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I'm a results-driven marketing and operations professional with experience across B2B SaaS, e-commerce, and APAC markets. I excel in campaign execution, data-driven optimization, and cross-functional collaboration, and I'm strong in operational workflows, performance analysis, and scaling revenue through structured processes.…

Amyra Dyana Selangor

Marketing Strategist, Digital Marketer, Growth Marketer, +2

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I'm a results-driven marketing and operations professional with experience across B2B SaaS, e-commerce, and APAC markets. I excel in campaign execution, data-driven optimization, and cross-functional collaboration, and I'm strong in operational workflows, performance analysis, and scaling revenue through structured processes.…

Available to hire

I’m a results-driven marketing and operations professional with experience across B2B SaaS, e-commerce, and APAC markets.

I excel in campaign execution, data-driven optimization, and cross-functional collaboration, and I’m strong in operational workflows, performance analysis, and scaling revenue through structured processes.

Skills

CRM

Salesforce

Tableau

Experience Level

CRM

Expert

Language

Work Experience

Marketing & Sales Manager (Self-Employed) at Launex Sdn. Bhd.

January 1, 2025 - Present

Developed and optimized e-commerce marketing assets (product descriptions, banners, short-form videos) for Shopee and TikTok to boost engagement and conversions; managed end-to-end store operations including pricing, promotions, and inventory; acquired new B2B customers via cold calling and in-person meetings.

Partner Manager at Accenture (Pinterest)

November 1, 2023 - November 1, 2024

Scaled and managed 100+ APAC B2B clients, delivering 120%+ revenue target achievement through end-to-end GTM execution; built performance-driven marketing pipelines covering media planning, optimization, and ROI analysis for cross-border expansion; drove adoption of Pinterest’s ad platform through data-backed QBRs and upsell campaigns; used Salesforce CRM and SPIN selling to manage pipeline, forecast revenue, and close high-value SaaS deals.

Marketing Campaign Specialist at Shopee Mobile

August 1, 2021 - March 1, 2023

Executed 8 seasonal campaigns (9.9, 12.12 etc) generating 20% higher GMV for 10+ merchants monthly; planned and executed end-to-end digital campaigns (BD, Design, Social, BI); ensured seamless store operations, pricing, and promotional updates; analyzed campaign performance data and implemented optimizations to improve merchant results.

Marketing Operations at Shopee Mobile

August 1, 2020 - August 1, 2021

Optimized campaign landing pages through A/B testing and UX improvements, increasing conversion rates by 25%; managed backend systems and product listing experiments, improving conversion by 27% via banner and CTA testing; coordinated 15+ concurrent FMCG campaigns, achieving 100% on-time delivery; conducted competitive analysis and market research to inform campaign strategy and positioning; built voucher-specific landing pages that improved redemption rates by 20%.