Strategic social media leader with 6+ years of experience driving brand visibility, engagement, and thought leadership for B2B organizations. Proven ability to translate complex business priorities into compelling, platform-native content that resonates with target audiences. Experienced in managing cross-functional campaigns, executive social presence, and data-informed optimization strategies to improve performance and reach. Passionate about storytelling, brand voice, and creating content that connects with audiences in meaningful ways.

Amy Devening

Strategic social media leader with 6+ years of experience driving brand visibility, engagement, and thought leadership for B2B organizations. Proven ability to translate complex business priorities into compelling, platform-native content that resonates with target audiences. Experienced in managing cross-functional campaigns, executive social presence, and data-informed optimization strategies to improve performance and reach. Passionate about storytelling, brand voice, and creating content that connects with audiences in meaningful ways.

Available to hire

Strategic social media leader with 6+ years of experience driving brand visibility, engagement, and thought leadership for B2B organizations. Proven ability to translate complex business priorities into compelling, platform-native content that resonates with target audiences. Experienced in managing cross-functional campaigns, executive social presence, and data-informed optimization strategies to improve performance and reach. Passionate about storytelling, brand voice, and creating content that connects with audiences in meaningful ways.

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Language

English
Fluent

Work Experience

Digital & Social Media Coordinator
January 1, 2019 - January 1, 2020
Managed daily social media operations across LinkedIn, Facebook, and Instagram, maintaining a consistent and engaging brand presence. Developed and executed a content calendar aligned with business priorities. Led community engagement and partnered with HR and marketing to support recruitment and employer branding initiatives.
Sr. Social Media Specialist at Netsmart Technologies
January 1, 2020 - Present
Executed multi-channel social campaigns to support product launches, brand awareness, and audience growth. Built influencer and partner collaborations to expand reach and engagement. Created video, graphic, and promotional content aligned with campaign goals. Used performance insights to refine strategy and support a partner program generating $340K+ in annual revenue. Directed social media strategy across multiple health care brands, increasing engagement and strengthening online presence. Managed content calendars and campaigns while collaborating with marketing and recruitment teams. Used performance data to refine content strategy and support continued audience growth.
Digital Marketing Specialist at Graham Health Care Group
January 1, 2008 - January 1, 2018
Directed social media strategy across multiple health care brands, increasing engagement and strengthening online presence. Managed content calendars and campaigns while collaborating with marketing and recruitment teams.
Social Media Content Manager at YRC Worldwide, Inc.
January 1, 2020 - January 1, 2020
Executed multi-channel social campaigns to support product launches, brand awareness, and audience growth. Created video, graphic, and promotional content aligned with campaign goals. Used performance insights to refine strategy and support continued audience growth.

Education

Bachelor's degree in Business Management at Hickey College
January 1, 2013 - January 1, 2015
Associate's in Graphic Design at Hickey College
January 1, 2005 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Professional Services