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I am a Senior Marketing Automation Leader with 9+ years of experience driving HubSpot-powered marketing automation and CRM initiatives in international B2B environments. I have a proven track record of leading and scaling HubSpot implementations across marketing, sales, and service teams, delivering enterprise-grade automation and CRM solutions. I excel at lifecycle management, funnel optimization, lead scoring, and making data-driven decisions. I have led stakeholder management and aligned go-to-market teams to improve conversion rates, operational efficiency, and revenue impact. I partner with executive leadership, clients, and delivery teams to drive outcomes, report on team performance and maturity, and build scalable growth engines. I focus on creating SEO-driven content, lifecycle optimization, and cross-functional alignment across brands, products, and revenue teams.…I am a Senior Marketing Automation Leader with 9+ years of experience driving HubSpot-powered marketing automation and CRM initiatives in international B2B environments. I have a proven track record of leading and scaling HubSpot implementations across marketing, sales, and service teams, delivering enterprise-grade automation and CRM solutions. I excel at lifecycle management, funnel optimization, lead scoring, and making data-driven decisions. I have led stakeholder management and aligned go-to-market teams to improve conversion rates, operational efficiency, and revenue impact. I partner with executive leadership, clients, and delivery teams to drive outcomes, report on team performance and maturity, and build scalable growth engines. I focus on creating SEO-driven content, lifecycle optimization, and cross-functional alignment across brands, products, and revenue teams.

Ana Laima Tavares

Marketing Automation Specialist, Digital Marketer, Brand Strategist, +4

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I am a Senior Marketing Automation Leader with 9+ years of experience driving HubSpot-powered marketing automation and CRM initiatives in international B2B environments. I have a proven track record of leading and scaling HubSpot implementations across marketing, sales, and service teams, delivering enterprise-grade automation and CRM solutions. I excel at lifecycle management, funnel optimization, lead scoring, and making data-driven decisions. I have led stakeholder management and aligned go-to-market teams to improve conversion rates, operational efficiency, and revenue impact. I partner with executive leadership, clients, and delivery teams to drive outcomes, report on team performance and maturity, and build scalable growth engines. I focus on creating SEO-driven content, lifecycle optimization, and cross-functional alignment across brands, products, and revenue teams.…I am a Senior Marketing Automation Leader with 9+ years of experience driving HubSpot-powered marketing automation and CRM initiatives in international B2B environments. I have a proven track record of leading and scaling HubSpot implementations across marketing, sales, and service teams, delivering enterprise-grade automation and CRM solutions. I excel at lifecycle management, funnel optimization, lead scoring, and making data-driven decisions. I have led stakeholder management and aligned go-to-market teams to improve conversion rates, operational efficiency, and revenue impact. I partner with executive leadership, clients, and delivery teams to drive outcomes, report on team performance and maturity, and build scalable growth engines. I focus on creating SEO-driven content, lifecycle optimization, and cross-functional alignment across brands, products, and revenue teams.

Available to hire

I am a Senior Marketing Automation Leader with 9+ years of experience driving HubSpot-powered marketing automation and CRM initiatives in international B2B environments. I have a proven track record of leading and scaling HubSpot implementations across marketing, sales, and service teams, delivering enterprise-grade automation and CRM solutions. I excel at lifecycle management, funnel optimization, lead scoring, and making data-driven decisions.

I have led stakeholder management and aligned go-to-market teams to improve conversion rates, operational efficiency, and revenue impact. I partner with executive leadership, clients, and delivery teams to drive outcomes, report on team performance and maturity, and build scalable growth engines. I focus on creating SEO-driven content, lifecycle optimization, and cross-functional alignment across brands, products, and revenue teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Head of Marketing Automation at THORIT GmbH (HubSpot Diamond Partner)

December 2, 2023 - March 2, 2025

Led the HubSpot strategy for growth, revenue operations, lifecycle marketing, and CRM initiatives; managed a CRM & Marketing Automation team (6–10 consultants); implemented HubSpot Growth Suite with external tool integrations and customized configurations; enabled cross-functional marketing, sales and service processes across international markets; drove measurable improvements in conversion rates and revenue impact.

Marketing & Communications Manager at YouLead Agency (HubSpot Platinum Partner)

August 1, 2017 - March 1, 2020

Led HubSpot-driven inbound marketing and CRM initiatives; implemented end-to-end marketing, automation and lifecycle strategies; managed content strategy, SEO and lifecycle content; delivered multi-industry enterprise accounts across fintech, energy, education, logistics and manufacturing; optimized campaigns and onboarding for growth; executed multi-channel marketing programs.

Independent Consultant at Independent (Remote & International Roles)

March 2, 2025 - Present

Provided strategic advisory in marketing automation and RevOps; supported operational scalability and CRM optimization initiatives; conducted professional development in leadership and strategic planning; applied data-driven decision making; delivered HubSpot-driven projects including SEO-driven content and lifecycle optimization.

Head of Marketing Automation at THORIT GmbH

December 1, 2023 - March 1, 2025

Led the HubSpot-driven marketing automation strategy across enterprise HubSpot implementations, owning growth initiatives, lifecycle marketing, and pipeline acceleration. Defined Growth Suite integrations with external tools, ensured GDPR/data governance compliance, and drove SEO-driven organic growth and multi-channel automation. Managed go-to-market events and partner programs.

Marketing Automation Manager at THORIT GmbH

May 1, 2023 - December 1, 2023

Led international PPC campaigns (IBÉRIA, Benelux & LATAM) and HubSpot end-to-end performance tracking. Implemented premium inbound content strategy and editorial framework, ensuring alignment across brand, product and revenue teams. Supported data-driven growth, lifecycle optimization, and multi-channel automation initiatives.

Marketing & Communications Manager at YouLead Agency

August 1, 2017 - March 1, 2020

Managed HubSpot marketing automation implementations for enterprise clients; led lead generation, nurturing, scoring, and automation across complex accounts. Delivered end-to-end marketing automation and CRM workflows, optimized emails, lifecycle processes, and ROI reporting; collaborated with clients and delivery teams.

Copywriter & Community Manager (Intern) at Razão Automóvel

September 1, 2015 - March 1, 2016

Copywriter and community manager focused on content production and community engagement; contributed to editorial calendars and social media content; supported digital marketing initiatives.

Education

Master's Degree in Marketing at Lisbon School of Economics and Management (ISEG)

January 1, 2016 - January 1, 2018

Bachelor's Degree in Communication & Media Studies at University of Lisbon

January 1, 2013 - January 1, 2016

Master's Degree in Marketing at Lisbon School of Economics and Management (ISEG), University of Lisbon

January 1, 2016 - January 1, 2018

Bachelor's Degree in Communication & Media Studies at University of Lisbon

January 1, 2013 - January 1, 2016