Amit Singh Rawat

Led Snitch’s creative transformation during rapid growth, building a bold, unified design language across digital, print, packaging, and app experiences. Directed and mentored the graphic/visual, video, image editing, content and motion design team, delivering high-impact campaigns and shaping strategy for e-commerce, digital, print social, and performance creatives. Partnered with product and UX teams to enhance the shopping journey and drive conversions, while spearheading key initiatives including the Snitch 2.0 app revamp, Worth the Wait (wishlist/early access), Snitch X loyalty program, Snitch Squad creator program, and Snitch Verse event identity.

Led a team of designers to scale John Jacobs creative output across digital, retail, and product channels. Drove brand evolution through bold storytelling and design systems aligned with modern consumer expectations. Directed visual strategy across campaigns, website, and in-store displays ensuring a unified, high-impact brand presence. Managed and mentored a cross-functional team of designers, elevating creative quality and delivery efficiency. Translated creative concepts into prototypes for faster execution and launch cycles. Collaborated closely with product, performance marketing, and retail teams to align design with business goals. Executed creative for new collection launches, influencer campaigns, and digital brand activations that improved brand engagement.

Managed creative execution across a diverse portfolio of global luxury brands under RBL, including Armani, Jimmy Choo, Salvatore Ferragamo, Coach, Hugo Boss, Michael Kors, Armani, and others. Led the visual design of marketing assets across print, digital, social, and in-store touchpoints. Created seasonal and evergreen campaigns that adhered to global brand guidelines while adapting for Indian retail. Coordinated with brand managers, stylists, and retail teams to deliver impactful creative. Designed a wide array of content including newsletters, advertisements, invites, packaging, and large-format print. HTML/CSS integration for emailers and microsites.