Ana Laima Tavares

Available to hire

I am a Senior Marketing Automation Leader with 9+ years of experience driving HubSpot-powered marketing automation and CRM initiatives in international B2B environments.

About

I am a Senior Marketing Automation Leader with 9+ years of experience driving HubSpot-powered marketing automation and CRM initiatives in international B2B environments. I have a proven track record of leading and scaling HubSpot implementations across marketing, sales, and service teams, delivering enterprise-grade automation and CRM solutions. I excel at lifecycle management, funnel optimization, lead scoring, and making data-driven decisions.

I have led stakeholder management and aligned go-to-market teams to improve conversion rates, operational efficiency, and revenue impact. I partner with executive leadership, clients, and delivery teams to drive outcomes, report on team performance and maturity, and build scalable growth engines. I focus on creating SEO-driven content, lifecycle optimization, and cross-functional alignment across brands, products, and revenue teams.

  • 6 years' experience
  • Joined January 2026

Languages

  • PortugueseFluent
  • EnglishFluent
  • Spanish; CastilianAdvanced

Industry experience

  • Professional Services
  • Software & Internet
  • Energy & Utilities
  • Education
  • Manufacturing
  • Media & Entertainment
  • Financial Services
  • Transportation & Logistics

More experts in Lisbon, Portugal

Work experience· 7 roles

Independent Consultant · Independent (Remote & International Roles)Mar 2025 – Present · 1 yr 9 mos

Provided strategic advisory in marketing automation and RevOps; supported operational scalability and CRM optimization initiatives; conducted professional development in leadership and strategic planning; applied data-driven decision making; delivered HubSpot-driven projects including SEO-driven content and lifecycle optimization.

Head of Marketing Automation · THORIT GmbH (HubSpot Diamond Partner)Dec 2023 – Mar 2025 · 1 yr 4 mos

Led the HubSpot strategy for growth, revenue operations, lifecycle marketing, and CRM initiatives; managed a CRM & Marketing Automation team (6–10 consultants); implemented HubSpot Growth Suite with external tool integrations and customized configurations; enabled cross-functional marketing, sales and service processes across international markets; drove measurable improvements in conversion rates and revenue impact.

Head of Marketing Automation · THORIT GmbHDec 2023 – Mar 2025 · 1 yr 4 mos

Led the HubSpot-driven marketing automation strategy across enterprise HubSpot implementations, owning growth initiatives, lifecycle marketing, and pipeline acceleration. Defined Growth Suite integrations with external tools, ensured GDPR/data governance compliance, and drove SEO-driven organic growth and multi-channel automation. Managed go-to-market events and partner programs.

Marketing Automation Manager · THORIT GmbHMay 2023 – Dec 2023 · 8 mos
Marketing & Communications Manager · YouLead AgencyAug 2017 – Mar 2020 · 2 yrs 8 mos
Marketing & Communications Manager · YouLead Agency (HubSpot Platinum Partner)Aug 2017 – Mar 2020 · 2 yrs 8 mos
Copywriter & Community Manager (Intern) · Razão AutomóvelSep 2015 – Mar 2016 · 7 mos

Education

Master's Degree in Marketing · Lisbon School of Economics and Management (ISEG)2016 – 2018
Bachelor's Degree in Communication & Media Studies · University of Lisbon2013 – 2016
Master's Degree in Marketing · Lisbon School of Economics and Management (ISEG), University of Lisbon2016 – 2018
Bachelor's Degree in Communication & Media Studies · University of Lisbon2013 – 2016

Certifications and awards· 7

HubSpot Academy Certifications (10+)2030 – 2026
HubSpot Partner In-Person Training (HubSpot HQ, Dublin)2030 – 2026
Google Ads & Performance Marketing (FLAG Academy)2030 – 2026
Agile Fundamentals (Master Plan)2030 – 2026

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