Available to hire
I’m a seasoned Freelancer with a strong focus on Branding and Typography. I bring a unique blend of artistic vision, strategic thinking and technical expertise to every project I undertake.
Over the years, I’ve mastered the intricacies of Branding, Typography, and Social Media Marketing. My design approach is data-driven, drawing insight from your audience to craft content that captivates and converts, often in subtle, impactful ways. I love what I do and bring energy and dedication to every project.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelancer at Juice Creative Studios (Self-Employed)
July 1, 2024 - PresentEnd-to-end design and digital services for a broad range of clients across media, finance, interiors, beauty and retail. Developed tailored creative solutions with a focus on clarity, consistency and brand impact. Led brand identity projects, videos, photoshoots, and social content; produced on-brand outputs that translate audience insights into measurable results.
Head of Brand & Creative at Silverback Gym Wear
January 1, 2024 - July 1, 2024Led and managed a Creative team, providing guidance, mentorship, and performance evaluations. Developed and implemented comprehensive brand strategies aligning with company objectives, including Silverback’s campaign launches. Implemented brand guidelines across channels, directed all creative projects (photoshoots, video productions, graphic design). Ensured high-quality on-brand outputs; led social media strategy growing engagement and followers by over 10%. Monitored paid media performance to maximize ROI and managed the department budget.
Creative Lead at Lifetime Brands Europe
January 1, 2022 - January 1, 2024Managed a team of five designers, setting the creative direction and ensuring high-quality deliverables aligned with brand guidelines. Developed B2B campaigns alongside the Trade Marketing Manager; led packaging design across five brands including KitchenAid, MasterClass, La Caféterie, Natural Elements and Mikasa. Implemented brand guidelines across brands; collaborated with Marketing, Product Development and Sales. Organized location shoots, presented concepts to stakeholders, resolved conflicts, and used data to measure effectiveness. Managed design workflows and QA processes.
Digital Media Manager at The Mis Mile Network
August 1, 2020 - January 1, 2022Produced and maintained brand guidelines; developed creative and engaging social media strategies for paid and organic campaigns. Managed day-to-day handling of B2C/B2B channels (LinkedIn, Facebook, Twitter, Instagram, TikTok); designed original illustrations and infographics; oversaw photography; created assets; coordinated multilingual content with translators.
Digital Designer at Amtrico International
August 1, 2019 - August 1, 2020Generated inspiring content for online and offline marketing channels; produced channel-appropriate materials; organized interviews with Medical Officers and General Practitioners for trade shows; planned and approved trailers for advertising campaigns; engaged Diabetes.co.uk community with marketing materials; produced live-action and animated videos; provided social media content.
Media Production Specialist at The Binding Site
March 1, 2018 - August 1, 2019Produced animated infographics and promotional campaign materials; coordinated video production including camera operation, lighting, audio and editing; ensured brand alignment; produced marketing assets for exhibitions and events; supported on-site photo and image assets.
Creative Designer at Diabetes Digital Media Ltd
April 1, 2017 - March 1, 2018Produced promotional videos for Diabetes.co.uk; researched market trends for video content; organized interviews; produced live-action and animated videos; managed social media assets and brand guidelines; collaborated with marketing to deliver consistent brand messaging.
Freelancer at Juice Creative Studios
July 1, 2024 - PresentDelivered end-to-end design and digital services for clients across media, finance, interiors, beauty and retail; established and implemented brand guidelines; full-cycle website design and development with emphasis on UX and brand alignment; designed reusable social media templates; produced animated explainer videos and edited marketing content; delivered tailored creative assets to meet diverse client objectives and industry standards.
Digital Media Manager at The Mismile Network
August 1, 2020 - January 1, 2022Produced and maintained brand guidelines for 95+ clients; developed creative and engaging social media strategies for paid and organic campaigns; managed day-to-day handling of all B2C/B2B social media channels (LinkedIn, Facebook, Twitter, Instagram, TikTok); created original content including illustrations and graphics; collaborated with marketing agencies; ensured deadlines; supported exhibitions and events with visual assets.
Education
Lean Bronze Certification at Cardiff University
January 1, 2019 - January 1, 2019Fundamentals of Digital Marketing at The Open University
January 1, 2019 - January 1, 2019BA Hons Animation, Interactive Technology, Video Graphics and Special Effects at University of Worcester
January 1, 2014 - January 1, 2017QTS Numeracy at Pearson VUE
January 1, 2013 - January 1, 2013QTS Literacy at Pearson VUE
January 1, 2013 - January 1, 2013A-Levels at Sixth Form College Solihull
January 1, 2011 - January 1, 2013GCSEs at St Peter's RC Secondary School
January 1, 2006 - January 1, 2011Lean Bronze Certification at Pass University of Cardiff
January 1, 2019 - January 1, 2019BA Hons Animation, Interactive Technology, Video Graphics and Special Effects at University of Worcester
January 1, 2014 - January 1, 2017QTS Numeracy at Pearson VUE
January 1, 2013 - January 1, 2013QTS Literacy at Pearson VUE
January 1, 2013 - January 1, 2013A-Level: Film Studies, Media Studies and Religious Education at Solihull Sixth Form College
January 1, 2011 - January 1, 2013GCSEs at St Peter's RC Secondary School
January 1, 2006 - January 1, 2011Qualifications
Lean Bronze Certification
January 1, 2019 - January 1, 2019Fundamentals of Digital Marketing
January 1, 2019 - January 1, 2019QTS Numeracy
January 1, 2013 - January 1, 2013QTS Literacy
January 1, 2013 - January 1, 2013Lean Bronze Certification
January 1, 2019 - February 6, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Education
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