Hi, I’m Ana Rocha. I’m a marketing professional and MSc in Data Science, passionate about digital trends and AI. I’m currently developing an international e-commerce business where I’m responsible for the entire process of creation, artisanal execution, and global commercialization of crochet items and photo cards for collectors, blending creativity with digital strategy and an entrepreneurial vision. My background spans brand management, social media, content creation, influencer campaigns, community management, and event organization. I’m pursuing a Master in Data-Driven Marketing at NOVA IMS and have completed the Experience Upgrade Program in Marketing, with a track record of delivering end-to-end marketing and brand activations for international audiences.

Hi, I’m Ana Rocha. I’m a marketing professional and MSc in Data Science, passionate about digital trends and AI. I’m currently developing an international e-commerce business where I’m responsible for the entire process of creation, artisanal execution, and global commercialization of crochet items and photo cards for collectors, blending creativity with digital strategy and an entrepreneurial vision. My background spans brand management, social media, content creation, influencer campaigns, community management, and event organization. I’m pursuing a Master in Data-Driven Marketing at NOVA IMS and have completed the Experience Upgrade Program in Marketing, with a track record of delivering end-to-end marketing and brand activations for international audiences.

Available to hire

Hi, I’m Ana Rocha. I’m a marketing professional and MSc in Data Science, passionate about digital trends and AI. I’m currently developing an international e-commerce business where I’m responsible for the entire process of creation, artisanal execution, and global commercialization of crochet items and photo cards for collectors, blending creativity with digital strategy and an entrepreneurial vision.

My background spans brand management, social media, content creation, influencer campaigns, community management, and event organization. I’m pursuing a Master in Data-Driven Marketing at NOVA IMS and have completed the Experience Upgrade Program in Marketing, with a track record of delivering end-to-end marketing and brand activations for international audiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Proprietário / Fundador at Loja no Instagram
January 1, 2022 - October 31, 2025
Venda de peças manufaturadas em crochê e photo cards para colecionadores internacionais (Europa, América do Norte, Ásia e Austrália). Gestão de marca, branding e comunicação via Instagram; criação de conteúdo visual e copy para redes sociais; planeamento de campanhas e logística de envio internacional.
Owner / Founder at Loja no Instagram (crochê e photo cards para colecionadores internacionais)
January 1, 2022 - October 31, 2025
Venda de peças manufacturadas em crochê e photo cards para colecionadores internacionais (Europa, América do Norte, Ásia e Austrália). Gestão de marca, branding e comunicação via Instagram. Criação de conteúdo visual e copy para Instagram. Atendimento ao cliente, gestão de encomendas e envio internacional.
Social Media Manager & Campaign Support at Instagram Shop / Personal Brand Management
January 1, 2025 - April 1, 2025
Social media management and reporting; community management and training support; management of influencer campaigns; support for event organization and brand activations for international audiences.

Education

Licenciatura em Marketing at Universidade do Porto - Faculdade de Economia
January 1, 2022 - January 1, 2025
Curso de Inglês at ELC Bristol School / Londres
January 11, 2030 - October 31, 2025
CAE - Cambridge English: Advanced at ELC Bristol School
January 11, 2030 - October 31, 2025
Licenciatura em Economia at Universidade do Porto - Faculdade de Economia
January 11, 2030 - October 31, 2025
EXUP - Experience Upgrade Program (Departamento de Marketing) at ISCAP (Porto) - Department of Marketing
January 11, 2030 - October 31, 2025
Experience Upgrade Program (Marketing Department) at EX UP - Experience Upgrade Program
September 1, 2015 - June 1, 2022
Bachelor's Degree in Economics (3rd-year student) at Universidade do Porto - Faculdade de Economia
September 1, 2022 - June 20, 2025
Master in Data-Driven Marketing, specializing in Data Science for Marketing at NOVA IMS
September 1, 2025 - December 21, 2025

Qualifications

CAE - Cambridge English: Advanced
January 11, 2030 - October 31, 2025
Certificate in Advanced English
January 11, 2030 - October 31, 2025
Certificate in Advanced English (CAE)
January 11, 2030 - December 21, 2025
Intra- and Interpersonal Merit Award
January 11, 2030 - December 21, 2025

Industry Experience

Software & Internet, Retail, Manufacturing, Media & Entertainment, Professional Services, Education, Consumer Goods