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I’m Allison Smith, a Senior Brand Systems & Product Marketing Designer focused on how products show up in the real world—on shelf, online, and across customer touchpoints. I build scalable brand and product systems that connect strategy to execution, translating product features into clear, compelling experiences that drive visibility, consistency, and growth. I work across brand, product, and marketing—developing multi-SKU systems, retail programs, and cross-channel assets that support go-to-market success. I’m known for bridging creative and production, partnering across marketing, engineering, and sales to bring ideas from concept through launch.…I’m Allison Smith, a Senior Brand Systems & Product Marketing Designer focused on how products show up in the real world—on shelf, online, and across customer touchpoints. I build scalable brand and product systems that connect strategy to execution, translating product features into clear, compelling experiences that drive visibility, consistency, and growth. I work across brand, product, and marketing—developing multi-SKU systems, retail programs, and cross-channel assets that support go-to-market success. I’m known for bridging creative and production, partnering across marketing, engineering, and sales to bring ideas from concept through launch.

Allison Smith

Brand Designer, Product Designer, Designer, +2

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I’m Allison Smith, a Senior Brand Systems & Product Marketing Designer focused on how products show up in the real world—on shelf, online, and across customer touchpoints. I build scalable brand and product systems that connect strategy to execution, translating product features into clear, compelling experiences that drive visibility, consistency, and growth. I work across brand, product, and marketing—developing multi-SKU systems, retail programs, and cross-channel assets that support go-to-market success. I’m known for bridging creative and production, partnering across marketing, engineering, and sales to bring ideas from concept through launch.…I’m Allison Smith, a Senior Brand Systems & Product Marketing Designer focused on how products show up in the real world—on shelf, online, and across customer touchpoints. I build scalable brand and product systems that connect strategy to execution, translating product features into clear, compelling experiences that drive visibility, consistency, and growth. I work across brand, product, and marketing—developing multi-SKU systems, retail programs, and cross-channel assets that support go-to-market success. I’m known for bridging creative and production, partnering across marketing, engineering, and sales to bring ideas from concept through launch.

Available to hire

I’m Allison Smith, a Senior Brand Systems & Product Marketing Designer focused on how products show up in the real world—on shelf, online, and across customer touchpoints. I build scalable brand and product systems that connect strategy to execution, translating product features into clear, compelling experiences that drive visibility, consistency, and growth.

I work across brand, product, and marketing—developing multi-SKU systems, retail programs, and cross-channel assets that support go-to-market success. I’m known for bridging creative and production, partnering across marketing, engineering, and sales to bring ideas from concept through launch.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Brand Systems & Product Designer at Thermacell Repellents Inc.

January 1, 2022 - January 1, 2026

Led development of product communication systems across packaging, retail, and eCommerce, supporting 30+ product launches across North America and international markets. Translated product features into clear messaging to improve shelf clarity and retail sell-through. Defined creative direction for retail and display systems, establishing scalable frameworks used across product lines and channels. Supported major retail account growth (including Costco) through product storytelling, packaging systems, and go-to-market materials. Built modular systems and global workflows to ensure consistency across SKUs, regions, and cross-functional teams. Partnered with marketing, regulatory, engineering, and sales to align product strategy with customer-facing execution. Led transition of global assets and systems in-house, improving speed, efficiency, and cross-team collaboration.

Senior Graphic Designer | Digital Illustrator at MasterPieces Inc. – Puzzles & Games

January 1, 2021 - January 1, 2022

Developed licensed product and brand systems for NFL and MLB programs, driving national retail placement at Target. Built scalable visual frameworks across product lines, ensuring consistency across packaging, product graphics, and merchandising. Translated licensed brand guidelines into cohesive, retail-ready product experiences. Improved production workflows and asset consistency across teams.

Senior Graphic Designer | Brand & Product Systems at Waddington North America (Novolex Brand)

January 1, 2015 - January 1, 2020

Led development of product and retail systems across consumer and food-service categories. Designed multi-SKU product programs and seasonal collections for national retail distribution. Created in-store and merchandising systems that aligned brand strategy with physical retail environments. Established visual standards and scalable frameworks to improve consistency across product lines. Collaborated with vendors and internal teams to deliver production-ready solutions aligned with manufacturing requirements.

Creative Director | Brand, Product & Illustration Systems at AmosArt Illustration & Design

January 1, 2000 - January 1, 2022

Led long-term freelance and contract work across consumer brands, licensed merchandise, and editorial clients. Developed brand identity, product graphics, and merchandise systems across toys, games, apparel, and publishing. Directed product development for toy and game lines, including concept, design systems, and production execution. Created licensed graphics for major sports leagues (NFL, NBA, MLB, MLS, NCAA) across multi-SKU retail programs. Managed end-to-end execution across design, production, and manufacturing with domestic and international partners.