• Managed digital marketing channels for the brand with a dedicated focus on the Portuguese market, aligning activities with overall brand and market objectives. • Updated and maintained website and blog content, ensuring consistency with brand guidelines and local market needs. • Handled CMS management in Umbraco and Magento, coordinating with internal teams to implement content and structural changes. • Coordinated technical releases in close collaboration with the QA team, supporting smooth deployments and issue resolution. • Managed social media editorial calendars for both organic and paid content, ensuring regular, on-brand communication across channels. •Oversaw the execution of social media contests and campaigns, from planning to rollout and coordination with relevant stakeholders. •Coordinated infuencer campaigns, in coordination with the PR agency. •Managed CRM and Loyalty content, including the creation and adaptation of newsletters and loyalty campaign communications. •Led PPC campaign execution and strategy for the Cinesa brand in Spain, aligning paid media activities with broader digital and brand goals.

Digital Marketing Manager (Portugal) at Gift Campaign

March 1, 2020 - November 1, 2021

Led the digital marketing strategy for the Portuguese market, ensuring alignment with brand positioning and business objectives; created SEO-optimized content for the website and corporate blog; managed link-building strategy; set up online advertising and SEM campaigns; managed social media channels (planning, publishing, audience engagement); led PPC campaign execution for the China brand in Spain, aligning paid media activities with broader digital and brand goals.

Content & Social Media Specialist at eDreams Odigeo

December 1, 2016 - February 28, 2020

• Acted as primary intermediary between the company and its online communities, managing interactions and engagement across social networks. • Organised social media campaigns and contests, creating engaging and appealing content tailored to each platform. • Produced and translated high-quality editorial materials (articles, studies, pages, infographics) for eDreams websites and the Portuguese corporate travel blog using WordPress. • Collaborated with the Content Marketing team on campaigns such as surveys and industry trend studies to strengthen brand visibility in social media, SEO and public relations. • Identified web trends and defined relevant keywords using tools such as Google Trends and Google Webmaster Tools to support content and SEO strategies. • Used Facebook Insights and Google Analytics on a daily basis to monitor social engagement and analyse the performance of social media publications. • Led the video marketing strategy during the last months in the role, overseeing content and management of the company’s YouTube channels.