Available to hire
Hi, I’m Amr. I’m a growth-focused digital marketer with 9+ years crafting and scaling global campaigns across GCC, Europe, and the USA. I’m obsessed with turning data into actionable experiments that move metrics, from lead generation to ROAS, while aligning marketing with product and UX to strengthen the whole customer journey.
I bridge marketing and technology by leveraging deep expertise and full-funnel tracking to optimize digital products and user journeys. I’m passionate about tech-driven growth, experimentation, and measurable impact, and I love collaborating across teams to convert ideas into proven growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Advanced
Work Experience
Senior Performance Marketing Specialist at Binghatti
July 1, 2025 - PresentLead global Google Ads campaigns; driving qualified leads and demand across GCC, MENA, Europe, APAC, and the Americas. Scaled Google Ads Search strategy and account architecture for international growth. Strengthened full-funnel measurement, optimisation, and reporting.
Digital Growth Strategist at Benanetwork
January 1, 2018 - PresentManage web app creation, tracking setup, and growth-hacking strategies. Led a team managing performance marketing across various platforms. Enhanced user journeys on clients’ platforms by improving site structure and optimizing funnels. Increased Conversion Rate and ROAS to 25x using CRO strategies for an ecommerce client. Worked across dentistry, real estate, childcare, and more.
Performance Marketing Executive at Bayut & dubizzle Group
June 1, 2023 - July 1, 2025Execute SEM and mobile app campaigns across Google Ads, Bing Ads, and Apple Search Ads. Optimize campaigns continuously to improve key metrics, including CTR, CPA, and ROAS. Execute experiments to enhance KPIs and drive improvements. Analyze performance data to uncover trends and opportunities; develop growth strategies through data-driven experiments.
Performance Marketing Team Leader at Taager.com
October 1, 2021 - December 31, 2022Looking after internal ecommerce stores, tracking implementation, and online ads performance. Identify growth opportunities and optimize for commercial and digital for six categories.
Paid Media Specialist at ITCAN Technology & Digital Marketing
March 1, 2019 - November 1, 2019Managed paid media campaigns across multiple platforms; focused on driving KPIs, optimizing CTR and CPA, and reporting performance.
Social Media Specialist at HotelGate.com
March 1, 2018 - March 1, 2019Managed social media campaigns and content strategies to boost engagement and conversions.
Social Media Specialist at Be Group Agency
April 1, 2017 - January 31, 2018Led social media campaigns and digital marketing initiatives for multiple clients.
Head of Online Services at Maaan Foundation
January 1, 2016 - September 30, 2019Oversaw online services and digital initiatives; contributed to online outreach and service delivery.
Performance Marketing Specialist at ArabyAds Agency
November 1, 2019 - October 1, 2021Looking after Arabyads well-known partners (ecommerce brands) in the GCC area. Managing online ads on various platforms and increasing revenue.
Paid Media Specialist at IT CAN Technology & Digital Marketing
March 1, 2019 - November 1, 2019Manage paid media campaigns across multiple platforms with a focus on performance metrics and optimization.
Head of Online Services at Maan Foundation
January 1, 2016 - September 1, 2019Led online services initiatives and digital outreach for the foundation.
Education
Bachelor's degree at Helwan University
January 1, 2012 - May 1, 2016Bachelor's degree at Helwan University, Faculty of Arts
January 1, 2012 - May 1, 2016Bachelor's Degree in Psychology at Helwan University, Faculty of Arts
January 1, 2012 - May 1, 2016Qualifications
Google Search Ads and Measurement Certification
August 1, 2024 - March 28, 2026Facebook Certified Media Buying Professional
August 1, 2019 - March 28, 2026Ads Management & Conversion Tracking (Measurement) - TikTok
August 1, 2021 - March 28, 2026Snapchat Advertising Certification
April 1, 2020 - March 28, 2026Udacity Data Analysis Challenge
December 1, 2021 - March 28, 2026MB Mindshift Advanced Media Buying Course
July 1, 2021 - March 28, 2026The Complete Google Ads Course
March 1, 2020 - March 28, 2026Udacity Digital Marketing Nanodegree (4 months)
February 1, 2019 - March 28, 2026Illinois University Digital Marketing Specialization (6 months)
April 1, 2018 - March 28, 2026SEO Fundamentals Certification
February 1, 2019 - March 28, 2026Marketing & Brand Management Fundamentals
November 1, 2017 - March 28, 2026Google Ads and Measurement Certification
August 1, 2024 - March 28, 2026Professional Marketing Management Program
June 1, 2023 - March 28, 2026Facebook Certified Media Buying Professional
August 1, 2019 - March 28, 2026Ads Management & Conversion Tracking (Measurement)
August 1, 2021 - March 28, 2026Snapchat Advertising Certified
April 1, 2020 - March 28, 2026Data Analysis Challenge (Udacity)
December 1, 2021 - March 28, 2026Advanced Media Buying Course (MB Mindshift)
July 1, 2021 - March 28, 2026The Complete Google Ads Course
March 1, 2020 - March 28, 2026NanoDegree: Digital Marketing (Udacity)
February 1, 2019 - March 28, 2026Digital Marketing Specialization (University of Illinois)
April 1, 2018 - March 28, 2026SEO Fundamentals Certification (SEMrush)
February 1, 2019 - March 28, 2026Marketing & Brand Management Fundamentals (Career Accelerators)
November 1, 2017 - March 28, 2026Google Search Ads, and Measurement Certification
August 1, 2024 - March 28, 2026Professional Marketing Management Program
June 1, 2023 - March 28, 2026Facebook Certified Media Buying Professional
August 1, 2019 - March 28, 2026Ads Management & Conversion Tracking (Measurement) - TikTok
August 1, 2021 - March 28, 2026Snapchat Advertising Certification
April 1, 2020 - March 28, 2026Data Analysis Challenge (Udacity)
December 1, 2021 - March 28, 2026Advanced Media Buying Course
July 1, 2021 - March 28, 2026The Complete Google Ads Course
March 1, 2020 - March 28, 2026Digital Marketing Nanodegree (Udacity)
February 1, 2019 - March 28, 2026Digital Marketing Specialization (Illinois University)
April 1, 2018 - March 28, 2026SEO Fundamentals Certification (SEMrush)
February 1, 2019 - March 28, 2026Marketing & Brand Management Fundamentals (Career Advisors)
November 1, 2017 - March 28, 2026CX Lab Community Member
January 1, 2021 - March 28, 2026Industry Experience
Media & Entertainment, Software & Internet, Retail, Healthcare, Real Estate & Construction, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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