Amir Afzal Khan

Led end-to-end performance marketing strategy across SEO, PPC, paid media, lead generation, social media, email marketing, and website development. Managed and mentored cross-functional teams to achieve campaign KPIs (CPC, CPL, CTR, CPA, CAC, ROAS), delivering measurable ROI. Developed data-driven strategies to optimize CVR, reduce CPA, and improve Lifetime Value (LTV) through continuous A/B testing, funnel optimization, and audience segmentation. Oversaw campaign budgets, dashboards, attribution modeling, and reporting, aligning digital spend with business goals to maximize ROAS and MER.

Executed high-performance media buying campaigns across Google Ads, Meta Ads, and programmatic networks, managing $2M+ in cumulative ad spend with strong control over CPC, CPM, CTR, and ROAS metrics. Specialized in audience segmentation, bid strategy optimization, and budget allocation to achieve optimal CPA and CAC results across acquisition funnels. Built and scaled retargeting and lookalike campaigns, improving conversion rates and driving measurable gains in customer lifetime value. Utilized A/B testing and data-driven optimizations with dashboards and performance metrics. Collaborated closely with creative, analytics, and client success teams to ensure full-funnel consistency, campaign transparency, and ROI accountability.

Directed and coordinated digital marketing strategies across SEO, paid media, social media, email, and web development. Managed and led cross-departmental teams, ensuring collaboration and alignment toward achieving company goals. Oversaw campaign planning, execution, and optimization to drive lead generation, brand visibility, and revenue growth. Implemented performance tracking systems and guided teams with data-driven insights to enhance efficiency and ROI.