Senior Creative Lead at United Digital Media Solutions

Led full production of social-first content across TikTok, Instagram Reels, YouTube Shorts, and LinkedIn including video, photography, graphic design, motion graphics, and written content. Managed end-to-end content lifecycle such as briefing, budgeting, scheduling, directing, editing, and delivery for branded campaigns, e-commerce, and internal communications. Oversaw live-action shoots and post workflows while building SEO-driven content strategies using analytics tools. Mentored cross-functional creative teams and integrated AI tools to enhance ideation and scale production. Collaborated with influencers and creators to align content with platform trends and brand voice.

Creative Producer at United Digital Media Solutions

Produced branded and corporate video content from pre-production through delivery with a focus on digital storytelling and performance outcomes. Collaborated with creative teams to develop social-first content for Instagram, TikTok, and YouTube aligned with platform formats and campaign goals. Contributed to creative concepts and storyboards using trend research and data. Managed production logistics and schedules, supported on-set direction and post-supervision, and monitored trends for content optimization in an agile environment.

Video Director at Digital Dreams Productions

Directed end-to-end video production for commercials, branded films, corporate, and digital campaigns. Defined visual direction collaborating with producers and marketing teams, supervised scripting, storyboarding, live-action shoots, and post-production. Managed multi-camera shoots, talent coordination, freelancers, and editors to deliver high-quality results. Oversaw editing, color grading, and visual effects using industry tools.

Editor at Moozik TV

Edited raw footage into engaging visual stories enhancing pacing and narrative impact. Collaborated with directors and producers, managed multiple post-production workflows, applied advanced editing, color correction, sound design, and motion graphics. Used tools including Premiere Pro, After Effects, Final Cut Pro, and DaVinci Resolve to deliver polished outputs while resolving creative and technical challenges.

Junior Editor at ITN Advertising

Supported senior editors in crafting engaging video content aligned with creative goals. Managed footage, audio, graphics, and animations to streamline post-production. Edited footage ensuring smooth transitions, assisted in motion graphics creation, and applied basic color correction and visual effects using Premiere Pro, After Effects, and Final Cut Pro while developing hands-on skills.

Creative Producer at United Digital Media Solutions

Produced branded and corporate video content across digital platforms, delivering 50–80+ assets per quarter with a focus on performance-driven storytelling. Developed social-first content for Instagram, YouTube, and TikTok, ensuring concepts matched platform behavior and campaign objectives. Contributed to scripts, storyboards, and creative direction using trend insights and audience data to inform narrative and visual decisions. Managed production logistics, crew coordination, schedules, and on-set operations for studio and location shoots, improving daily efficiency and shoot readiness. Supervised post-production workflows (editing, color, motion), ensuring visual consistency and maintaining brand standards across all deliverables. Monitored trends and analytics to refine content performance, supporting ongoing optimization for engagement and retention.

Video Director at Digital Dreams Productions

Directed end-to-end video production for commercials, branded films, and corporate content across the UAE, delivering 100+ projects over four years. Led multi-camera shoots, talent coordination, and on-set crews, improving workflow efficiency and production quality. Oversaw scripting, storyboarding, and post-production to deliver polished, on-brand content for digital and broadcast platforms.

Editor at Moozik TV

Edited TV and digital content across entertainment and branded formats, shaping pacing, narrative flow, and visual storytelling. Collaborated with directors and producers to maintain creative vision and ensure brand consistency across all deliverables. Managed post-production workflows, ensuring organized assets and timely delivery of high-quality content.