Available to hire
Hi, I’m Anaïs Marie Sidney Werner—an ambitious, reliable, and communicative professional with a strong knack for strategic thinking. I thrive under pressure, am adaptable and highly organized, and I enjoy turning creative ideas into polished, effective campaigns.
With a background spanning fashion marketing, PR, press, and creative direction, I’ve led brand storytelling, built press relationships, and steered cross-border collaborations. I’m now focused on blending design, brand identity, and marketing to deliver standout experiences.
Skills
Experience Level
Expert
Language
German
Fluent
French
Fluent
English
Fluent
Work Experience
PR & VIP North America Internship at Paul Smith
February 1, 2025 - April 1, 2025Provided styling guidance for dressings requests; collaborated with stylists, assistants, and media professionals. Ensured proper documentation of store pulls, recordings, and returns. Supported the L.A. Studio Services team in coordinating fittings and local talent collaborations.
Internship Assistant, Press at Chloé
January 1, 2023 - March 1, 2023Planned and executed press activities; arranged press days; managed press shopping, follow-ups and returns; maintained press showroom and magazines; prepared press visuals and credits; coordinated with VIP team.
Digital Project Manager at Media Schneider Inc.
September 1, 2019 - August 1, 2020Planned and implemented digital advertising campaigns across display, video, social, SEA/SEO, and programmatic channels. Generated detailed campaign reports, identified optimization opportunities, negotiated media purchases, and interpreted data from media research and ad servers. Acted as interface between advertising agencies and clients, and supported performance planning tools.
Co-Founder & Creative Director at La La Studios LLC
April 1, 2025 - PresentLeading creative direction, brand identity, and campaign execution across digital platforms. Secured press coverage; developed B2C strategies including email marketing and influencer outreach; oversaw production coordination and cross-border operations; planned and executed fashion shows and press days; created pitches and managed vendor relationships.
Education
Vocational Baccalaureate at Zurich Business School
January 1, 2016 - January 1, 2019Bachelor Fashion Marketing at International Fashion Academy Paris
January 1, 2020 - January 1, 2023Master of Business Administration (MBA) - Management at Berkeley College, NYC
January 1, 2023 - January 1, 2025Marketing & Communications Apprentice at Ringier Inc., Switzerland
August 1, 2016 - July 1, 2019Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services
Skills
Experience Level
Expert
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