Alexander Gilbert
I am a Growth Marketing leader with 10+ years of experience building and scaling onsite conversion experiences that turn high-intent traffic into engaged customers.
About
I am a Growth Marketing leader with 10+ years of experience building and scaling onsite conversion experiences that turn high-intent traffic into engaged customers. I own end-to-end strategy from roadmap and requirements through launch, measurement, and iteration, and I thrive on experiment-driven optimization (A/B, MVT) and KPI frameworks that translate behavioral signals into personalized experiences that lift conversion and revenue. I partner closely with Engineering, Design, Analytics, and GTM stakeholders to simplify operations and push performance through rapid shipping, learning, and iteration.
I have led cross-functional teams and built scalable web programs that support growth in enterprise environments, including finance and digital platforms. My work emphasizes measurable impact, data-driven decision making, and a relentless focus on improving user experience and business outcomes.
- 12 years' experience
- Joined January 2026
Industry experience
- Financial Services
- Retail
- Consumer Goods
- Professional Services
- Software & Internet
- Media & Entertainment
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Work experience· 6 roles
Directed web strategy and end-to-end acquisition for the Business Line of Credit (BLOC) and Business Checking Account (BCA), delivering 40%+ YoY growth through funnel optimization, onboarding improvements, and scalable web infrastructure enhancements. Led a multi-quarter initiative to optimize intent-to-start and start-to-complete performance, achieving a +1000 bps lift in application start rate and +650 bps conversion rate via UX refinements and structured experimentation. Established measurement frameworks and KPI dashboards (GA4, Tableau, Heap) to guide executive decisions. Built and mentored a high-performing team of 6 and developed cross-channel attribution to improve revenue efficiency across paid search, paid media, email, and direct mail. Drove web operations excellence (instrumentation, tagging standards, tech debt reduction, reliability).
Led end-to-end web strategy for BLOC & BCA, optimizing high-intent funnel stages; delivered +1000 bps lift in application start rate and +650 bps conversion rate through UX improvements and randomized experiments. Built robust measurement and reporting via GA4, Heap, Tableau; established KPI dashboards for executives. Scaled a cross-functional team and collaborated with Product, Engineering, and Design to ensure QA, release readiness, and post-launch performance analyses. Implemented cross-channel attribution to improve data insights and drive efficiency across performance channels.
Partnered with Fortune 500 teams to build experimentation and personalization roadmaps across web, mobile, and OTT. Translated business goals into testable hypotheses, success metrics, and executive-ready insights, enabling accelerated learning and value from experimentation programs.
Education
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