I’m a seasoned editor and writer specialised in creating content that reflects an expert perspective from an approachable angle.
I’m a seasoned editor and writer specialised in creating content that reflects an expert perspective from an approachable angle.
For the past several years I’ve developed online short- and long-form articles, reports, and SEO-friendly blogs for consulting firms, working with subject matter experts to ensure complex data and topics are presented in a clear and provocative way. I’ve also developed and led writing workshops for companies worldwide, drawing upon my airtight knowledge of grammar, structure, and techniques to focus writers on a specific audience, voice, and message.
My work has spanned a wide range of subjects and industries, including cybersecurity and intel, healthcare and pharmaceuticals, sustainability, transportation, marketing and customer relations, business strategy, retail, risk, finance, and food and travel.
I wrote a feature article for music magazine URB, covering the effect of a hurricane on the underground music scene in New Orleans, Louisiana. This involved interviewing artists and DJs, collecting data, and finding a strong storyline that painted a moving picture of the disaster's effects without exploiting their vulnerable situations.
I repeatedly worked with this firm's marketing team to shape rough drafts of their research blogs into digestible, lively pieces that grab and hold the readers' attention. The audience was potential and existing clients interested in knowing how online influence and misinformation spread and the damage they can wreak. As shown in this example, I ensured that each blog's headers and title reflected SEO principles to draw readers looking for analysis of a particular topic. I also restructured points for a logical flow that builds to a practical conclusion, and ensured sufficient "white" space to retain the interest of the fickle online reader.
I edited one to three blogs per month published for a cyber-security firm's website. The author provided a rough draft, which I then enhanced by adjusting the flow, adding metadata-rich SEO-friendly headings, enlivening the language, tailoring the tone to fit the company's voice, and suggesting which key messages to focus on more prominently. The audience was companies interested in improving their cyber-threat intelligence capabilities with the help of this consulting firm. The blog served to draw potential customer interest and showcase knowledge and capabilities of the company, Elemendar.
The brief was to write a report based on the results of a survey on the topic of European healthcare and the retail system, to provide insights into this topic to C-suite leaders in retail and in healthcare. I interviewed subject matter experts and distilled bulk research data into a working draft, which I then refined and delivered on time as a comprehensive, engaging, and provocative report.
Edited short, journalistic daily articles based on social media data insights and produced longer custom reports for clients focused on influence operations and misinformation spread; co-managed production schedules with authors and customer relationship managers; maintained and enforced house style and hosted it via a Google site.
Edited reports, proposals, and marketing materials for a B2B audience; acted as the voice of authority for style in EMEA; created and led writing workshops and individual consultations across multiple offices; also played a lead role in launching customized Word templates.
Copy-edited multiple magazines and daily online articles using a CMS; created headlines and subheads; laid out magazine articles in InDesign.
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