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I'm Amy Goodwin—a Marketing & Copy Specialist with experience delivering website copy, digital content, and brand communications for small businesses and clients. I'm a first-class English Literature graduate with a strong foundation in writing, editing, and audience-focused communication. I build digital presence from scratch, shaping website strategy and tone of voice, and creating social and email content that engages and converts.…I'm Amy Goodwin—a Marketing & Copy Specialist with experience delivering website copy, digital content, and brand communications for small businesses and clients. I'm a first-class English Literature graduate with a strong foundation in writing, editing, and audience-focused communication. I build digital presence from scratch, shaping website strategy and tone of voice, and creating social and email content that engages and converts.

Amy Goodwin

Copywriter, Content Creator, Digital Marketer, +3

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I'm Amy Goodwin—a Marketing & Copy Specialist with experience delivering website copy, digital content, and brand communications for small businesses and clients. I'm a first-class English Literature graduate with a strong foundation in writing, editing, and audience-focused communication. I build digital presence from scratch, shaping website strategy and tone of voice, and creating social and email content that engages and converts.…I'm Amy Goodwin—a Marketing & Copy Specialist with experience delivering website copy, digital content, and brand communications for small businesses and clients. I'm a first-class English Literature graduate with a strong foundation in writing, editing, and audience-focused communication. I build digital presence from scratch, shaping website strategy and tone of voice, and creating social and email content that engages and converts.

Available to hire

I’m Amy Goodwin—a Marketing & Copy Specialist with experience delivering website copy, digital content, and brand communications for small businesses and clients.

I’m a first-class English Literature graduate with a strong foundation in writing, editing, and audience-focused communication. I build digital presence from scratch, shaping website strategy and tone of voice, and creating social and email content that engages and converts.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Work Experience

Freelance Digital Marketing & Copy Specialist at Wells Senior Ltd

October 1, 2025 - December 31, 2025

Led end-to-end website redevelopment for a Midlands-based project management company, delivering all customer-facing copy; conducted competitor and digital presence audit to inform site structure, tone of voice, and content strategy; wrote clear, brand-aligned website copy to improve navigation, clarity, and user experience; delivered a full website redesign by migrating content from Wordpress to Squarespace and modernising layout ahead of a January 2026 go-live.

Founder & Marketing Lead at Yoga With Amy

August 1, 2025 - Present

Defined brand positioning, target audience, USP, and tone of voice for a new yoga business; built and launched a customer-facing website including booking and payment functionality; created and scheduled social media content and email communications to support audience growth and client retention; designed digital and physical marketing assets using Canva.

Reservations Assistant at Just Go Holidays

September 1, 2022 - February 28, 2023

Handled high-volume customer enquiries and bookings via email and telephone, consistently exceeding sales targets through effective communication and upselling; resolved customer issues empathetically while collaborating with other departments to maintain brand standards.

HR Administrator at National Star College

March 1, 2023 - September 30, 2023

Managed staff onboarding processes, completing checks and liaising with external bodies to ensure compliance; composed HR communications; conducted a company-wide audit of employee records and produced accurate written content for the staff database.

Customer-Facing Roles

January 1, 2022 - December 31, 2025

Hospitality & service roles, 2022–2025. Developed strong written and verbal communication skills through daily interaction with a diverse customer base. Worked efficiently under pressure while maintaining professionalism and clarity.