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I’m Amy Siripunyo, a growth-focused marketing leader with global experience building and scaling brands and products across the U.S., Europe, and beyond. In my recent roles as Head of Marketing at Groover and Director of Local Marketing at Sofar Sounds, I’ve led brand overhauls, set ambitious growth strategies, and expanded multi-channel campaigns that drive user acquisition and revenue. I excel at aligning product, design, and marketing to deliver exceptional user experiences, launching new revenue streams, and expanding into new markets through data-driven, cross-functional collaboration. I’m passionate about mentoring teams, developing scalable processes (OKRs, reporting, and analytics), and turning bold ideas into measurable results.…I’m Amy Siripunyo, a growth-focused marketing leader with global experience building and scaling brands and products across the U.S., Europe, and beyond. In my recent roles as Head of Marketing at Groover and Director of Local Marketing at Sofar Sounds, I’ve led brand overhauls, set ambitious growth strategies, and expanded multi-channel campaigns that drive user acquisition and revenue. I excel at aligning product, design, and marketing to deliver exceptional user experiences, launching new revenue streams, and expanding into new markets through data-driven, cross-functional collaboration. I’m passionate about mentoring teams, developing scalable processes (OKRs, reporting, and analytics), and turning bold ideas into measurable results.

Amy Siripunyo

Growth Marketer, Marketing Strategist, Brand Strategist, +3

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I’m Amy Siripunyo, a growth-focused marketing leader with global experience building and scaling brands and products across the U.S., Europe, and beyond. In my recent roles as Head of Marketing at Groover and Director of Local Marketing at Sofar Sounds, I’ve led brand overhauls, set ambitious growth strategies, and expanded multi-channel campaigns that drive user acquisition and revenue. I excel at aligning product, design, and marketing to deliver exceptional user experiences, launching new revenue streams, and expanding into new markets through data-driven, cross-functional collaboration. I’m passionate about mentoring teams, developing scalable processes (OKRs, reporting, and analytics), and turning bold ideas into measurable results.…I’m Amy Siripunyo, a growth-focused marketing leader with global experience building and scaling brands and products across the U.S., Europe, and beyond. In my recent roles as Head of Marketing at Groover and Director of Local Marketing at Sofar Sounds, I’ve led brand overhauls, set ambitious growth strategies, and expanded multi-channel campaigns that drive user acquisition and revenue. I excel at aligning product, design, and marketing to deliver exceptional user experiences, launching new revenue streams, and expanding into new markets through data-driven, cross-functional collaboration. I’m passionate about mentoring teams, developing scalable processes (OKRs, reporting, and analytics), and turning bold ideas into measurable results.

Available to hire

I’m Amy Siripunyo, a growth-focused marketing leader with global experience building and scaling brands and products across the U.S., Europe, and beyond. In my recent roles as Head of Marketing at Groover and Director of Local Marketing at Sofar Sounds, I’ve led brand overhauls, set ambitious growth strategies, and expanded multi-channel campaigns that drive user acquisition and revenue.

I excel at aligning product, design, and marketing to deliver exceptional user experiences, launching new revenue streams, and expanding into new markets through data-driven, cross-functional collaboration. I’m passionate about mentoring teams, developing scalable processes (OKRs, reporting, and analytics), and turning bold ideas into measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Advanced

French

Advanced

Work Experience

Head of Marketing at Groover

January 1, 2024 - April 1, 2026

Led global marketing strategy, brand development, and user acquisition initiatives for Groover across the U.S., Europe, and international markets. Spearheaded Groover’s full rebrand, defining brand foundations, messaging, and visual identity while collaborating closely with product and design to ensure alignment across product and marketing. Lead a team of 10 employees, scaled multi-channel acquisition strategies across organic, partnerships, CRM, social media, events, and paid marketing, signiﬁcantly improving funnel performance and new user acquisition by 200%. Grew organic marketing into a primary acquisition driver, increasing social media-driven growth by 150% and implementing the company’s ﬁrst organic reporting and analytics framework. Led go-to-market strategies for major product launches, achieving a +74% increase in sales. Developed new revenue-generating channels generating $10K+ in initial revenue and scaling into recurring multi-market partnerships ($11K–$20K+ pe

Director of Local Marketing, North America at Sofar Sounds

August 1, 2022 - January 1, 2024

Led development and execution of new content-to-commerce strategies resulting in an 80% increase in revenue generated from social media channels. Developed strategic partnerships with industry-leading influencers, resulting in 1.4MM impressions, 86K engagements and a 15% impression rate in 3 months across global accounts. Built and optimized a team of 25 marketing contributors resulting in a +70% increase in content volume, +150% impressions, +43% engagements and +50% engagement rates in H1. Created a comprehensive training program resulting in improvement in content quality and brand consistency across all channels. Implemented reporting systems and data analysis to optimize social media campaigns, leading to a cost reduction of 25% per quarter while increasing revenue by 80%.

Regional Director of Operations, Eastern North America at Sofar Sounds

May 1, 2021 - August 1, 2022

Delivered 30% of department’s total annual revenue ($2M) by scaling 7 markets with ~600 events across the East Coast while achieving 80 NPS and 75% sell-through rate. Successfully developed event strategy, new operational processes and streamlined workflows resulting in increased efficiency and reduced operational costs by 70%. Managed operational budgets, headcount planning and financial performance to align with regional growth objectives. Led and mentored a team of 9 full-time and part-time employees responsible for concert operations while fostering a collaborative and mission-driven work culture.

City Director, Seattle at Sofar Sounds

August 1, 2018 - May 1, 2021

Scaled the business by 260% in Seattle, bringing the market to profitability within 3 months. Achieved CM2 of 37% within a year while maintaining an average NPS across ~400 events. Sold and executed local partnerships with a gross margin of 60%, exceeding goals by 30%. Grew social media following by 90% in 6 months. Optimized booking strategies through performance data analysis resulting in a 40% boost in sell-through rate, ultimately achieving an average sell-through rate of 86%. Built an Ambassador network with 70+ team members, retained 80% throughout 3 years.