Available to hire
Creative and growth strategist with 3+ years of experience across consumer startups and brand-led businesses. Background in brand strategy, UX, and digital growth, with a strong focus on building structured, scalable, and user-first products and campaigns.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Fluent
German
Beginner
Work Experience
Creative Strategist at Intuition Collective
October 1, 2024 - October 17, 2025Developed brand strategies for 4 clients across hospitality, telecom, logistics, and F&B; achieved ~40-55% growth in social media visibility over 6 months. Enhanced brand tone and content structure for consistent multi-channel messaging. Produced monthly social performance reports with actionable KPI recommendations. Built customer personas and mapped digital journeys to guide messaging and campaigns.
Brand Executive at matter consultancy
February 1, 2024 - October 17, 2025Managed branding and naming projects for Nestlé, Domty Cheese, and AI Bank (now Bank NXT). Delivered 6+ rebranding projects on time by coordinating with cross-functional teams and streamlining feedback loops by 30%. Contributed to brand strategy formulation across F&B, finance, and furniture retail.
Website & Business Development Manager at Bazic.eg
July 1, 2023 - October 17, 2025Managed and enhanced Shopify website, optimizing SEO, product descriptions, and UI. Integrated online payment and installment features, leading to a 25% increase in checkout rate. Executed 10+ brand collaborations and events as well as managing Shopify analytics. Launched email campaigns via Omnisend with 15%+ open rates and reduced operational delays through streamlined processes.
Website and Operations Executive at Bazic.eg
April 1, 2022 - October 17, 2025Developed and maintained Shopify storefront, managed inventory and listings. Handled customer service and logistics operations, reducing order cancellation rates by 20% through supporting inquiries effectively.
Brand Executive at Matter Consultancy
August 1, 2023 - February 29, 2024Managed branding and naming projects for high-profile clients including Nestlé, Domty Cheese, and AI Bank (now Bank NXT); delivered 6+ rebranding projects on time by coordinating with cross-functional teams and streamlining feedback loops by 30%; contributed to brand strategy formulation across multiple sectors including F&B, finance, and furniture retail.
Website & Business Development Manager at Bazic.eg
May 1, 2022 - July 31, 2023Managed and enhanced the company’s Shopify website, optimizing SEO, product descriptions, and UI; integrated online payment and installment features, leading to a 25% increase in checkout rate; executed 10+ brand collaborations and events; managed Shopify analytics; launched email campaigns via Omnisend with 15%+ open rates and reduced operational delays through streamlined processes.
Website and Operations Executive at Bazic.eg
November 1, 2021 - April 30, 2022Developed and maintained Shopify storefront, managed inventory and listings; handled customer service and logistics operations, reducing order cancellation rates by 20% through supporting inquiries effectively.
Education
Master of Science at Hochschule Magdeburg - Stendal, Germany
October 1, 2024 - October 17, 2025Bachelor of Science in Management at German University in Cairo, Egypt
September 1, 2017 - July 1, 2021Master of Science in Entrepreneurship and Innovation Management at Hochschule Magdeburg - Stendal, Germany
October 1, 2024 - January 16, 2026Bachelor of Science in Management at German University in Cairo, Egypt
September 1, 2017 - July 1, 2021Qualifications
Best Startup Pitch Award (CMTB 2025)
January 11, 2030 - October 17, 2025STIBET Scholarship Award for Academic Excellence
January 11, 2030 - October 17, 2025McKinsey Forward Program
January 1, 2024 - October 17, 2025Bright Network IEUK 2023 – Business, Operations & Marketing
January 1, 2023 - October 17, 2025Forbes Middle East Training Program
January 1, 2021 - October 17, 2025Best Startup Pitch Award (CMTB 2025)
January 1, 2025 - January 16, 2026STIBE T Scholarship Award for Academic Excellence (2025)
January 1, 2025 - January 16, 2026McKinsey Forward Program
January 1, 2024 - January 16, 2026Bright Network IEUK 2023 – Business, Operations & Marketing (2023)
January 1, 2023 - January 16, 2026Forbes Middle East Training Program (2021)
January 1, 2021 - January 16, 2026Industry Experience
Travel & Hospitality, Telecommunications, Transportation & Logistics, Consumer Goods, Financial Services, Retail, Professional Services, Media & Entertainment
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