Hi, I’m Amiri Scrutchin, a passionate creative professional with a background in film, media studies, and visual arts. I’ve developed expertise in directing, animation, and creative marketing, helping teams to enhance productivity and engagement through innovative design and brand strategies. I thrive in collaborative environments where storytelling and visual creativity are key.
With experience managing multidisciplinary teams and spearheading projects from concept to execution, I enjoy creating compelling narratives and visuals that captivate audiences. Whether directing characters or designing motion graphics, I aim to deliver high-quality, impactful work that resonates with clients and users alike.
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Directed character design, collaborating with artists to create 10 distinctive, relatable characters who are visually and thematically aligned with the series’ tone and setting. Led a multidisciplinary team of writers and artists, overseeing all stages of production from initial concept through final execution, reducing revision time by 30% and ensuring 100% of project objectives and deadlines were met. Developed brand strategy that aligned with both the project’s artistic vision and its market positioning, increasing audience engagement 1000% and developing partnerships with 5 production companies.
I was tasked with creating a viral short revolving around “Business Owner Archetypes.” I had a week to create the visual iconography to follow the script as well as craft professional sound design in order to bring the viewer into a believable world. As this was short-form content suited for Instagram Reels and TikTok, attention span is the most important thing to keep in mind. Everything had to change constantly while also not letting the viewer lose themselves in the chaos.
Developed comprehensive storyboards, roughs, line cleanups, and coloring for four complex scenes, enhancing visual consistency and reducing revision time by 50%, thereby accelerating overall project delivery schedules. Implemented innovative asset management techniques that streamlined the production pipeline, resulting in a 15% increase in team productivity and ensuring timely adherence to project milestones.
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