVR and +$30M in revenue; led a Terrain site re-platform delivering +16% in sales and -7% in bounce rate; collaborating with U.S. & European teams.
Product Manager at URBN (Urban Outfitters, Anthropologie, Free People)
June 1, 2025 - October 13, 2025
Managed a cross-functional team of 10+ engineers & UX designers for international expansion and customer journey optimization. Developed high-impact features for the Product Details Page, contributing to a +35% increase in VR and +$30M in revenue. Championed a Purchase Mindset strategy to tailor the user entry experience to brand sites across acquisition channels; led re-platform of Terrain site (home & garden), leading to +16% sales and -7% bounce rate. Collaborated with cross-functional teams (Tech, UX, Marketing, SEO) in US and Europe.
Product Manager at URBN (Urban Outfitters, Anthropologie, Free People)
June 1, 2025 - October 13, 2025
Managed a cross-functional team of 10+ engineers & UX designers on international expansion and customer journey optimization. Developed high-impact features for the Product Details Page, contributing to a +35% increase in CVR and +$30M in revenue. Championed and implemented a Purchase Mindsets strategy to tailor the user entry experience to brands sites across acquisition channels (social, search, etc.), resulting in a +7% CVR increase. Led the re-platform of Terrain (home & garden), leading to +16% sales growth and a -7% reduction in bounce rate. Collaborated with cross-functional teams (Tech, UX, Marketing, SEO) in both US and Europe.
Product Manager at URBN (Urban Outfitters, Anthropologie, Free People)
June 1, 2025 - October 13, 2025
Managed a cross-functional team of 10+ engineers & UX designers on international expansion and customer-journey optimization. Developed high-impact Product Details Page features, contributing to a +35% increase in CVR and +$30M in revenue. Championed a Purchase Mindset strategy across acquisition channels; led platform re-platforming (home & garden), resulting in +16% sales and -7% bounce rate.
Product Manager at Next Bite & Mercato
July 1, 2022 - July 1, 2022
Led cross-functional development of growth features (referrals, loyalty, promotions) by aligning product, marketing, and user insights. Built and shared 100+ analytics dashboards; prioritized roadmaps using data, A/B testing, and platform migration impact. Ran live user interviews and launched a company-wide Voice of the Customer program to turn feedback into actionable initiatives.
Product Manager at Next Bite & Mercato (Tech Startups)
July 1, 2022 - October 13, 2025
Led cross-functional development of growth features (referrals, loyalty, promotions) by aligning product, marketing, and user insights. Built and shared 100+ analytics dashboards; prioritized roadmaps using data, A/B testing, and platform migration impact. Conducted live user interviews and launched a company-wide Voice of the Customer program to inform actions.
Product Manager at Next Bite & Mercato (Tech Startups)
July 1, 2022 - October 13, 2025
Led cross-functional development of growth features (referrals, loyalty, promotions) by aligning product, marketing, and user insights. Built and shared 100+ analytics dashboards; prioritized roadmap using data, A/B testing, and platform migration impact. Conducted live user interviews and launched a company-wide Voice of the Customer program to turn feedback into actionable initiatives.
Product Manager at Tech Startups (Next Bite and Mercato)
July 1, 2022 - October 13, 2025
Led cross-functional development of growth features (referrals, loyalty, promotions) by aligning product, marketing, and user insights. Built and shared 100+ analytics dashboards; prioritized roadmap using data, A/B testing, and platform migration impact. Ran live user interviews and launched a company-wide Voice of the Customer program to turn feedback into actionable initiatives.
Product Manager at Tech Startups (Next Bite & Mercato)
July 1, 2022 - October 13, 2025
Led cross-functional development of growth features (referrals, loyalty, promotions) by aligning product, marketing, and user insights; built 100+ analytics dashboards; prioritized roadmaps using data, A/B testing, and platform migration impact; conducted live user interviews and launched a company-wide Voice of the Customer program.
Product Manager at Tech Startups (Next Byte & Mercato)
July 1, 2022 - October 13, 2025
Led cross-functional development of growth features (referrals, loyalty, promotions) by aligning product, marketing, and user insights. Built and shared 100+ analytics dashboards; prioritized road map using data, A/B testing, and platform migration impact. Ran live user interviews and launched a company-wide Voice of the Customer program to turn feedback into actionable initiatives.
Product Manager at Next Byte & Mercato (Tech Startups)
July 1, 2022 - October 13, 2025
Led cross-functional development of growth features (referrals, loyalty, promotions) by aligning product, marketing, and user insights. Built and shared 100+ analytics dashboards; prioritized road maps using data, A/B testing, and platform migrations. Conducted live user interviews and launched a company-wide Voice of the Customer program to turn feedback into actionable initiatives.
Product Manager at Next Bite & Mercato (Tech Startups)
July 1, 2022 - October 13, 2025
Led cross-functional growth features (referrals, loyalty, promotions) by aligning product, marketing, and user insights. Built and shared 100+ analytics dashboards; prioritized roadmaps using data, A/B testing, and platform migration impact. Conducted live user interviews and launched a company-wide Voice of the Customer program.
E-Commerce Director at L'Occitane en Provence
September 1, 2021 - September 1, 2021
Developed and executed the E-commerce strategy for the US and Canada markets. Managed and oversaw E-commerce team of 3 to ensure accurate and timely execution of campaigns and online content. Delivered weekly and monthly insights on website performance to inform P&L strategy and executive reporting. Coordinated with Acquisition, Data, Design, and Tech teams to ensure sales performance.
E-commerce Director at Sézane Provence
September 1, 2021 - October 13, 2025
Developed and executed the ecommerce strategy for Sézane Provence; Managed and led a small ecommerce team to ensure timely campaign launches and online content. Delivered performance insights and coordinated with cross-functional teams to optimize sales.
E-commerce Director at Sézane
September 1, 2021 - October 13, 2025
Developed and executed the US and Canada ecommerce strategy; managed and oversaw an ecommerce team of 3 to ensure accurate and timely campaign execution and online content. Delivered weekly and monthly website performance insights for P&L planning and executive reporting. Coordinated with Acquisition, Data, Design, and Tech teams to sustain sales performance.
E-commerce Director at Sézane Provence
September 1, 2021 - October 13, 2025
Developed and executed the E-commerce strategy for the US and Canada markets. Managed and supervised an E-commerce team of 3 to ensure accurate and timely execution of campaigns and online content. Delivered weekly and monthly insights on website performance to inform P&L strategy and executive reporting. Coordinated with Acquisition, Data, Design, and Tech teams to ensure sales performance.
Director, E-commerce at L'Occitane en Provence
September 1, 2021 - October 13, 2025
Developed and executed the E-commerce strategy for the US and Canada markets. Managed and oversaw E-commerce team of 3 to ensure accurate and timely execution of campaigns and online content. Delivered weekly & monthly insights on website performance to inform P&L strategy and executive reporting. Coordinated with Acquisition, Data, Design, and Tech teams to ensure sales performance.
Director, E-commerce at L'Occitane en Provence
September 1, 2021 - October 13, 2025
Developed and executed the E-commerce strategy for US & Canada; managed an E-commerce team of 3; delivered weekly and monthly insights on site performance to inform P&L strategy; coordinated with Acquisition, Data, Design, and Tech teams to drive sales.
E-Commerce Director at L'Occitane En Provence
September 1, 2021 - October 13, 2025
Developed and executed the e-commerce strategy for the U.S. and Canada markets. Managed and oversaw the E-commerce team to ensure accurate and timely execution of campaigns and online content. Delivered weekly and monthly insights on website performance to inform P&L strategy and executive reporting. Coordinated with Acquisition, Data, Design, and Tech teams to ensure sales performance.
E-commerce Director at L'Occitane en Provence
September 1, 2021 - October 13, 2025
Developed and executed the E-commerce strategy for the US and Canada markets. Managed and oversaw an e-commerce team of 3 to ensure accurate and timely execution of campaigns and online content. Delivered weekly and monthly insights on website performance to inform P&L strategy and executive reporting. Coordinated with Acquisition, Data, Design, and Tech teams to ensure sales performance.
E-Commerce Director at L'Occitane en Provence
September 1, 2021 - October 13, 2025
Developed and executed e-commerce strategy for the US and Canada markets. Managed a cross-functional e-commerce team; delivered weekly and monthly insights on site performance to inform P&L strategy and executive reporting. Coordinated with Acquisition, Data, Design, and Tech to drive performance.
E-Merchandising Manager at L'Occitane En Provence
March 1, 2021 - October 13, 2025
Led the configuration and launches of merchandising initiatives; drove +31% lift in VR and -15% bounce rate through data-driven merchandising, content, and personalization strategy; led A/B testing for website feature sets and personalized insights that improved user experience.
E-Merchandising Manager at L'Occitane en Provence
March 1, 2021 - October 13, 2025
Led North American e-merchandising for websites; drove data-driven placement and visuals to improve CVR and user experience. Achieved a +31% lift in CVR and -15% bounce rate through optimization and A/B testing.
Digital Project Manager at Sézane
August 1, 2020 - August 1, 2020
Coordinated collection launches and drops, generating up to €10M in 2 hours. Led the move to a mobile-first mindset using Photoshop to create a unique and creative mobile interface. Owned product road map and backlog: prioritization, testing, validation, and releases. Led bug resolution with developers and wrote functional specs.
Digital Project Manager at Sézane
August 1, 2020 - October 13, 2025
Coordinated collection launches and drops, generating up to €10M in 2 hours. Led the shift to a mobile-first mentality using Photoshop to create a unique mobile interface. Owned product roadmap and backlog; prioritized testing, validation, and releases. Managed bug resolution with developers and wrote functional specifications.
Digital Project Manager at Sézanne
August 1, 2020 - October 13, 2025
Coordinated collection launches and drops, generating up to 10M € in 2 hours. Led the change to a mobile-first mentality by using Photoshop to create a unique and creative mobile interface. Owned product road map and backlog: prioritization, testing, validation, and releases. Handled bug resolution with developers and wrote functional specifications.
Digital Project Manager at Sézane
August 1, 2020 - October 13, 2025
Coordinated collection launches and drops, generating up to €10M in 2 hours. Led the shift to mobile-first mentality by using Photoshop to create a unique and creative mobile interface. Owned product road map and backlog: prioritization, testing, validation, and releases. Handled bug resolution with developers and wrote functional specifications.
Digital Project Manager at Sézanne
August 1, 2020 - October 13, 2025
Coordinated collection launches and drops, generating up to €10M in 2 hours; led mobile-first mentality shift using Photoshop to create a unique mobile interface; owned product roadmap and backlog; led bug resolution with developers and wrote functional specifications.
Digital Project Manager at Sézane
August 1, 2020 - October 13, 2025
Coordinated collection launches and drops, generating up to €10M in 2 hours. Led a mobile-first mindset by using Photoshop to create a unique and creative mobile interface. Owned product road map and backlog: prioritization, testing, validation, and releases. Handled bug resolution with developers and wrote functional specs.
Digital Project Manager at Sézane
August 1, 2020 - October 13, 2025
Coordinated collection launches and drops, generating up to €10M in 2 hours. Led the shift to a mobile-first mentality by using Photoshop to create a unique and creative mobile interface. Owned product roadmaps and backlog: prioritization, testing, validation, and releases. Resolved bugs with developers and wrote functional specifications.
Digital Project Manager at Sézane
August 1, 2020 - October 13, 2025
Coordinated collection launches and drops, generating up to €10M in 2 hours. Led a mobile-first mindset using Photoshop to create unique and creative mobile interfaces. Owned the product roadmap and backlog; coordinated testing, validation, and releases; managed bug resolution with developers and wrote functional specifications.

Education

Master's in Digital Marketing & Innovation at ESG School of Management
September 1, 2018 - August 1, 2020
Bachelor's in Information & Communication at ESG School of Management
October 1, 2016 - June 1, 2017
Master's in Digital Marketing & Innovation at IESEG School of Management
September 1, 2018 - August 1, 2020
Bachelor's in Information & Communication at Université Panthéon-Assas
October 1, 2016 - June 1, 2017
Master's in Digital Marketing & Innovation at IESEG School of Management
September 1, 2018 - August 1, 2020
Bachelor's in Information & Communication at Université Panthéon-Assas
October 1, 2016 - June 1, 2017
Master's in Digital Marketing & Innovation at IESEG School of Management
September 1, 2018 - August 1, 2020
Bachelor's in Information & Communication at Université Panthéon-Assas
October 1, 2016 - June 1, 2017
Master's in Digital Marketing & Innovation at IESEG School of Management
September 1, 2018 - August 1, 2020
Bachelor's in Information & Communication at Université Panthéon-Assas
October 1, 2016 - June 1, 2017
Master's in Digital Marketing & Innovation at IESEG School of Management
September 1, 2018 - August 1, 2020
Bachelor's in Information & Communications at Université Panthéon-Assas
October 1, 2016 - June 1, 2017
Master's in Digital Marketing & Innovation at Université Panthéon-Assas
September 1, 2018 - August 1, 2020
Bachelor's in Information & Communication at SEG School of Management
October 1, 2016 - June 1, 2017
Master's in Digital Marketing & Innovation at Université Panthéon-Assas
September 1, 2018 - August 1, 2020
Bachelor's in Information & Communication at Université Panthéon-Assas
October 1, 2016 - June 1, 2017

Qualifications

Master's in Digital Marketing & Innovation
September 1, 2018 - August 1, 2020
Bachelor's in Information & Communication
October 1, 2016 - June 1, 2017

Industry Experience

Retail, Software & Internet, Media & Entertainment, Other, Professional Services, Consumer Goods, Education