Edited blog for online intel analysis firm

I repeatedly worked with this firm’s marketing team to shape rough drafts of their research blogs into digestible, lively pieces that grab and hold the readers’ attention. The audience was potential and existing clients interested in knowing how online influence and misinformation spread and the damage they can wreak. As shown in this example, I ensured that each blog’s headers and title reflected SEO principles to draw readers looking for analysis of a particular topic. I also restructured points for a logical flow that builds to a practical conclusion, and ensured sufficient “white” space to retain the interest of the fickle online reader.