Amy Zheng

Optimized end-to-end customer journeys across key digital touchpoints, including registration flows, lifecycle email campaigns, and website experiences. Led development of the organization’s design system from the ground up, building scalable components, defining interaction patterns, and establishing documentation guidelines for developer handoff. Drove AI-enabled design innovation by exploring emerging technologies to streamline workflows, accelerate experimentation, and inform design decisions.

UX/UI Designer at Maxwell Design Group

Led UX and visual design across responsive web and dashboard experiences for B2B clients in healthcare, finance, tech, and hospitality. Delivered client-facing presentations and sales collateral supporting business development, executive communications, trade shows, and industry events. Built scalable design systems and reusable component frameworks, producing production-ready handoffs under tight deadlines and across multiple concurrent projects.

Visual Designer at Wunderkind

Led creative direction and design strategy for 100+ e-commerce clients across 20+ global markets (ARR $150K–$3M). Translated client strategies and brand guidelines into performance-driven interactive experiences across email, web, SMS, loyalty, subscription, and lifecycle campaigns. Participated in client calls and onboarding workshops to communicate technical feasibility and design best practices. Collaborated with UX engineering, product integrity, and customer success to meet specifications and performance standards. Proactively assessed and documented internal processes to improve efficiency across interdepartmental communication.