Amr Atef Mohammed Farag

Available to hire

Hi, I’m Amr Atef Mohammed Farag. I’m a Digital Growth Strategist with 9+ years of experience running performance marketing campaigns across the GCC, Europe, and the USA.

About

Hi, I’m Amr Atef Mohammed Farag. I’m a Digital Growth Strategist with 9+ years of experience running performance marketing campaigns across the GCC, Europe, and the USA. I’m proficient in Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, SEM, paid social, and programmatic media.

I’ve delivered 25x ROAS through CRO, A/B testing, and full-funnel optimization, and I enjoy leading cross-functional teams to drive measurable growth through data analytics, conversion tracking, and marketing automation. I’m open to relocation and can work on-site, hybrid, or remote.

  • 10 years' experience
  • Joined March 2026

Languages

  • ArabicFluent
  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Retail
  • Healthcare
  • Real Estate & Construction
  • Professional Services
  • Education
  • Non-Profit Organization

More experts in Dubai, United Arab Emirates

Work experience· 16 roles

Senior Performance Marketing Specialist · BinghattiJul 2025 – Present · 1 yr 5 mos

Lead global Google Ads campaigns; driving qualified leads and demand across GCC, MENA, Europe, APAC, and the Americas. Scaled Google Ads Search strategy and account architecture for international growth. Strengthened full-funnel measurement, optimisation, and reporting.

Senior Marketing Executive · Bayut (dubizzle group)Jun 2023 – Jul 2025 · 2 yrs 2 mos

Execute SEM and mobile app campaigns across Google Ads, Bing Ads, and Apple Search Ads. Optimize campaigns continuously to improve CTR, CPA, and ROAS. Run experiments to improve KPI metrics, drive improvements, and generate more leads. Analyze performance data to uncover trends, opportunities, and challenges. Develop growth strategies through data-driven experiments and actionable insights.

Performance Marketing Executive · Bayut (Dubizzle Group)Jun 2023 – Jul 2025 · 2 yrs 2 mos

Execute SEM and mobile app campaigns across Google Ads, Bing Ads, and Apple Search Ads. Optimize campaigns continuously to improve CTR, CPA, and ROAS. Run experiments to improve KPIs, drive improvements, and generate more leads. Analyze performance data to uncover trends, opportunities, and challenges. Measure, report, and evaluate campaign performance to ensure alignment with business goals. Develop growth strategies through data-driven experiments and actionable insights.

Performance Marketing Executive · Bayut & dubizzle GroupJun 2023 – Jul 2025 · 2 yrs 2 mos
Performance Marketing Team Lead · Taager.comOct 2021 – Dec 2022 · 1 yr 3 mos
Performance Marketing Team Leader · Taager.comOct 2021 – Dec 2022 · 1 yr 3 mos
Performance Marketing Specialist · ArabyAds AgencyNov 2019 – Oct 2021 · 2 yrs
Performance Marketing Specialist · IT CAN Tech AgencyMar 2019 – Nov 2019 · 9 mos

Education· 5

Bachelor's degree · Helwan University2012 – 2016
Bachelor's degree · Helwan University, Faculty of Arts2012 – 2016
Bachelor's Degree in Psychology · Helwan University, Faculty of Arts2012 – 2016
Bachelor's degree in Psychology · Helwan University2012 – 2016

Certifications and awards· 61

Google Search Ads and Measurement Certification2024 – 2026
Facebook Certified Media Buying Professional2019 – 2026
Ads Management & Conversion Tracking (Measurement) - TikTok2021 – 2026
Snapchat Advertising Certification2020 – 2026

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