Brand Is Not A Four-Letter Word is hosted by Amy Jackson—creative director, color nerd, and brand storyteller with a flair for the dramatic. With 20+ years in design and an MFA in brand strategy, Amy unpacks the myths and magic of branding with humor, heart, and just the right amount of drama.

Watch episodes: https://www.youtube.com/@BrandIsNotA4-LetterWord

See select examples of digital storytelling and animation: https://www.twine.net/signin

To see select logo designs visit: https://www.twine.net/signin

RamQuest was a booming software company in the early 90’s, but over twenty years the brand had lost much of its impact. Product lines had expanded without hierarchy, leadership had evolved, and a general melancholy enrobed the brand both internally and throughout the industry.

Outside of the equity discovered in the corporate name, no other element was sacred and all were examined as part of a rebranding exercise. New branding assets, voice, and positioning were developed to help convey the new spirit of the company. The new RamQuest emerged to industry-wide applause.

See more: https://www.twine.net/signin

To keep a weary audience engaged with a complex industry change, I designed the TRID Zombie campaign for the annual RQUG Conference. Title agents had spent months navigating new legislative requirements, so we acknowledged their frustration while making the topic memorable—and even fun.

The campaign centered on a plush “TRID Zombie” hidden around the conference. Attendees “stuck it” with personalized safety pins and redeemed a collectible button, adding to a beloved RQUG tradition. The zombie became a sought-after sighting, sparking laughter, easing stress, and reinforcing key educational sessions.

See the campaign: https://www.twine.net/signin