I am Amir Afzal Khan, a results-driven Senior Marketing Manager with 8+ years of experience driving growth through SEO, lead generation, paid media, Google and Meta Ads, social media marketing, email campaigns, and website development. I have a proven track record of developing and executing high-impact digital strategies, managing cross-functional teams, and delivering measurable ROI. I excel at optimizing campaigns, guiding teams to meet business objectives, and turning data-driven insights into tangible results.

Amir Afzal Khan

I am Amir Afzal Khan, a results-driven Senior Marketing Manager with 8+ years of experience driving growth through SEO, lead generation, paid media, Google and Meta Ads, social media marketing, email campaigns, and website development. I have a proven track record of developing and executing high-impact digital strategies, managing cross-functional teams, and delivering measurable ROI. I excel at optimizing campaigns, guiding teams to meet business objectives, and turning data-driven insights into tangible results.

Available to hire

I am Amir Afzal Khan, a results-driven Senior Marketing Manager with 8+ years of experience driving growth through SEO, lead generation, paid media, Google and Meta Ads, social media marketing, email campaigns, and website development.

I have a proven track record of developing and executing high-impact digital strategies, managing cross-functional teams, and delivering measurable ROI. I excel at optimizing campaigns, guiding teams to meet business objectives, and turning data-driven insights into tangible results.

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Language

English
Fluent

Work Experience

Senior Digital Marketing Manager at Soos
September 1, 2025 - October 23, 2025
Led end-to-end performance marketing strategy across SEO, PPC, paid media, lead generation, social media, email marketing, and website development. Managed and mentored cross-functional teams to achieve campaign KPIs (CPC, CPL, CTR, CPA, CAC, ROAS), delivering measurable ROI. Developed data-driven strategies to optimize CVR, reduce CPA, and improve Lifetime Value (LTV) through continuous A/B testing, funnel optimization, and audience segmentation. Oversaw campaign budgets, dashboards, attribution modeling, and reporting, aligning digital spend with business goals to maximize ROAS and MER.
Senior Media Buyer at Honor Mobiles
April 1, 2023 - October 23, 2025
Executed high-performance media buying campaigns across Google Ads, Meta Ads, and programmatic networks, managing $2M+ in cumulative ad spend with strong control over CPC, CPM, CTR, and ROAS metrics. Specialized in audience segmentation, bid strategy optimization, and budget allocation to achieve optimal CPA and CAC results across acquisition funnels. Built and scaled retargeting and lookalike campaigns, improving conversion rates and driving measurable gains in customer lifetime value. Utilized A/B testing and data-driven optimizations with dashboards and performance metrics. Collaborated closely with creative, analytics, and client success teams to ensure full-funnel consistency, campaign transparency, and ROI accountability.
Digital Marketing Manager at Touchstone Communications
December 1, 2022 - October 23, 2025
Directed and coordinated digital marketing strategies across SEO, paid media, social media, email, and web development. Managed and led cross-departmental teams, ensuring collaboration and alignment toward achieving company goals. Oversaw campaign planning, execution, and optimization to drive lead generation, brand visibility, and revenue growth. Implemented performance tracking systems and guided teams with data-driven insights to enhance efficiency and ROI.
Digital Marketing Specialist at Intea Solar
February 1, 2020 - October 23, 2025
Executed SEO strategies to rank targeted keywords and improve organic visibility, contributing to consistent lead generation. Planned and optimized paid media campaigns across TikTok, Facebook, Instagram, and Google, achieving strong ROI and business growth. Monitored campaign performance, implemented data-driven optimizations, and reported actionable insights to maximize results.

Education

BA in Marketing at Preston University, Islamabad
January 1, 2013 - January 1, 2017

Qualifications

Google Ads Certified
January 11, 2030 - October 23, 2025
Google Advanced Analytics Certification
January 11, 2030 - October 23, 2025

Industry Experience

Other, Gaming, Professional Services, Software & Internet, Media & Entertainment