Graphic Designer | Bringing Ideas to Life Through Visuals Transforming concepts into compelling designs that resonate. With expertise in branding, print, and digital media, I craft visuals that capture attention and drive results. Let's create something impactful together.

Ammara Arif

Graphic Designer | Bringing Ideas to Life Through Visuals Transforming concepts into compelling designs that resonate. With expertise in branding, print, and digital media, I craft visuals that capture attention and drive results. Let's create something impactful together.

Available to hire

Graphic Designer | Bringing Ideas to Life Through Visuals

Transforming concepts into compelling designs that resonate. With expertise in branding, print, and digital media, I craft visuals that capture attention and drive results. Let’s create something impactful together.

See more

Language

English
Fluent

Work Experience

Mid-Weight Designer at Pepricon
September 25, 2022 - July 20, 2023
-Designed and developed comprehensive visual identities and branding assets for diverse clients, ensuring alignment with their marketing goals. -Created visually compelling marketing materials, including graphics for websites, social media, and advertisements, ensuring brand consistency and strong visual recall. -Produced high-quality graphic elements and visual designs for various digital and print platforms, demonstrating a strong understanding of aesthetic principles. -Collaborated closely with clients and cross-functional teams (e.g., content creation, marketing) to translate their visions into effective visual solutions. -Managed multiple design projects efficiently, consistently meeting deadlines and maintaining organized files and documentation. -Stayed updated with industry trends and best practices in graphic design to ensure innovative solutions.

Education

Bachelor of Fine Arts in Graphic Design at Punjab University, Lahore
January 5, 2020 - December 28, 2023

Qualifications

Adobe Certified Associate Illustrator
April 26, 2024 - May 17, 2025

Industry Experience

Computers & Electronics, Agriculture & Mining, Healthcare, Non-Profit Organization, Real Estate & Construction, Travel & Hospitality, Energy & Utilities, Consumer Goods
    uniE621 A Brand Identity built on youth and flavor.
    Diblo isn’t just another flavored drink—it’s a bold movement bottled in color. In a market full of overhyped energy drinks and soulless sodas, Diblo dares to be different. Built for skaters, dreamers, and creators, it’s a lifestyle brand disguised as a drink — a can that celebrates freedom, flavor, and individuality. ​ Diblo’s mission? To spark joy with every sip, blending nostalgic vibes with modern street culture. From its soft pastel aesthetic to its fruit-forward attitude, Diblo isn’t about following trends — it’s about owning your lane. Each can is a canvas, and every flavor is a statement. The challenge was to create a brand that doesn't just look cool on a shelf but feels like a part of your lifestyle — energetic, youthful, effortless. Diblo isn’t just refreshing — it’s designed to be remembered, not just consumed. More than a mascot — a vibe in motion To bring the Diblo brand to life, we needed more than just a logo — we needed a symbol that felt bold, expressive, and unapologetically cool. Meet Flip — the fearless, free-rolling mascot of Diblo. Designed with a graphic, street-style edge, Flip captures the restless spirit of skaters, creators, and late-night wanderers. With his signature cap, chunky headphones, and skateboard always in motion, Flip isn’t just a character — he’s the face of Diblo’s world. His punchy silhouette feels like a sticker pulled straight off a city wall — raw, iconic, and full of energy. Flip doesn’t speak in words, but his movement says it all: stay chill, stay real, stay rolling. In a world of polished perfection, Flip reminds us that rebellion can be refreshing. He’s a nod to the energy of the streets — fast, fleeting, but always memorable. He’s not here to follow. He’s here to lead. Just like Diblo. branding graphicdesigner logo
    uniE621 Designing the logo for Brandzco
    I worked with BRANDZCO to build a complete visual identity for a storytelling platform centered around real entrepreneurs and their brand-building journeys. The founder came to me with a clear mission — to educate and inspire young creators through raw, unscripted interviews — but needed a brand presence that felt as bold and intentional as the stories being told. While many directions could have been taken visually, I saw the opportunity to create something grounded, not trendy: a logo system and color story that visually captured the act of documentation and truth-telling. By anchoring the identity in a bold yellow and a camera lens symbol, we created a brand that now speaks directly to its purpose — and more importantly, to its audience. branding logo graphicdesigner designer
    uniE621 Brand identity for Strikers
    Designing a football brand identity that breaks away from clichés while capturing the raw energy of the game. Typical sports logos often lean on predictable imagery—generic balls, lightning bolts, or aggressive animal mascots—but for STRIKERS, that direction didn’t capture the energy or attitude behind the brand. The goal was to create something bold, modern, and rooted in the fast-paced, competitive spirit of football, without relying on tired sports clichés. The result is a dynamic identity that feels fresh, powerful, and ready for both the pitch and the digital world. A Brand Fueled by Movement, Precision, and Identity The STRIKERS brand needed a visual identity that embodied the agility, focus, and striking impact of football, while standing apart from generic sports visuals. The heron symbol was chosen not just for its sleek form, but for what it represents — speed, accuracy, and calm strength in motion. The logo had to feel bold and modern, yet symbolic enough to serve as a powerful badge across digital platforms, team kits, merchandise, and branded environments. Designed for versatility, it holds its own in both competitive athletic settings and lifestyle-driven fan culture. Beyond function, the identity also reflects a deeper story — a team brand that’s disciplined but fierce, fast but composed — capturing the emotional rhythm of the game itself.

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