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Head of Social Media at OKTAGON MMA Germany with 12+ years of experience across agency, in-house and freelance. Built the German social media department from scratch, leading a cross-functional team (graphic design, video, social media) and delivering end-to-end content: strategy, copywriting, design & video briefing, and live event communication from pre-promotion through post-event highlights. Hands-on in multi-channel growth for Instagram, TikTok and YouTube, including driving sales for Germany’s biggest MMA event (60,000 attendees). Freelance digital marketing consultant since 2019 with expertise in social media, influencer marketing, performance marketing (Google Ads) and content creation, including experience in PR, events and editorial publishing.…Head of Social Media at OKTAGON MMA Germany with 12+ years of experience across agency, in-house and freelance. Built the German social media department from scratch, leading a cross-functional team (graphic design, video, social media) and delivering end-to-end content: strategy, copywriting, design & video briefing, and live event communication from pre-promotion through post-event highlights. Hands-on in multi-channel growth for Instagram, TikTok and YouTube, including driving sales for Germany’s biggest MMA event (60,000 attendees). Freelance digital marketing consultant since 2019 with expertise in social media, influencer marketing, performance marketing (Google Ads) and content creation, including experience in PR, events and editorial publishing.

Amelie Sophie Kornath

Social Media Manager, Digital Marketer, Content Producer, +2

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Head of Social Media at OKTAGON MMA Germany with 12+ years of experience across agency, in-house and freelance. Built the German social media department from scratch, leading a cross-functional team (graphic design, video, social media) and delivering end-to-end content: strategy, copywriting, design & video briefing, and live event communication from pre-promotion through post-event highlights. Hands-on in multi-channel growth for Instagram, TikTok and YouTube, including driving sales for Germany’s biggest MMA event (60,000 attendees). Freelance digital marketing consultant since 2019 with expertise in social media, influencer marketing, performance marketing (Google Ads) and content creation, including experience in PR, events and editorial publishing.…Head of Social Media at OKTAGON MMA Germany with 12+ years of experience across agency, in-house and freelance. Built the German social media department from scratch, leading a cross-functional team (graphic design, video, social media) and delivering end-to-end content: strategy, copywriting, design & video briefing, and live event communication from pre-promotion through post-event highlights. Hands-on in multi-channel growth for Instagram, TikTok and YouTube, including driving sales for Germany’s biggest MMA event (60,000 attendees). Freelance digital marketing consultant since 2019 with expertise in social media, influencer marketing, performance marketing (Google Ads) and content creation, including experience in PR, events and editorial publishing.

Available to hire

Head of Social Media at OKTAGON MMA Germany with 12+ years of experience across agency, in-house and freelance. Built the German social media department from scratch, leading a cross-functional team (graphic design, video, social media) and delivering end-to-end content: strategy, copywriting, design & video briefing, and live event communication from pre-promotion through post-event highlights.

Hands-on in multi-channel growth for Instagram, TikTok and YouTube, including driving sales for Germany’s biggest MMA event (60,000 attendees). Freelance digital marketing consultant since 2019 with expertise in social media, influencer marketing, performance marketing (Google Ads) and content creation, including experience in PR, events and editorial publishing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

Work Experience

Head of Social Media at OKTAGON MMA Germany

January 1, 2023 - Present

Built the German social media department from scratch and developed workflows, processes and content structures for the German market in a cross-functional setup (graphic design, video, social media). Hands-on social media management including content strategy, copywriting, and briefings for design & video; end-to-end event communication covering pre-promotion, live coverage, and post-event content. Drove multi-channel growth across Instagram (250K followers), TikTok (200K), and YouTube (167K subscribers). Co-responsible for selling out Germany’s biggest MMA event (60,000 attendees; Deutsche Bank Park).

Freelancer & Consultant (Online Marketing)

January 1, 2019 - January 1, 2023

Newsletter marketing and performance marketing (Google Ads). Social media & influencer marketing, content creation, and graphic design.

Marketing Manager, PR & Events at Lucky Shareman

January 1, 2018 - January 1, 2019

Managed all marketing activities including planning, budget control and reporting. PR work: press releases, specialist articles and blog posts, and media cooperation. Maintained and developed social media channels, website and blog. Organized and executed trade fairs, talks and client events. Performance marketing via Google Ads and social media ads.

Social Media & Influencer Marketing Trainee at Lucky Shareman

January 1, 2017 - Present

Supported campaign management for influencer marketing, including influencer research, outreach and campaign evaluation.

Social Media & Influencer Marketing Manager at Lucky Shareman

January 1, 2017 - January 1, 2018

Full end-to-end management of influencer marketing campaigns from concept through evaluation: influencer research, negotiating with talents and agencies, acquisition of usage rights. Created briefs, posting plans and campaign reporting; direct client management and consulting.