Digital Marketing Manager at Legendesk

Managed a monthly budget of $70K$80K to run campaigns for five key in-house brands. Administered Google & Bing Ads campaigns, attaining 350400% ROAS in different sectors via efficient bidding tactics and audience targeting. Performed thorough keyword research, analysed competitors, and executed A/B testing on advertisements and landing pages to enhance performance. Revitalized brand image by aligning with development, social media, and ORM teams, resulting in an uptick in positive online reviews, with 10 reviews per week. Plan, launched, and optimized GMC and Meta Ads campaign for Ecom fitness brand, driving traffic and conversions. Conducted regular accounts audits and prepared post campaign performance reports. Researched market trends and competitor strategies to identify opportunities for scaling campaigns and improving audiences.

Senior Social Media Marketing Executive at Salsoft Technologies

Optimized social media pages for clients and in-house projects, boosting organic growth and engagement by 35% across major platforms like Facebook, Instagram, Twitter, and Pinterest. Designed comprehensive content calendars, ensuring alignment with brand guidelines and marketing goals. Delivered 5 successful marketing campaigns, resulting in a 20% increase in user engagement and acquisition.