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I design for human behavior, not just screens. With a dual background in Psychology and Communication Design, I translate complex strategies into clear, human-centered visual systems that feel intuitive and emotionally resonant. From broadcast environments to digital products, I lead cross-disciplinary teams from concept to delivery, shaping narratives through brand, motion, and UX. I mentor students and teams to grow their skills and craft joyful, purposeful experiences.…I design for human behavior, not just screens. With a dual background in Psychology and Communication Design, I translate complex strategies into clear, human-centered visual systems that feel intuitive and emotionally resonant. From broadcast environments to digital products, I lead cross-disciplinary teams from concept to delivery, shaping narratives through brand, motion, and UX. I mentor students and teams to grow their skills and craft joyful, purposeful experiences.

Ana F. Borges

Creative Director, Brand Strategist, Designer, +2

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I design for human behavior, not just screens. With a dual background in Psychology and Communication Design, I translate complex strategies into clear, human-centered visual systems that feel intuitive and emotionally resonant. From broadcast environments to digital products, I lead cross-disciplinary teams from concept to delivery, shaping narratives through brand, motion, and UX. I mentor students and teams to grow their skills and craft joyful, purposeful experiences.…I design for human behavior, not just screens. With a dual background in Psychology and Communication Design, I translate complex strategies into clear, human-centered visual systems that feel intuitive and emotionally resonant. From broadcast environments to digital products, I lead cross-disciplinary teams from concept to delivery, shaping narratives through brand, motion, and UX. I mentor students and teams to grow their skills and craft joyful, purposeful experiences.

Available to hire

I design for human behavior, not just screens. With a dual background in Psychology and Communication Design, I translate complex strategies into clear, human-centered visual systems that feel intuitive and emotionally resonant.

From broadcast environments to digital products, I lead cross-disciplinary teams from concept to delivery, shaping narratives through brand, motion, and UX. I mentor students and teams to grow their skills and craft joyful, purposeful experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

French

Beginner

Work Experience

Graphic & Motion Designer (Broadcast and Editorial Systems) at RTP — Radio and Television of Portugal

January 1, 2011 - December 31, 2015

Developed graphic identities, motion systems and on-air visuals for national news and journalistic programs in real-time broadcast environments, ensuring clarity, precision, and narrative accuracy under high-pressure live production conditions.

Visual & Motion Designer at Formas do Possível Creative Studio

January 1, 2015 - December 31, 2018

Designed motion graphics, illustrations, and digital interfaces for brand-led projects, translating complex information into clear, engaging experiences and developing animations and UI/UX solutions.

Senior Designer & Creative Consultant at Independent Design Practice

January 1, 2018 - December 31, 2020

Developed brand, motion, and digital design projects for institutional and corporate clients, delivering cohesive visual systems and narratives across platforms in collaboration with multidisciplinary teams.

Co-Founder & Creative Director at Itsanashow Creative Studio

January 1, 2020 - Present

Led the creative direction of brand-led, motion-driven, and experience-oriented design projects; defined narratives and design systems grounded in clarity and coherence for clients across tech, media, and culture.

Guest Lecturer & Mentor at Lisbon School of Design

January 1, 2024 - Present

Mentoring students in Motion Design from concept to final outcome, guiding them through visual storytelling, composition, rhythm, and design decision-making.